Email automation software with optimized personalization to drive engagement.
N/A
Sender
Score 5.2 out of 10
N/A
Sender.net is email marketing software tailored for e-commerce and small business marketing. It is highly focused on user-friendly experience and interface, with features for automating processes and boosting email marketing response, which aim to save users 2x time to send beautiful newsletters. Sender.net includes: drag&drop design builder.
$11
Up to 5 000 subscribers and up to 60 000 emails/month.
Pricing
Adestra
Sender
Editions & Modules
No answers on this topic
Up to 5 000 subscriber plan
$11
Up to 5 000 subscribers and up to 60 000 emails/month.
Up to 10 000 subscriber plan
$22
Up to 10 000 subscribers and up to 120 000 emails/month.
Up to 25 000 subscriber plan
$58
Up to 25 000 subscribers and up to 300 000 emails/month.
Up to 50 000 subscriber plan
$117
Up to 50 000 subscribers and up to 600 000 emails/month.
Up to 100 000 subscriber plan
$235
Up to 100 000 subscribers and up to 1 200 000 emails/month.
Offerings
Pricing Offerings
Adestra
Sender
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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You can choose from Monthly Plans or Prepaid Credits (Pay-as-you-go).
Small businesses with even smaller marketing budgets and no email marketing experience would be better off selecting a lower-end email marketing provider. However, Adestra will provide a growing company with every email marketing tool along the way.
It is very well suited for sending newsletters. With Sender.net, an organization can build its brand. Its transactional email features also help organizations to increase revenue.
Adestra's "dynamic" list allows users to consolidate multiple lists in combination with data filters and exclusion lists. This implements segmentation and is a powerful marketing tool.
Adestra's MessageFocus API integration provides developer-tools for list, campaign or transactional automated requirements.
Campaigns can be sorted into project folders. This allows marketers to group campaigns together for management or reporting requirements. Moving or copying campaigns from one project to another is a simple process.
Data downloads via Reporting is available at every level, from overview to individual KPI.
Creating "core" tables helps marketers develop lists with similar attributes. Whether a list has many fields or simply the one required email address field, a "core" table helps to quickly map data labels from spreadsheet to online database. Creating data labels on the fly is a simple process, as well. The "core" table also groups similar contacts into one core database.
Any list can be quickly "emptied" for to manage refreshed data. The contacts within the "emptied" list would still be members of the "core" table and so the process does not negatively impact reporting.
Unsubscribes can be managed in one list (as a default) or individual lists. Creating individual unsubscribe lists -- dependent on business requirements -- would allow for a preference center, whereby recipients could be given a choice as to which campaigns they receive.
The Form tool creates signup forms, simple surveys and landing pages. These can be hosted via Adestra or otherwise on the web. The tool provides for branding and proprietary cascading stylesheets, with a number of actions available through a drag-and-drop interface.
As of this writing, there are at least 3 different editors available (a drag-and-drop, a WYSIWYG and HTML). However, only a small template library is available if requested through support. Those expecting to find ready-built templates for re-branding would find them through the third-party EDM Designer drag-and-drop editor.
I have been self-trained on different ESPs for over 10 years, so my experience isn't comparable to most users. However, I've trained people on various email marketing platforms, and with some training, clients have a positive user-experience with Adestra.
I have had campaign related issues solved very quickly. When there are technical issues, that involve more than one departmental, it may involve a longer turn-around and management.
For medium and large sized businesses, Adestra competes well with dotMailer. While many of the functions are available through either provider, creating campaigns, managing lists and reviewing metrics are somewhat different. As of this writing, dotMailer's drag-and-drop editor dominates that platform and performs well for low-end users with little-to-no HTML experience. Even high-end users will appreciate how quickly campaigns can be built via the drag-and-drop editor. While Adestra utilizes the EDM Designer drag-and-drop, the third-party functionality is not completely cohesive and lack of a template library gives dotMailer a bit of an advantage.
Its deliverability makes it more effective than other email marketing tools. It gives more than satisfactory results. And that shows in my organization's sales revenue.
