What users are saying about

ActiveCampaign

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Top Rated
66 Ratings

GetResponse

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Top Rated
41 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101

GetResponse

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Top Rated
41 Ratings
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Score 7.5 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

GetResponse

Gurus best not taint this all in one system. It feels as though all the gurus use GR at one point or another and that honestly gave me pause to not try this software a second time. I’m glad I did. The first exposure I had was from a trial period a year before my decision to try it again. After a really bad customer Service rep experience and subsequent back and forth communications, i was badly soured. Then I received a letter from the CEO apologizing and saying they should have done better. This was class act all the way. I tip my hat to that kind of leadership. It caused me to go for a second trial. My initial bad reviews are now positive. Amazing what a Customer Service department can do for your company, both ways. My recent trial was filled with discovery and this is a truly easy to use and full platform. Great for authors and book releases, ecomm businesses and even nonprofits for fund development.
David Faustina profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
GetResponse
7.0
WYSIWYG email editor
ActiveCampaign
7.7
GetResponse
6.7
Dynamic content
ActiveCampaign
7.3
GetResponse
6.2
Ability to test dynamic content
ActiveCampaign
7.4
GetResponse
6.0
Landing pages
ActiveCampaign
6.7
GetResponse
6.9
A/B testing
ActiveCampaign
7.1
GetResponse
6.5
Mobile optimization
ActiveCampaign
7.7
GetResponse
6.3
Email deliverability
ActiveCampaign
8.3
GetResponse
8.3
List management
ActiveCampaign
8.1
GetResponse
8.3
Triggered drip sequences
ActiveCampaign
9.3
GetResponse
8.1

Reporting & Analytics

ActiveCampaign
7.0
GetResponse
7.3
Dashboards
ActiveCampaign
7.0
GetResponse
7.1
Standard reports
ActiveCampaign
7.2
GetResponse
7.9
Custom reports
ActiveCampaign
6.8
GetResponse
6.8

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • Free, full-featured 30-day trial
  • Google Analytics Integration
  • SalesForce Integration
  • Option to Free Accounts
  • No Message Limits
  • Good Value for Money
  • Easy to Use
Mohammed Anzil profile photo

Cons

  • 2 way texting
  • Using local phone numbers for texting
Adam Middlesworth profile photo
  • The Email and Landing page drop and drag creator was poor and also not responsive for email. I would recommend adding snapping functionality at the minimum.
  • The lack of control over the GetResponse information and unsubscribe at the bottom of the email was unfortunate. It would be nice if we could change the color of the background and fonts to better match brand colors and templates being used.
  • Save searches are a bit clunky and can be difficult to find when you have a lot of them. There needs to be a search functionality for finding saved searches.
Adam Blinzler profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
GetResponse9.0
Based on 2 answers
Its comfortable for us and easy to use. Sending out emails is easy as pie and enjoyable. I would recommend
No photo available

Alternatives Considered

ActiveCampaign is much cheaper, much less confusing, much less time-consuming. ActiveCampaign allows for templates to be shared easily. ConfusionSoft is so expensive and has unneeded setup time. For a software company, they are so frustratingly slow at helping set up your email automation and tracking. With ActiveCampaign you could be done setting everything up within 24 hours.
Adam Middlesworth profile photo
GetResponse worked great for the company's direct email needs with list segmenting, A/B testing, and reporting. I personally did not get to select the email tools used for the company, but it was effective and educational to newcomers with the tool.
No photo available

Return on Investment

  • We've probably [doubled] our business because of ActiveCampaign over other email/CRM providers
Adam Middlesworth profile photo
  • It had a positive impact for when I was with my former company using the tool. It brought in about 10-20% of income based on our digital marketing efforts.
No photo available

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

GetResponse

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details