What users are saying about
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Top Rated
446 Ratings
9 Ratings

Adobe Analytics

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Top Rated
446 Ratings
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Score 7.7 out of 101
9 Ratings
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Score 7.7 out of 101

Likelihood to Recommend

Adobe Analytics

Adobe Analytics is very well suited for medium to large e-commerce companies. If you are looking to get a better, more detailed view of your audience and how they interact with your brand across multiple channels, then Adobe Analytics is a great tool for that. Smaller companies with a limited reach may not find the return they are looking for with such a robust tool.
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Lucky Orange

Lucky Orange is a great solution for anyone wanting to learn more about their users, which should be everyone! It's great for user tracking which helps to solve issues and optimize your website and for anyone that wants a live chat where they can see their users' screen live time as well!
Ramon Khan profile photo

Pros

Adobe Analytics

  • Adobe Analytics makes it very easy for anyone to quickly get in and get the information that they are looking for and pull a report if necessary.
  • Adobe Analytics allows us to tag thousands of events that we want to track and then see the data that is tracked based on these events. The set up is lengthy, but incredibly worth it once completed.
  • The audience segmentation tools in Adobe Analytics are great. We are able to get an incredibly detailed view of our customers and how they interact with our brand across our many channels.
No photo available

Lucky Orange

  • Heat maps tracking
  • Visitor click tracking
  • Visitor recording
  • Funnel setup
Ramon Khan profile photo

Cons

Adobe Analytics

  • I mentioned customer support before as being a 'pro' because it exists, but it is also an area where Adobe Analytics could improve. Support is often slow to respond to inquiries.
  • Adobe Analytics can become very expensive, though this is dependent on your usage.
  • Adobe Analytics is not for beginners. It has a steep learning curve, so if you are a beginner, make sure to get the most out of your money and understand how to use the platform.
Liz Wade profile photo

Lucky Orange

  • Chat is the only area where I would say it's not as good as standalone applications. But, that said, it is very good and many of the leading competitors do not have the ability to see their visitors' screen live which kind of makes up for chat not being as robust. But having a way to track users logged time, having better search features and easier ways to change the chat look and feel such as the buttons, functionality etc. would be a great feature.
Ramon Khan profile photo

Likelihood to Renew

Adobe Analytics

Adobe Analytics 9.8
Based on 29 answers
Although the tool is extensive, the price point and level of knowledge required to implement and use it will always lead me to examine other opportunities.
Jonathon Frampton profile photo

Lucky Orange

No score
No answers yet
No answers on this topic

Usability

Adobe Analytics

Adobe Analytics 6.8
Based on 9 answers
I use Ad Hoc and Omniture. If I had to compare the two (which I have throughout the review), I would have to give AA an overall 9. We do not pay for "Adobe Workspace" and have limited seats available for Ad Hoc. I've experienced frustration with creating reports in Omniture and waiting for the page to reload.
Natasha Watts profile photo

Lucky Orange

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Analytics

Adobe Analytics 9.0
Based on 5 answers
Adobe SiteCatalyst has a good up-time track record, but there are cases in which the interface reports a "Network Acceleration" issue, which can be frustrating. There are also times when data can be "latent" for customers, but most of these cases are due to spikes in traffic or temporary server issues.
No photo available

Lucky Orange

No score
No answers yet
No answers on this topic

Performance

Adobe Analytics

Adobe Analytics 8.5
Based on 4 answers
For the most part, Adobe SiteCatalyst reports work ok, but there are cases in which reports take a long time to return. These cases are usually when too much data has been stored in Conversion Variables (eVars).
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Lucky Orange

No score
No answers yet
No answers on this topic

Support

Adobe Analytics

Adobe Analytics 5.7
Based on 9 answers
I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.
Nathan Normand profile photo

Lucky Orange

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Analytics

Adobe Analytics 3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
No photo available

Lucky Orange

No score
No answers yet
No answers on this topic

Online Training

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
The SiteCatalyst training was so-so. It was more of white papers and forums than actual training.
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Lucky Orange

No score
No answers yet
No answers on this topic

Implementation

Adobe Analytics

Adobe Analytics 8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
No photo available

Lucky Orange

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Analytics

While both platforms are powerful, the biggest differences that impact me in comparison are: Adobe Analytics is less user-friendly (has a steeper learning curve and requires more ongoing research), and it is much more expensive than Google Analytics (which is free). But one area where I prefer Adobe Analytics is in customer support, though that feature is lacking as support can be slow to respond.
Liz Wade profile photo

Lucky Orange

Pricing is another great feature from Lucky Orange. Even though they have increased it over time, they remain highly competitive and are still one of the only companies, if not the only one, that offers the combination of features that they have available on their site. So their overall value is going to be nearly impossible to beat. Besides their amazing value, the actual features that they include are very useful and not all companies included all of the features that they offered. For the pricing and the features, nobody else came close.
Ramon Khan profile photo

Return on Investment

Adobe Analytics

  • Multiple departments had questions about the e-mail pop-up being shown to visitors on our site. E-Commerce was able to quickly add tracking to the pop-up. After 30 days, we evaluated the pop-up and were able to report a 476% conversion lift. We know our pop-up works due to the ease of analyzing where the pop-up was shown on our site and how it impacted conversion.
Natasha Watts profile photo

Lucky Orange

  • It is hard to quantify into numbers how much their app helps us, but we know that each customer that we are able to help with the live view feature is much more likely to convert had we not been able to help them.
  • Having a live chat on its own is useful and we see an average increase of 30% in conversions when our live chat is active.
Ramon Khan profile photo

Pricing Details

Adobe Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Lucky Orange

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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