What users are saying about
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Top Rated
705 Ratings
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Top Rated
461 Ratings

ActiveCampaign

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Top Rated
705 Ratings
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Score 8.8 out of 100

Zapier

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Top Rated
461 Ratings
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Score 9.1 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Zapier

Zapier is perfect for simple integrations and setting up generally low-volume accounts that require very little configuration and maintenance. For a distributed structure where a client/outside party is responsible for billing, it’s easy to create an account, put them on a low-cost plan, configure a simple integration and teach them how to alter the setup. Its webhook-based setup is perfect for many simple use cases and there’s no reason to use a more complex or expensive solution.
However, if you have integrations that are increasingly complex (involve parsing, multiple non-linear steps, the integration of non-native APIs), significant in overall volume/data or require additional features (time delays for API limits), Zapier likely isn’t your best choice. Other integration platforms offer higher levels of customization and capability, though they’re typically significantly more complex and expensive.
Thomas (TC) Riley | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Zapier
WYSIWYG email editor
ActiveCampaign
8.1
Zapier
Dynamic content
ActiveCampaign
8.6
Zapier
Ability to test dynamic content
ActiveCampaign
8.1
Zapier
Landing pages
ActiveCampaign
7.2
Zapier
A/B testing
ActiveCampaign
8.7
Zapier
Mobile optimization
ActiveCampaign
8.4
Zapier
Email deliverability reporting
ActiveCampaign
9.0
Zapier
List management
ActiveCampaign
8.9
Zapier
Triggered drip sequences
ActiveCampaign
9.3
Zapier

Lead Management

ActiveCampaign
8.5
Zapier
Lead nurturing
ActiveCampaign
8.8
Zapier
Lead scoring and grading
ActiveCampaign
8.3
Zapier
Data quality management
ActiveCampaign
8.4
Zapier
Automated sales alerts and tasks
ActiveCampaign
8.6
Zapier

Campaign Management

ActiveCampaign
8.3
Zapier
Calendaring
ActiveCampaign
8.0
Zapier
Event/webinar marketing
ActiveCampaign
8.6
Zapier

Social Media Marketing

ActiveCampaign
8.6
Zapier
Social sharing and campaigns
ActiveCampaign
8.7
Zapier
Social profile integration
ActiveCampaign
8.5
Zapier

Reporting & Analytics

ActiveCampaign
8.6
Zapier
Dashboards
ActiveCampaign
8.7
Zapier
Standard reports
ActiveCampaign
8.7
Zapier
Custom reports
ActiveCampaign
8.5
Zapier

Platform & Infrastructure

ActiveCampaign
8.8
Zapier
API
ActiveCampaign
9.0
Zapier
Role-based workflow & approvals
ActiveCampaign
8.5
Zapier
Customizability
ActiveCampaign
8.7
Zapier
Integration with Salesforce.com
ActiveCampaign
8.8
Zapier
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Zapier
Integration with SugarCRM
ActiveCampaign
8.8
Zapier

Cloud Data Integration

ActiveCampaign
Zapier
8.4
Pre-built connectors
ActiveCampaign
Zapier
9.1
Connector modification
ActiveCampaign
Zapier
8.0
Support for real-time and batch integration
ActiveCampaign
Zapier
7.5
Data quality services
ActiveCampaign
Zapier
8.5
Data security features
ActiveCampaign
Zapier
8.3
Monitoring console
ActiveCampaign
Zapier
8.7

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Zapier

  • Ease of use - multiple people in the organization can set up and run Zaps per their specific use cases without much training.
  • Connectivity - Zapier is able to connect to multiple applications we use on a regular basis.
  • Functionality - Zapier provides embedded functionality within the app itself (email, data conversion), but also appropriate triggers and actions for apps it connects to.
  • Versatile - Zapier can execute complicated and simple tasks and thus has many use cases.
Omri Friedel - CPA, CA | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Zapier

  • Being able to turn off one leg of a Zap without having to delete it or turn the whole Zap off
  • Not all fields populate when using certain aspects of Salesforce, but that could be an SF issue
  • Communication when support is actually needed basically doesn't happen
Anonymous | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Zapier

Zapier 10.0
Based on 1 answer
Zapier is now very much an integral part of our business and we could not operate without it!
Malessa Brisbane | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Zapier

Zapier 9.7
Based on 5 answers
Zapier is very user-friendly. They walk you through each step of the zap-building process in an orderly and easy to understand way. Each step of the zap is tested before moving onto the next step. For simple zaps, you can have them up and running within minutes. For more complicated zaps, it may take some experimentation, but Zapier is there to help you troubleshoot.
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Zapier

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Zapier

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Zapier

Zapier 9.3
Based on 11 answers
Before we purchased Zapier, I contacted support and asked them if Zapier could support my intended workflow (this is actually a selection on their support form - awesome). Within 2 hours, I was contacted by a support team member who seemed sure it would work, but granted me premium access for 2 weeks to try it out for myself. Sure enough, it did! Ever since then, support has replied rapidly to any problems I have experienced and answered my questions within a few sentences.
David Hoffman | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Zapier

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Zapier

  • Zapier is a much more mature platform with much more software that you can integrate into and they add to their portfolio every month
  • Zapier has more functions for each software they connect
  • Zapier has their own services that are very useful
  • They have so many existing work flows that you can easily add
Omar Abdelrehim | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Zapier

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Zapier

  • It saves us hours of time every week being able to connect services automatically.
  • It enables automations to happen that would not otherwise be possible at all.
  • It allows us to choose other software for specific purposes without the limitations of only the built-in connectivity.
James Crook ☛ Business Coach for Massage Therapists ☚ | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Zapier

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Zapier Editions & Modules

Edition
Starter$24.991
Professional$61.251
Team$373.751
Company$748.751
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Zapier
9.4

Likelihood to Renew

ActiveCampaign
9.0
Zapier
10.0

Usability

ActiveCampaign
8.2
Zapier
9.7

Reliability and Availability

ActiveCampaign
9.1
Zapier

Performance

ActiveCampaign
8.6
Zapier

Support Rating

ActiveCampaign
6.5
Zapier
9.3

In-Person Training

ActiveCampaign
7.3
Zapier

Implementation Rating

ActiveCampaign
8.5
Zapier

Scalability

ActiveCampaign
8.8
Zapier

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