What users are saying about

Adobe Analytics

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Top Rated
418 Ratings
8 Ratings

Adobe Analytics

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Top Rated
418 Ratings
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Score 7.6 out of 101
8 Ratings
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Score 7.4 out of 101

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Likelihood to Recommend

Adobe Analytics

Adobe Analytics is great for customizing once you get used to the bogged down UI and the unhelpful location of items. we've used it to mimic paywall systems of costly companies. We have base reports set up to manage our paywalls set up in Adobe and they work great. But getting at the minute data is where the issue comes in and the add-ons are needed.
Nathan Collins profile photo

Lucky Orange

Lucky Orange is a smorgasbord of tools, and gives people a solid, affordable an entry into the world of optimisation tools. Try what you like and see what's useful. If you have only basic needs or minimal time for analysis, it can give you a bird eye view of what's going on. Doesn't have some of the smart tech from the enterprise level tools, but those can easily cost 100x more per month.
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Pros

  • Next Page Flow reports provide a quick and easy way to see what path customers are taking on the website.
  • The flexibility that creating segments gives the user for analysis purposes is great. A lot of insights can be generated when different segments are compared.
  • The web interface allows for users to quickly pick up on how to use Adobe Analytics, which is a huge advantage over just pointing people to where the raw data can be found since middle management and executives shouldn't be spending time coding and trying to get the data into a visually useful format.
Albert Ihm profile photo
  • Session recordings provide detailed playbacks of how people are using your website
  • Heatmaps work well and display what people are clicking on over a range of screen sizes.
  • Pricing makes this a great entry point to understand a range of tools that you can use to understand your customers better.
  • Integrates well with other tools, from GA to Adobe Analytics to Optimizely.
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Cons

  • User interface is not intuitive. Personally I have no issues because I have used it for so long. All new users have a long learning curve to get up to speed and comfortable running reports to meet their needs.
  • Support has become abysmal over the years. Omniture used to offer great support, fast and helpful. Adobe support has errored very quickly with extremely long response delays, unhelpful responses. To be fair, certain support cases are resolved quickly and efficiently. But the majority over the past 2 years have been a dreadful experience with many of those tickets still outstanding and unresolved.
  • Improve consistency in user experience. Many tools that Adobe offers are seemingly built upon different platforms which result in a very disjointed user experience and inconsistent usability.
Ahmad Rahman profile photo
  • Lacks the built-in smart analysis that some enterprise solutions have, e.g. birdnesting, multi-click
  • Doesn't let you auto-delete recordings that don't match a specific behaviour. e.g. if users didn't click on a button, remove the session.
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Likelihood to Renew

Adobe Analytics9.8
Based on 29 answers
The capabilities of the tool are vast and it can actually replace several other more basic tools and create a central reporting site for all marketing teams. The fact is, we can teach people across the company to engage with the tool very quickly and the value can be seen without a great deal of expertise.
Adam Waddington profile photo
No score
No answers yet
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Usability

Adobe Analytics6.8
Based on 9 answers
The user interface and business facing side is incredibly powerful and useful, the back end can be a pain point for many.
Jonathon Frampton profile photo
No score
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Reliability and Availability

Adobe Analytics9.0
Based on 5 answers
Adobe SiteCatalyst has great actual uptime in the most standard sense, but long lag times in data during critical time periods (i.e. Holidays) I would consider to be an issue with availability.
Jonathon Frampton profile photo
No score
No answers yet
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Performance

Adobe Analytics8.5
Based on 4 answers
The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.
Jonathon Frampton profile photo
No score
No answers yet
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Support

Adobe Analytics5.7
Based on 9 answers
I've personally not had to work with customer service or technical support. However, people in my department that have reached out to Adobe/Omniture support have had mixed result. It seems to depend on if you have a good account manager on the vendor side, and if they are able to connect you with the appropriate support help. The general support line is as helpful as most 1-800 numbers
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In-Person Training

Adobe Analytics3.6
Based on 3 answers
Myself and others have found the in-person training ok, but not outstanding. Trainers are good at explaining how to use the product features, but sometimes lack "real-world" experience on how to use the product as they are people who have often not previously been web analysts. There is also a shortcoming in company-provided training on advanced uses of the product. The implementation training is very good.
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Online Training

Adobe Analytics8.0
Based on 4 answers
The SiteCatalyst training was so-so. It was more of white papers and forums than actual training.
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No score
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Implementation

Adobe Analytics8.0
Based on 7 answers
The success of implementations depend primarily on the solution design, and also on the ability to work with developers to get the solution implemented correctly. This is not an aspect of the product per se.
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Alternatives Considered

Webtrends, Coremetrics, Google Analytics
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Cheaper than all of the alternatives. Hotjar does have a basic free tier, but the cost of entry for Lucky Orange isn't prohibitive.Decibel Insight and ClickTale are arguably better, but cost many times more. They also focus more on the session recordings and not chat etc.Good tool to prove the use case before committing to something more expensive.
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Return on Investment

  • We are not at a point where I can say that this tool has generated a positive ROI -- some of the value will be realized once we've built up the dataset that we are leveraging and use that to guide future decisions, so I'd like to reserve judgement on the question of ROI at this point.
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  • Improve customer satisfaction.
  • Find bugs faster.
  • Get closer to the customer with regular polls.
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Pricing Details

Adobe Analytics

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Lucky Orange

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details