AppFollow vs Keyword Eye

Likelihood to Recommend

AppFollow is well suited if you only operate in a few app store countries and don't have a high volume of keywords that you are looking to rank for. This is, of course, the free plan. Besides that AppFollow is well suited for communication with other apps - they have an open API and other connections to a ton of third-party analytical tools.

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Sam Lepak

Head of Digital Marketing

YachtLifeInternet, 11-50 employees

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Great for the ability it provides in peeking into search volumes, but the information is limited. The platform could benefit from some of the features of Uber Suggest and Answer the Public.

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Theo Anele

Marketing Assistant / Content Developer

Lead Optimize LLCMarketing & Advertising, 1-10 employees

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Feature Rating Comparison

AppFollow

Keyword Eye

Keyword analysis

Competitive analysis

SERP ranking tracking

AppFollow

Keyword Eye

Local SEO

Mobile SEO

Global SEO

Social SEO

AppFollow

Keyword Eye

Integration with web analytics tools

Pros

Monitor app performance across markets and keyword ranking
Tool for reviews and customer support
Tool for app page optimization

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Nika Grigoreva

Performance Marketing Manager, ASO and search

MoCo MediaInternet, 11-50 employees

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Various keyword search volume organization options.
The ability to save keyword searches.

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Theo Anele

Marketing Assistant / Content Developer

Lead Optimize LLCMarketing & Advertising, 1-10 employees

View all 1 answers on this topic

Cons

Even with the paid plans, you don't get many keywords. We were on the Essential plan for a few months but began to realize that we weren't getting that many keywords, only 3x more than the free plan. We decided to look into higher volume keyword tools because of this restriction.
I'm not sure if this is a feature or not, but it would be extremely helpful to be notified if one of our apps becomes featured in the app store. Essentially an alert to let us know to expect a ton of volume or a heads up not to send out a new build.

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Sam Lepak

Head of Digital Marketing

YachtLifeInternet, 11-50 employees

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Integration with other platforms.
Keyword search optimization options.

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Theo Anele

Marketing Assistant / Content Developer

Lead Optimize LLCMarketing & Advertising, 1-10 employees

View all 1 answers on this topic

Support Rating

AppFollow 10.0

Based on 1 answer

Fast and supportive feedback from support. They usually answer the same day. They have webinars and updates about new features for their clients.

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Nika Grigoreva

Performance Marketing Manager, ASO and search

MoCo MediaInternet, 11-50 employees

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Keyword Eye 5.0

Based on 2 answers

No experience in needing support from Keyword Eye.

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Theo Anele

Marketing Assistant / Content Developer

Lead Optimize LLCMarketing & Advertising, 1-10 employees

View all 2 answers on this topic

Alternatives Considered

While App Annie is extremely robust and pulls in data from acquisition channels, app stores, and elsewhere, it can be quite overwhelming at times. If you are looking for more simple and just keyword positioning then definitely look at AppFollow. Apart from the two platforms themselves, I've had numerous contact experiences with both AppFollow and App Annie. The winner is definitely AppFollow with a less aggressive approach and a higher willingness to go above and beyond to make sure all questions are answered. With App Annie I was bombarded with a ton of sleazy, sales emails to purchase their product.

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Sam Lepak

Head of Digital Marketing

YachtLifeInternet, 11-50 employees

View all 2 answers on this topic

No answers on this topic

Return on Investment

AppFollow helps to improve organic growth for the App Store and Google Play.
AppFollow helps to measure organic traffic.

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Nika Grigoreva

Performance Marketing Manager, ASO and search

MoCo MediaInternet, 11-50 employees

View all 2 answers on this topic

Improved ability to create better targeted content.
Cross analysis of keyword volumes and website analytics.

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Theo Anele

Marketing Assistant / Content Developer

Lead Optimize LLCMarketing & Advertising, 1-10 employees

View all 1 answers on this topic

Pricing Details

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

—

Rating Summary

AppFollow

Keyword Eye

AppFollow

Keyword Eye

AppFollow vs Keyword Eye

AppFollow

Keyword Eye

Feature Rating Comparison

SEO

Keyword analysis

Competitive analysis

SERP ranking tracking

SEO Channels

Local SEO

Mobile SEO

Global SEO

Social SEO

SEO Platform & Account Management

Integration with web analytics tools

Pros

Cons

Support Rating

Alternatives Considered

Return on Investment

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Support Rating

Add comparison