Alexa Internet (discontinued) vs. Lexer

I recommend Alexa for small businesses where you don't need much customization. Otherwise, I think big companies should implement their own tools.

Incentivized

For any direct to consumer business that cares about their customer, and the message that they serve to those customers, then this is the tool for you. It is easy to "test and chase" into strategies by simultaneously creating multiple campaigns. Lexer's tool measures the performance of each for the continuous improvement of direct marketing decisions. It is also perfect if you're looking to turn responsive customer service strategies into proactive customer experiences. Their engage desktop tool significantly improves productivity, meaning some of your least productive staff can become high performers within the business and establish a platform against which they can grow.

Incentivized

• It sources website analytics for most websites we're interested in tracking.
• Each website's dashboard is easy to understand and pull numbers from.
• We can get very nitty gritty with the numbers we're pulling or keep it simple by just pulling basic website visitor stats.

Incentivized

• Easy for all levels of employees to use.
• Fast implementation with immediate learnings.

Incentivized

• Hidden costs may end up losing lot of money, Pricing model is not good
• API calls fail sometimes
• Website suggestions are irrelevant sometimes

Incentivized

• We are incredibly happy with the tool as is.

Incentivized

It is well structured for Internet analytics and traffic data.

Incentivized

Instant responses are available over the phone, Slack, or Email. We are also able to have meaningful top-to-top conversations where their President of North America will talk to ours as frequently as is needed. They are true partners who genuinely care about us as a client.

Incentivized

If you want to focus only on your own web analytics, then Google Analytics is the way to go as no product will give you more accurate data. However, what Google Analytics cannot do is the competitive analysis functionality, which is where a product like Alexa comes in. It's about on par with SimilarWeb in many ways, they just go about the analytics in slightly different ways. Really, it comes down to personal preference as to which you prefer. Thankfully both offer free trials so you can test out the platforms before fully committing. SimilarWeb may be a bit better in terms of mobile web data.

Incentivized

We decided not to pursue alternates to Lexer based on: 1. Value proposition. Lexer had the greatest value. 2. Our belief in other products' internal team and ongoing support capabilities. Other companies didn't feel as believable. 3. User interface. Lexer has done an incredible job making their tool extremely simple to use.

Incentivized

• I am ready to write a full blown Alexa skill application to make money
• I got exposed to the Web development environment of Amazon web service by learning Alexa

Incentivized

• We're able to create strategies around lapsed customers and return this consumer subset to revenue.
• We're able to more easily identify consumer purchasing habits to create customer journeys.

Incentivized