What users are saying about
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Top Rated
296 Ratings
Top Rated
308 Ratings

ActiveCampaign

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Top Rated
296 Ratings
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Score 8.9 out of 100
Top Rated
308 Ratings
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Score 9 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampain is a full-featured enterprise-level email system, with integrations for any number of automations with any length of sequencing. Due to the depth of features and abilities, it isn't a lightweight email platform that can be learned in a weekend. If you just need to send out a monthly or weekly email blast to all of your contacts, this isn't the system for you. However, if you need to be able to tag and segment each and every one of your contacts—no matter how many—based on interests, page visits to your website, buying history, and interests in your emails while being able to create personalized, highly segmented emails to educate and inspire more visits and loyalty while increasing amount and frequency of purchases, then this should be in your final list for review and testing.
Stephen Scott | TrustRadius Reviewer

Zapier

I would definitely recommend trying Zapier out because there aren't very similar options on the market and the free version lets you experiment with most features. Once you've tried it, I recommend upgrading to a paid version if you want to use it professionally because it's the only way you will have access to support,multi-step Zaps, and integrations that run in pseudo-real-time. Zapier is a service that's intended for users with any background and it works with a wide array of popular applications, so any organization using the web as part of their workflow will benefit from adopting it.
Juan Carlos Molina Castejón | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.3
Zapier
WYSIWYG email editor
ActiveCampaign
8.1
Zapier
Dynamic content
ActiveCampaign
8.3
Zapier
Ability to test dynamic content
ActiveCampaign
7.9
Zapier
Landing pages
ActiveCampaign
7.1
Zapier
A/B testing
ActiveCampaign
8.5
Zapier
Mobile optimization
ActiveCampaign
8.2
Zapier
Email deliverability reporting
ActiveCampaign
8.8
Zapier
List management
ActiveCampaign
8.6
Zapier
Triggered drip sequences
ActiveCampaign
9.4
Zapier

Lead Management

ActiveCampaign
7.8
Zapier
Lead nurturing
ActiveCampaign
7.7
Zapier
Lead scoring and grading
ActiveCampaign
7.8
Zapier
Data quality management
ActiveCampaign
7.2
Zapier
Automated sales alerts and tasks
ActiveCampaign
8.3
Zapier

Campaign Management

ActiveCampaign
7.9
Zapier
Calendaring
ActiveCampaign
7.1
Zapier
Event/webinar marketing
ActiveCampaign
8.7
Zapier

Social Media Marketing

ActiveCampaign
8.2
Zapier
Social sharing and campaigns
ActiveCampaign
8.8
Zapier
Social profile integration
ActiveCampaign
7.6
Zapier

Reporting & Analytics

ActiveCampaign
7.8
Zapier
Dashboards
ActiveCampaign
7.9
Zapier
Standard reports
ActiveCampaign
7.8
Zapier
Custom reports
ActiveCampaign
7.7
Zapier

Platform & Infrastructure

ActiveCampaign
8.2
Zapier
API
ActiveCampaign
8.8
Zapier
Role-based workflow & approvals
ActiveCampaign
7.9
Zapier
Customizability
ActiveCampaign
7.9
Zapier
Integration with Salesforce.com
ActiveCampaign
8.1
Zapier
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.3
Zapier
Integration with SugarCRM
ActiveCampaign
8.2
Zapier

Cloud Data Integration

ActiveCampaign
Zapier
8.4
Pre-built connectors
ActiveCampaign
Zapier
8.9
Connector modification
ActiveCampaign
Zapier
8.5
Support for real-time and batch integration
ActiveCampaign
Zapier
8.1
Data quality services
ActiveCampaign
Zapier
8.4
Data security features
ActiveCampaign
Zapier
8.0
Monitoring console
ActiveCampaign
Zapier
8.3

Pros

ActiveCampaign

  • Email automation - Automated email marketing to potential customers, follow up with existing customers, and automated messaging to outside parties.
  • Flow building - This software allows companies to build simple or complicated sequences in a visual builder so that you can see exactly where people are in the sequence of messages.
  • CRM - Customer relationship data. Maintaining data points across a user journey (tagging a UTM source, current activity. If you have someone - and want to know where they are in the journey, there's a way to find that data and label a profile with that).
  • Integrations - ActiveCampaign integrates with almost everything. Seamlessly. You can trigger behaviors in other apps through Zapier, or import data from other software you use. It's a very easy experience to integrate with others.
  • Customer support - Every team member I've encountered has been exceptionally helpful. They are probably the bar for customer support in the tech industry, to be honest.
  • Email systems for the long-haul (and for sequences and emails that are expected to bring in a lot of $$$). Email marketing should be 30-50% of revenue for most businesses. It's THE platform that we recommend for coaches and other businesses to help them earn 6 & 7 figures from email. You can track A LOT of data through this software as a platform, which makes it a great candidate for businesses who want to grow and visualize where their customers are in the overall purchase process, as well as maintaining them as multiple purchases customers.
page V | TrustRadius Reviewer

Zapier

  • Zaps are incredibly straightforward to make and test.
  • Support in a 1:1 way, in addition to great documentation, even for free users.
  • With a fine point on it - they make something that seems difficult into something that isn't just easy, it's delightfully easy.
Jeff Bramhall | TrustRadius Reviewer

Cons

ActiveCampaign

  • ActiveCampaign is so powerful and so versatile that it can sometimes be a challenge to use. There are certainly plenty of online resources available to help you get up to speed, but there are times when the process can seem a little overwhelming. I got a lot of help by attending a "Study Hall" in-person classroom session that was sponsored by the company. Chris Davis was the instructor; he did an amazing job of clarifying priorities and procedures for getting the most out of ActiveCampaign. After going to that session my productivity with ActiveCampaign increased enormously, but in retrospect, I felt like I should have been able to get that kind of expert guidance with the software much earlier, instead of using ActiveCampaign at far less than its maximum capability for several years before feeling like I was really getting my feet on the ground.
  • There doesn't seem to be a way to create or accommodate multiple email addresses for a single contact in the system. When people get into the system with multiple email addresses, they show up as multiple contacts. This can create problems with proper list segmentation; it should be easy enough to resolve this problem, but it's a nagging headache whenever it pops up.
Tim Bost | TrustRadius Reviewer

Zapier

  • Not all tools are on the platform...but that is not necessarily their issue.
  • Some of the triggers and hooks are limiting...I don't have full access to all of the ways to get the data out of systems as I hoped.
  • Sometimes it is hard to keep track of the different connected systems.
Bart Caylor | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 8 answers
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Zapier

No score
No answers yet
No answers on this topic

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 6 answers
It's a lovely clean interface and easy to customize! It can sometimes be a little slow in that some elements require multiple clicks (eg: selecting an email to edit as part of an automation) but overall it's quick and easy.
Arlene Caffrey | TrustRadius Reviewer

Zapier

Zapier 7.1
Based on 4 answers
Overall the system is very well thought out and organized. The issues that I run into are likely the result of supporting connections to so many different systems and are generally easily worked through. But it worth being aware of if you are hoping to have non-technical people creating business critical connections between systems.
Kyle Crocker | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Zapier

No score
No answers yet
No answers on this topic

Performance

ActiveCampaign

ActiveCampaign 8.1
Based on 2 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Zapier

No score
No answers yet
No answers on this topic

Support Rating

ActiveCampaign

ActiveCampaign 8.9
Based on 8 answers
There are a few different ways to get support:
  • Chatbox in the lower corner. This is tech support, and they can answer a slew of different questions on demand (during service hours).
  • 1:1 support calls - 30 minutes of 1:1 call with a team member to address your needs
  • Rep - You can have calls and emails into your rep.
Every person I've come in contact with really goes above and beyond to answer questions, and provide support for your needs. The owners of the company must have really invested in this part of their business, because it's the bar that all other companies should be evaluated by (personal opinion). One minor caveat - Our client does have a rep, and there was a misunderstanding (we were held accountable for information we didn't know, so there could still be some growth with expectation setting & understanding their company user journey), but the reason why they didn't set our expectations was because they were trying to support our needs (providing answers to questions). My understanding is that the company is working and growing in this area, and we've had many instances where a team member worked past hours or over and above to help us.
page V | TrustRadius Reviewer

Zapier

Zapier 8.6
Based on 9 answers
Before we purchased Zapier, I contacted support and asked them if Zapier could support my intended workflow (this is actually a selection on their support form - awesome). Within 2 hours, I was contacted by a support team member who seemed sure it would work, but granted me premium access for 2 weeks to try it out for myself. Sure enough, it did! Ever since then, support has replied rapidly to any problems I have experienced and answered my questions within a few sentences.
David Hoffman | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 7.4
Based on 3 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Zapier

No score
No answers yet
No answers on this topic

Alternatives Considered

ActiveCampaign

ActiveCampaign strikes the right balance of simplicity versus power. Unlike heavyweights such as AWeber, ActiveCampaign is a breeze to use. However, at the other side of the spectrum other easy to use tools like MailChimp are severely lacking in their ability to integrate automations with your website's business logic. Based on hitting the sweet spot, I can clearly recommend ActiveCampaign over it's competitors to most website businesses.
Ben Gelsey | TrustRadius Reviewer

Zapier

Microsoft Flow and Automate IO were both alternatives we looked into but fell short of our requirements. From a pricing and ease of use standpoint Automate IO definitely fit the bill but didn't integrate with Salesmate so that was a bust. As for Microsoft Flow it's also an excellent alternative and a very stable platform however it only offers a select amount of integrations ultimately pushing me to go with Zapier
Matthew Gehrman | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 9.4
Based on 2 answers
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Zapier

No score
No answers yet
No answers on this topic

Return on Investment

ActiveCampaign

  • The fortune is in the follow through, and ActiveCampaign makes the follow through easier. Drip campaigns and triggers strengthen granular follow up opportunities.
  • The granular messaging options coupled with attractive pricing have made this our go to service for businesses who need more automation features, but are just getting started in the space.
Nicholas De Salvo | TrustRadius Reviewer

Zapier

  • We don't have exact numbers but our process efficiency gains have been massive since we started using it three years ago. Instead of working on admin, we're able to spend more time on optimising processes so that Zapier has been crucial for giving us the tools and capacity to continuously improve.
Malcolm Colman-Shearer | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Zapier

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Zapier
9.2

Likelihood to Renew

ActiveCampaign
9.1
Zapier

Usability

ActiveCampaign
8.2
Zapier
7.1

Reliability and Availability

ActiveCampaign
9.4
Zapier

Performance

ActiveCampaign
8.1
Zapier

Support Rating

ActiveCampaign
8.9
Zapier
8.6

Implementation Rating

ActiveCampaign
7.4
Zapier

Scalability

ActiveCampaign
9.4
Zapier

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