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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ActiveCampaign

    Score8.6 out of 10
    N/AActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

    $180

    per year (single user)

    GetResponse

    Score8.5 out of 10
    N/AGetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.

    $19

    per month

    Pricing
    ActiveCampaignGetResponse
    Editions & Modules
    Starter
    $15
    per month (billed annually)
    Pro
    $49
    per month (billed annually)
    Plus
    $79
    per month (billed annually)
    Enterprise
    $149
    per month (billed annually)
    FREE
    $0
    per month Up to 500 contacts
    Email Marketing
    $19
    per month Up to 1,000 contacts
    Marketing Automation
    $59
    per month Up to 1,000 contacts
    Ecommerce Marketing
    $69
    per month Up to 1,000 contacts
    MAX and MAX²
    Custom (contact sales)
    per year
    Offerings
    Pricing Offerings
    ActiveCampaignGetResponse
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ActiveCampaignGetResponse
    Considered Both Products
    ActiveCampaign
    Chose ActiveCampaign
    ActiveCampaign is easier to use and has a better cost-benefit than the other two. GetResponse automation is really confusing and the Seninblue platform has the worst usability in general. Being simples to use and having good and scalable prices, I prefer ActiveCampaign.
    Incentivized
    Chose ActiveCampaign
    ActiveCampaign is an all-in-one platform. Over Mailchimp, I prefer how the automations are configured and the easiness of combining them into multiple workflows. Over GetResponse, it is the overall preference.
    Incentivized
    Chose ActiveCampaign
    We started out using Mailchimp, which worked well enough for the beginning stages of our business. However, it became clear that Mailchimp was limited, especially when it comes to building more sophisticated automated campaigns.

    Incentivized
    Chose ActiveCampaign
    In my own experience, I found Active Campaign more intuitive than GetResponse. Additionally, Active Campaign does not duplicate users like GetResponse does when they are subscribed to multiple lists at the same time.
    Incentivized
    Chose ActiveCampaign
    Before using ActiveCampaign we used GetResponse and Mailchimp and were not satisfied. ActiveCampaign is a lot lot better. We're now almost 4 years with ActiveCampaign and we're very satisfied. It has a great intuitive interface, better in terms of usability than GetResponse …
    Incentivized
    Chose ActiveCampaign
    I still use all 3 of them actually just for different purposes.
    However, ActiveCampaign really outperforms both GetResponse and Kartra in:
    • Deliverability
    Incentivized
    Chose ActiveCampaign
    It's been four years, so things might have changed in the meantime. Mailchimp did not offer segmentation then. CleverReach's segmentation was not sufficient. GetResponse did not let me edit the double opt-in emails. Sendinblue did not play nicely with ThriveLeads.
    Incentivized
    Chose ActiveCampaign
    I have used Ontraport, Infusionsoft, HubSpot, AWeber, GetResponse among several others. I believe that of these choices ActiveCampaign is by far the best option. It is easier to use, less expensive, delivers emails without issues and offers fantastic customer service. …
    Incentivized
    Chose ActiveCampaign
    The fact that it combines email, CRM, and automations between them makes it such a force to be reconned with. Its plans are reasonable and moving up from a basic plan allows 25 users for one price. This is great compared to Hubspot. It's much smoother than Mailchimp and much …
    Incentivized
    Chose ActiveCampaign
    ActiveCampaign is the most intuitive out of all of the ones I've used. Their visual automation builder is great. I felt like every other option that I had previously played with just felt more confusing. I tested out many other tools while also using ActiveCampaign and I just …
    Incentivized
    Chose ActiveCampaign
    ActiveCampaign's automation planner was much easier to understand and integrate. I found that email deliverability has been better as well.
    Incentivized
    Chose ActiveCampaign
    You've got to know what you want the software to do and then find software that covers as much of those needs as possible. AC had most of the features we wanted - mostly native connectivity with Salesforce and scalability. Their support structure was a HUGE selling point too. …
    Incentivized
    Chose ActiveCampaign
    I always recommend ActiveCampaign to clients primarily because we can import funnels into their accounts which saves us a tremendous amount of time. I also feel that ActiveCampaign's automation is a step above other platforms. They are easier for me to visualize what's …
    Incentivized
    Chose ActiveCampaign
    Dollar for dollar, you get more out of AC than any other platform. Their package levels combined with their billing based on list size gives you the best value for the money. AC also gives the most useful features for the money (at least in my use case) and integrates into my …
    Incentivized
    Chose ActiveCampaign
    Well each of those products has their pros and cons, I guess for us it was just a natural progression with sticking to one great solution provider [that has] offered some better, or let's say strategically different features for us. And we love the service and support at …
    Incentivized
    Chose ActiveCampaign
    They were all good but I was really searching for an intuitive automation builder and none is more clear and easy to use than Active Campaign's. It's super easy to see what will happen.
    Incentivized
    Chose ActiveCampaign
    ActiveCampaign offers the best solutions in terms of automation and reporting, which are fundamental for email marketing. Moreover, it has the best user experience.
    Incentivized
    Chose ActiveCampaign
    ActiveCampaign is light years ahead of the other product I listed above. The ActiveCampaign system is so intuitive and easy to use. There are so many options to use to customize my experience and deliver content powerfully to my list. The integration with ClickFunnels was so …
    Incentivized
    Chose ActiveCampaign
    I feel that Activecampaign feels more user-friendly.
    Incentivized
    Chose ActiveCampaign
    Activecampaign is more powerful when it comes to building automations.
    Incentivized
    Chose ActiveCampaign
    ActiveCampaign is reasonably priced and provides the most powerful suite of features for email marketing, email automation, and CRM features. I love the power of integrating my email marketing tool with my website and sales funnels. The automation options are endless and almost …
    Incentivized
    Chose ActiveCampaign
    Although these service providers are good and maybe better for starters, if you want to take your email marketing game a step further, you will need a tool like ActiveCampaign. I still like and occasionally use MailChimp, but for more sophisticated work I use ActiveCampaign. …
    Incentivized
    GetResponse
    Chose GetResponse
    ActiveCampaign seems to check more of the boxes for our marketing agency needs. The ease of on-boarding multiple clients is wonderful.
    Incentivized
    Chose GetResponse
    GetResponse shares a lot of the same capabilities as ActiveCampaign and Infusionsoft. It's much cheaper than Infusionsoft and has a much easier interface than ActiveCampaign. It also offers a significant upgrade in feature set to MailChimp and Constant Contact who really …
    Incentivized
    Chose GetResponse
    Over the years we have worked with quite a few email platforms. We feel that GetResponse is a solid competitor. The CRM side is not as strong as a product like Keep but we don't expect it to be. If we are really being fair and comparing apples to apples, then GetResponse is as …
    Incentivized
    Key User Insights
    Would buy again
    98%
    Would buy again
    492 Answers
    No answers on this topic
    Delivers good value for the price
    98%
    Delivers good value for the price
    471 Answers
    No answers on this topic
    Happy with the feature set
    98%
    Happy with the feature set
    493 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    454 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    458 Answers
    No answers on this topic
    Features
    ActiveCampaignGetResponse
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ActiveCampaign and GetResponse
    Feature
    ActiveCampaign
    8.7
    690 Ratings
    12% above category average
    GetResponse
    8.9
    22 Ratings
    14% above category average
    WYSIWYG email editor8.5609 Ratings9.021 Ratings
    Dynamic content8.7541 Ratings8.016 Ratings
    Ability to test dynamic content8.4490 Ratings8.715 Ratings
    Landing pages7.6358 Ratings9.016 Ratings
    A/B testing8.4400 Ratings9.019 Ratings
    Mobile optimization9.2549 Ratings9.022 Ratings
    Email deliverability reporting8.6658 Ratings10.022 Ratings
    List management8.8677 Ratings9.021 Ratings
    Triggered drip sequences10.0596 Ratings8.217 Ratings
    Lead Management
    Comparison of Lead Management features of ActiveCampaign and GetResponse
    Feature
    ActiveCampaign
    8.3
    543 Ratings
    4% above category average
    GetResponse
    9.0
    1 Ratings
    13% above category average
    Lead nurturing automation8.6509 Ratings9.01 Ratings
    Lead scoring and grading8.5371 Ratings9.01 Ratings
    Data quality management8.6417 Ratings9.01 Ratings
    Automated sales alerts and tasks8.8366 Ratings00 Ratings
    Lead segmentation and distribution6.919 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of ActiveCampaign and GetResponse
    Feature
    ActiveCampaign
    8.9
    390 Ratings
    16% above category average
    GetResponse
    9.0
    1 Ratings
    17% above category average
    Calendaring8.8311 Ratings00 Ratings
    Event/webinar marketing9.1293 Ratings9.01 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ActiveCampaign and GetResponse
    Feature
    ActiveCampaign
    6.8
    295 Ratings
    11% below category average
    GetResponse
    9.0
    1 Ratings
    17% above category average
    Social sharing and campaigns7.2262 Ratings00 Ratings
    Social profile integration6.4257 Ratings9.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ActiveCampaign and GetResponse
    Feature
    ActiveCampaign
    8.2
    652 Ratings
    9% above category average
    GetResponse
    9.7
    22 Ratings
    26% above category average
    Dashboards8.0623 Ratings10.022 Ratings
    Standard reports8.4611 Ratings10.021 Ratings
    Custom reports8.2397 Ratings9.016 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ActiveCampaign and GetResponse
    Feature
    ActiveCampaign
    8.7
    511 Ratings
    13% above category average
    GetResponse
    8.3
    1 Ratings
    9% above category average
    API8.6409 Ratings10.01 Ratings
    Role-based workflow & approvals8.6278 Ratings00 Ratings
    Customizability7.6437 Ratings9.01 Ratings
    Integration with Salesforce.com9.097 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.964 Ratings00 Ratings
    Integration with SugarCRM9.459 Ratings00 Ratings
    Third-party software integrations7.740 Ratings6.01 Ratings
    Best Alternatives
    ActiveCampaignGetResponse
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ActiveCampaignGetResponse
    Likelihood to Recommend
    8.6
    (703 ratings)
    8.0
    (24 ratings)
    Likelihood to Renew
    10.0
    (27 ratings)
    9.0
    (2 ratings)
    Usability
    9.3
    (66 ratings)
    -
    (0 ratings)
    Availability
    9.1
    (5 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    1.3
    (42 ratings)
    9.0
    (1 ratings)
    In-Person Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    Online Training
    7.3
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (16 ratings)
    -
    (0 ratings)
    Configurability
    6.4
    (4 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    1.0
    (5 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.4
    (4 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    ActiveCampaignGetResponse
    Likelihood to Recommend
    ActiveCampaign
    I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
    Incentivized
    Read full review
    GetResponse
    GetResponse is perfect for small to medium businesses. For a large business, it certainly could be used in some areas. One example would be for clients that are looking to get started with email marketing. I would not expect it to run a business as Salesforce or Keep. However, GetResponse is robust enough and has a solid suite of tools that would serve a medium or small business quite well. And of course, if a company is just looking for an email marketing solution GetResponse would be ideal. And to go even further, depending on the level of service you use, GetResponse has the potential to do things you might have been using separate tools for. Building funnels, the ability to host webinars, building landing pages. It's all there and it is priced very well.
    Incentivized
    Read full review
    Pros
    ActiveCampaign
    • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
    • Super easy to use email creation that is aesthetically pleasing and user friendly
    • Easy email sequences and user classification from a large range of opt in trigger options
    Incentivized
    Read full review
    GetResponse
    • Email creation—A simple interface and a variety of tools make it easy to create very attractive emails quickly.
    • List building—GetResponse is ideal for setting-up and using any number of segmented lists/
    • Forms and landing pages—These tools are also fairly strong, however, GetResponse (ironically) does not provide responsive forms for mobile, which I would think would be an urgent problem. They have so far not addressed it.
    • Customer support—Customer support via chat and email is strong. It's disappointing the company has pulled the plug on live phone-in support.
    Incentivized
    Read full review
    Cons
    ActiveCampaign
    • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
    • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
    • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
    • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
    • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
    Incentivized
    Read full review
    GetResponse
    • The email editor is kind of a nightmare. Elements don't move or behave how you'd expect, the font choices are limited and pretty lame, adding new elements is difficult or often impossible... the whole thing feels 5+ years outdated. Buggy, slow, and extremely limited in functionality.
    • The entire UI feels similarly outdated and slow--just seems like GetResponse hasn't kept up with the curve of the market in terms of performance or aesthetics.
    Incentivized
    Read full review
    Likelihood to Renew
    ActiveCampaign
    I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
    Incentivized
    Read full review
    GetResponse
    As I mentioned before. I believe that the platform is easy to use. Simple and easy process from start to finish. Email efficient and get to the client quickly. Catch errors that would prevent getting to where i need it to go. Overall great experience and would renew without question
    Read full review
    Usability
    ActiveCampaign
    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review
    GetResponse
    No answers on this topic
    Reliability and Availability
    ActiveCampaign
    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Incentivized
    Read full review
    GetResponse
    No answers on this topic
    Performance
    ActiveCampaign
    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Incentivized
    Read full review
    GetResponse
    No answers on this topic
    Support Rating
    ActiveCampaign
    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Incentivized
    Read full review
    GetResponse
    Excellent general support. However, in case of an escalation, their turnaround time over email (follow through) can go higher
    Incentivized
    Read full review
    Implementation Rating
    ActiveCampaign
    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Incentivized
    Read full review
    GetResponse
    No answers on this topic
    Alternatives Considered
    ActiveCampaign
    I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
    Incentivized
    Read full review
    GetResponse
    Not the top of the heap and certainly far from the bottom. GR is arguably one of the best solutions for Home based or small shops. It is out of the box whereas some of the others are not as complete or more difficult to unpack. It lacks some features but over-delivers on others.
    Incentivized
    Read full review
    Scalability
    ActiveCampaign
    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Incentivized
    Read full review
    GetResponse
    No answers on this topic
    Return on Investment
    ActiveCampaign
    • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
    • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
    Incentivized
    Read full review
    GetResponse
    • Only negative. They cleaned our entire contact list.
    • We had to start over with Get Response. Now that they have forcefully freed us, we'll be redownloading our actual customer and prospect list from our CRM.
    • They will not refund us. We paid for a year and they gave us 5 months. So we are also out $5,000.
    Read full review
    ScreenShots

    ActiveCampaign Screenshots

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