What users are saying about

Adobe Analytics

Top Rated
399 Ratings

Lucky Orange

7 Ratings

Adobe Analytics

Top Rated
399 Ratings
Score 7.6 out of 101

Lucky Orange

7 Ratings
Score 7 out of 101

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Likelihood to Recommend

Adobe Analytics

Overall it is a strong analytics tool and appears that it can do a good job for most scenarios. Cost is a factor, as it is a considerable investment.
Chris McCue profile photo

Lucky Orange

Lucky Orange is a smorgasbord of tools, and gives people a solid, affordable an entry into the world of optimisation tools. Try what you like and see what's useful. If you have only basic needs or minimal time for analysis, it can give you a bird eye view of what's going on. Doesn't have some of the smart tech from the enterprise level tools, but those can easily cost 100x more per month.
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Pros

  • Reliable servers providing excellent uptime.
  • Extensive customization which includes a significant amount of custom variables, limited only by coding ability and imagination.
  • Continuous development with new features and enhancements released often.
Ahmad Rahman profile photo
  • Session recordings provide detailed playbacks of how people are using your website
  • Heatmaps work well and display what people are clicking on over a range of screen sizes.
  • Pricing makes this a great entry point to understand a range of tools that you can use to understand your customers better.
  • Integrates well with other tools, from GA to Adobe Analytics to Optimizely.
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Cons

  • Price point-some of Adobe Analytics competitors offer similar solutions or free or at a cheaper cost. While competitors solutions are limited and not nearly as efficient; they get the job done in certain marketing applications.
Carlos Barrios profile photo
  • Lacks the built-in smart analysis that some enterprise solutions have, e.g. birdnesting, multi-click
  • Doesn't let you auto-delete recordings that don't match a specific behaviour. e.g. if users didn't click on a button, remove the session.
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Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
We are satisfied with the product performance and are not seeking alternative solutions. Once you learn how to use this software effectively, it becomes very valuable. You just have to struggle through the learning curve
Nicholas Dragon profile photo
No score
No answers yet
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Usability

Adobe Analytics6.8
Based on 9 answers
The user interface and business facing side is incredibly powerful and useful, the back end can be a pain point for many.
Jonathon Frampton profile photo
No score
No answers yet
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Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has great actual uptime in the most standard sense, but long lag times in data during critical time periods (i.e. Holidays) I would consider to be an issue with availability.
Jonathon Frampton profile photo
No score
No answers yet
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Performance

Adobe Analytics8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton profile photo
No score
No answers yet
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Support

Adobe Analytics5.7
Based on 9 answers
Customer service has always been the Achilles heel for this product. Support is often slow to respond, if at all. Account management has seemed to get better recently.
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In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
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Online Training

Adobe Analytics8.0
Based on 4 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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No score
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Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
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Alternatives Considered

Adobe was installed before I arrived but we've kept it because of how customizable it is.
Katy Norris profile photo
Cheaper than all of the alternatives. Hotjar does have a basic free tier, but the cost of entry for Lucky Orange isn't prohibitive.Decibel Insight and ClickTale are arguably better, but cost many times more. They also focus more on the session recordings and not chat etc.Good tool to prove the use case before committing to something more expensive.
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Return on Investment

  • Automation of reports, particularly using ReportBuilder (Excel add-on) has increased efficiency, saving several man-days monthly.
  • In-depth reporting of TV ad campaigns and other marketing programs has exposed poor performance and enabled refinement of ad programs to improve ROI eg limiting to ads to evening slots and challenging agencies' claims for new customer acquisition
Alison Smith profile photo
  • Improve customer satisfaction.
  • Find bugs faster.
  • Get closer to the customer with regular polls.
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Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Lucky Orange

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details