What users are saying about
36 Ratings
1 Rating
36 Ratings
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Score 8.2 out of 100
1 Rating
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Score 10 out of 100

Likelihood to Recommend

Alexa

I would definitely recommend--and have recommended--Alexa to any one of my colleagues. She is just too versatile for anyone not to absolutely love!
Katie Bindert | TrustRadius Reviewer

Lexer

For any direct to consumer business that cares about their customer, and the message that they serve to those customers, then this is the tool for you.It is easy to "test and chase" into strategies by simultaneously creating multiple campaigns. Lexer's tool measures the performance of each for the continuous improvement of direct marketing decisions.It is also perfect if you're looking to turn responsive customer service strategies into proactive customer experiences. Their engage desktop tool significantly improves productivity, meaning some of your least productive staff can become high performers within the business and establish a platform against which they can grow.
Anonymous | TrustRadius Reviewer

Pros

Alexa

  • It sources website analytics for most websites we're interested in tracking.
  • Each website's dashboard is easy to understand and pull numbers from.
  • We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.
Anonymous | TrustRadius Reviewer

Lexer

  • Easy for all levels of employees to use.
  • Fast implementation with immediate learnings.
Anonymous | TrustRadius Reviewer

Cons

Alexa

  • Hidden costs may end up losing lot of money, Pricing model is not good
  • API calls fail sometimes
  • Website suggestions are irrelevant sometimes
Shivani Sharma | TrustRadius Reviewer

Lexer

  • We are incredibly happy with the tool as is.
Anonymous | TrustRadius Reviewer

Support Rating

Alexa

Alexa 9.0
Based on 3 answers
It is well structured for Internet analytics and traffic data.
KAJAL AGARWAL | TrustRadius Reviewer

Lexer

Lexer 10.0
Based on 2 answers
Instant responses are available over the phone, Slack, or Email. We are also able to have meaningful top-to-top conversations where their President of North America will talk to ours as frequently as is needed. They are true partners who genuinely care about us as a client.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Alexa

If you want to focus only on your own web analytics, then Google Analytics is the way to go as no product will give you more accurate data. However, what Google Analytics cannot do is the competitive analysis functionality, which is where a product like Alexa comes in. It's about on par with SimilarWeb in many ways, they just go about the analytics in slightly different ways. Really, it comes down to personal preference as to which you prefer. Thankfully both offer free trials so you can test out the platforms before fully committing. SimilarWeb may be a bit better in terms of mobile web data.
Jimmy Mack | TrustRadius Reviewer

Lexer

We decided not to pursue alternates to Lexer based on:1. Value proposition. Lexer had the greatest value.2. Our belief in other products' internal team and ongoing support capabilities. Other companies didn't feel as believable.3. User interface. Lexer has done an incredible job making their tool extremely simple to use.
Anonymous | TrustRadius Reviewer

Return on Investment

Alexa

  • I am ready to write a full blown Alexa skill application to make money
  • I got exposed to the Web development environment of Amazon web service by learning Alexa
Ann Le | TrustRadius Reviewer

Lexer

  • We're able to create strategies around lapsed customers and return this consumer subset to revenue.
  • We're able to more easily identify consumer purchasing habits to create customer journeys.
Anonymous | TrustRadius Reviewer

Pricing Details

Alexa

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Lexer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

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