AMTdirect vs. Entrata

I think for medium to large companies AMTDirect would be invaluable to have the "whole" picture of all properties at your finger tips. For smaller companies with 10 or fewer properties maybe not as "necessary".

Entrata isn't perfect, but it is heads and shoulders above its competitors. They consistently respond to customer needs and continually add to their suite of services. The platform is attractive and was built for Google Chrome from the get-go, unlike some competitors that were stuck on Internet Explorer for years and years. That might not mean much to some, but I think it exemplifies that Entrata puts user experience first. It has a robust array of functions and I'm happy to use it. For email marketing, Entrata is great. If you market by text message, Entrata is probably not your best bet. Customers are opted out of texts by default, so we've had to explore other avenues for mass text communications.

Incentivized

• AMTDirect allows for customization to your specific needs in a snapshot. One area I appreciate is that I am able to change most labels/field names to coincide with our specific naming conventions.
• AMTDirect has wonderful support. They respond very quickly and I always feel that I am important and matter to them.
• AMTDirect is always interested in what I would like to see added to be even more useful to my needs. They listen to me and strive to make those changes.

• Integration of lead-generation database with a website.
• Ease of communication with apartment residents via email marketing, text, and web messaging.
• Streamlined invoice and purchase management.
• Standard website CMS functionality.
• Unlimited file and asset storage in the cloud.

Incentivized

• Initially when I started using AMTDirect it was a little overwhelming because it is a lot of detail. At times I would like to see it a little more simplified. However, I will say they have over the past 6 years done that exactly. It is becoming more simplified to use, but with the same important outcomes.
• The software is much faster than it was when I initially started using it. Some of that might be resolved if there were some drag and drop type situations more I think.

• Sometimes, some of our customers won't require a follow-up but there isn't an option to opt them out of follow-ups but the leads will still appear.
• Access. Some of the things that should be accessible to all team members aren't (creating templates, saving signatures, or seeing credit screening details) and putting in a ticket or asking for permission can be time-consuming.

Incentivized

From my experience, AMTDirect does have a bit of a learning curve, but once you pass that curve the system has details and information that are vital to the decision process of lease negotiations, lease & facilities management as well as project management. I've said it a thousand times, AMTDirect is the only reason I am able to manage 50+ retail spaces by myself with regards to all of the above decisions.

I've used Entrata with three companies, all of whom have had an in-house liaison to the company. Consequently, I haven't had to work directly with Entrata support on very many occasions. However, I have personally seen feature requests added to the platform in a timely manner. That kind of service is rare in this industry.

Incentivized

I have not listened to any of the on-line video or webinars, but I have used the "help" guides and they are very easy to understand and for the most part that is how I have taught myself to use features I have never utilized before.

Entrata is completely cloud-based and provides much more integrated functionality, but fewer custom features. Also, Entrata's UI could be greatly improved. Overall, Entrata's API is more open and allows for more third-party integrations and ILS connectivity over time than its competitors. Combining the marketing portal (website, email marketing, SMS) with leasing management (renter invoices, rent collection, late fees, move in/move out checklists) provides for a unique, bundled service platform.

Incentivized

• AMTDirect has positively impacted our company for the simple fact that 1 person is able to handle 54 properties with regards to lease management, maintenance/repair and projects for those locations. We were at the point of needing to hire additional help, but AMTDirect has made it possible to delay hiring additional employees until we grow a little more.
• AMTDirect has made it possible to be able for me to work from any where and not in an office with a bunch of files, because the information is at my fingertips. I am able to travel to our stores and still be able to take care of issues and answer important and at times timely questions.

• Entrata has helped keep our budgeting in order and has made it simple to generate financial reports.

Incentivized