Likelihood to Recommend
Adobe Phone Gap
If you want to teach your team or students how to program and learn programming languages, you would not want to utilize Phone Gap software. The Phone Gap software creates an easy fix to avoid learning every programming language for mobile devices. This creates a learning curve for some programmers because they no longer need to learn every language to be successful. However, for personal growth, this could pose an issue if programmers need to change jobs and are only capable of programming in web languages and then translate them using Phone Gap.Adobe Phone Gap works wonderfully for what our company uses it for. We use it because we have app launch deadlines and our programmers are invested in the company; therefore, they are aware that output is our goal, not actually learning the various languages, but more making sure the client is happy
It depends on who you are. If you are very small it won't be worth the money. If you have a very cranky site with nested tables coming out of every orifice, maybe you should look at a replatform or desktop rewrite first. If you have a site with vast numbers of custom content pages, it will work but may not be cost effective. Moovweb is well suited to you if you need the ability to control mobile experiences and respond to changes in mobile and the demands of mobile aware executives who want to move more quickly than your current IT processes allow. It is well suited if you need something quickly but also want the option to bring mobile development and support in-house some time in the next year or two (which you should). It is well suited if your desire to improve a responsive experience has been thwarted by internal fears over the impact that it might have on desktop. It is well suited if you want to experiment on mobile but do more than just change the color of a button or make a font larger. It's very good at letting a UX team try things out and see what real customers do.
- Adobe Phone Gap has an extremely simple user interface that allows for easy learning to occur.
- Adobe Phone Gap provides support for web languages and allows you to write in three of the main languages and transfer them to another language for use. This solves a common programming issue and is the greatest strength of the software.
- Their desktop application allows for easy installation and programming.
- Adobe provides quick support with questions about how to use the software.
- The build interface notifies you of errors extremely quickly and helps identify the issue in your programming. You get an easy idea of what needs to be updated and adjusted.
- Quick to implement. You don't have to reengineer things to get your desktop content and transform it for whatever you need to do with it (mobile, apps, tablet, instore). You don;t have to get IT involved til the end if you don;t want to.
- Flexible: We build sites using Moovweb but we can often hand them over for maintenance to internal teams. So you haven't handed your mobile project over to a vendor with a black box. You can take control of the work done for you on Moovweb any time you want, assuming you have an intermediate level JS developer hanging around the place.
- Cost effective: Once you've got Moovweb going as a presentation layer above desktop, there's a lot you can do. We've built in-store experiences for customers in two weeks. We can build full ecommerce capable apps in four. We do tablet optimizations in as little as three weeks. We have a run a series of A/B tests for retailers over a six month span. After that initial investment, it's cheap to keep doing more and more.
- Proven: It helps me sleep at night knowing that the technology we are building for clients is being called upon to deliver 2 billion mobile page views a month. I don't really want cutting edge in a platform, I want reliability.
- Maintainable: We can maintain mobile for a big complex ecommerce engine like Websphere or ATG with less than 3-10 hours of work a month, even where IT teams have month-long sprints and teams of engineers changing the site constantly. Most of what IT teams do doesn't affect us - most of their work just flows through. That makes life easy either for us, or for clients who maintain it i-house, which a lot of the vanguard ecommerce players are doing nowadays with this kind of platform. We just support and consult as needed.
- I would like to see the ability to write mobile applications using SWIFT and then use Phone Gap software or plug-ins to be able to transfer the iOS language into the Android language or to Java, CSS and HTML.
- We've experienced errors when transferring from one language to another. We worked on solving the issue and then had to simply adjust the native language and functionality for it to work.
- I have a team of graphic designers who would be able to like to assist in building of the apps but they are very limited, so perhaps adding functionality like a wix or weebly where there are options given that can drag and drop so marketing teams can support development.
- They have built a scripting language, Tritium, that is a useful tool, but hasn't really caught fire among developers. It's easy to understand and use (very jquery like) and it's good for what it does. But I think some teams get confused and think that it's a whole new programming language to learn. I don't know whether it delivers enough value.
- I'd like to see them push an entry level package so they can be accessible to a broader range of ecommerce players, particularly smaller retailers.
Likelihood to Renew
Based on 3 answers
As an implementer of technology it just works. It's very good at doing a simple but powerful thing, and products like that tend to stick around and get better. And we've seen the value of the platform increase to customers as everyone has moved beyond just getting a mobile site to trying to do good things with it.
Based on 1 answer
Good set of customer success people combined with the flexibility to use high-quality onshore partners if workload increases at busy times. I think Moovweb's support efforts are pretty solid.
Based on 1 answer
- Don't spend weeks in design. Because of the way the technology works nuances of design can change very quickly further down the line. We have changed the look of the product list for a client a week before launch.
- Push for getting the project into UAT within four weeks of the kickoff of the project. There are few retailer projects that need to take more than that. In my experience the more concentrated the timeline the more effective the implementation.
- Check that there are no major changes planned on desktop during the time of your implementation (another reason to keep the development to four weeks).
- If you have custom mobile content requirements, get them to your implementer at the start. Moovweb is great at heavy-lifting existing content, but your implementer will need to recommend solutions for custom content that will need to be tested. Get these requirements out at the start.
- Make a list of your desktop plugins. Moovweb can handle them all, but they can be handled in different ways
- If you have Paypal/Google Wallet and want it on mobile as part of your project, talk about that early on.
We have not found competitors to Adobe Phone Gap that allows us to be able to code and transfer into alternative languages. The only alternative is to write in the languages required by apple and google in order to launch our apps on their devices and in their app stores. Using Phone Gap removes the learning curve of needing to write in each individual language and therefore would beat the competition because from what we have found and been recommended, there is no alternative to Adobe Phone Gap that is worth pursuing
Mobify: Another open technology, very solid, technically well thought out. Essentially it takes the same approach as Moovweb to utilizing desktop content, but it shifts the transformation burden to the device. That has the advantage of allowing a single URL (though Moovweb has worked with the Akamai's of this world to solve that too I think). But it does mean that there is a heavier burden on a device whose capabilities are not necessarily known in advance. Moovweb uses the cloud to do the heavy lifting and sends a lower load to the device. We have considered working with them as a partner at some point and wouldn't rule it out. Usablenet, Branding Brand, Skava etc. Though they are usually in the same conversations when it comes to mobile the key question to ask is whether you can ever take over your own site if you are unhappy with their services, and the answer is that you can;t. That would keep me away from them. Usablenet's reputation is for cheap upfronts and then a stream of SoWs and Change Orders every time you want to do anything. Branding Brand has an awesome customer base but if you;re not going to be one of their top 5 clients, they tend to struggle to support you. My team has worked with ex-customers of both Usablenet and Branding Brand and transitioned them to Moovweb and they are happy with the switch.
Return on Investment
- Adobe Phone Gap had a positive ROI. The cost is small in terms of financial investment and is also small in terms of educating employees on coding languages. The time it takes to learn how to use the software is minimal. Time is crucial to meet client deadlines and Phone Gap definitely assists in speed of production.
- The negative impact is that the coding process becomes monotonous since our employees are already experts in Java and HTML, and they have an interest in learning to write in Swift and Python. Using just web languages could be boring.
- As a business it helps to meet and exceed expectations and projections. The company expects to launch 7 apps within the next 7 months, and currently already have 2 apps ready to launch within the first month of using Adobe Phone Gap software.
- Better conversion rates. I haven't worked on a project where there was no improvement on conversion. Worst case I have worked on 5%, (outlier) best case +100%. That may not be the platform's doing - my team have been working in mobile UX for a long time and know what works - but the platform enables us to do what we do and improve the experience. It's a lot harder and more expensive without it.
- Better insights. Once you can experiment more you can learn what works and doesn't for customers quickly. Again, the platform isn't doing that without the help of good people knowing what to experiment with, but compared to other optimization products we've found this high powered, easy to understand, and cost effective.
- Better processes. We've been able to do much more to help clients build a rhythm of testing into their mobile and app development and support because Moovweb is pretty easy to work with.
Adobe Phone Gap
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