AdClarity vs. Q Research Software

AdClarity is an amazing tool when you need to get some webpage from another location. It has lots of different location around the world, well organised by continent, which allow you (according your subscription) emulate easily each one of your desired hits (like hit an American only website in Europe, or vice-versa, etc). For a non-professional users, allows you to do some "tricky" actions, like clean cookies or set a different device user-agent to emulate an mobile device, with simple actions (one or two clicks). Avoid using it to stream video when you pay by download size. Also avoid have multiple tabs/windows on your web browser when you are using this tool, it will refresh all of them.

We use Q for quantitative data. If you know what you are doing it can still take a bit of time to manipulate your data into the most suitable format for the software to help you. But it is time well spent because once it's set up, Q makes the analysis a breeze. We use it for producing data tables, word clouds, significance testing, audience segmentation and coding of open-responses.

Incentivized

• Get ideas for new placements
• See creatives of my competitors
• Find new verticals to advertise in
• Completely SAAS

• Produces really easy to view tables
• Automatically applies significance testing to data, helping the user spot trends
• Create and insert your own variables and filters to help manipulate the data

Incentivized

• Paid keywords information
• SEO analysis
• Social media analysis

Incentivized

• The pricing model is a little restrictive for smaller teams that only really need one license but have to buy a 2nd to help out modest users/users learning the ropes.
• Learning the basics can take quite a bit of time but they offer plenty of free resources that help you through it step-by-step
• Too be honest, I don't have too many complaints

Incentivized

Because it solves all the problems I needed and hardly has any problems.

Very similar product, they have the same purposes and also same features, only difference could be the costs.

We still use Excel in order to use Q, but all the analysis happens in Q. No need to learn formulas or reformat spreadsheets. Q does all the heavy lifting.

Incentivized

• I was able to get more suitable, better converting traffic sources.

• Time saving - not exaggerating when I say we can do at least 10x the amount of analysis than we could without it
• More thorough insights obtained from our data sets
• Makes data engaging to other stakeholders

Incentivized