Azure API Management vs. Google Cloud Pub/Sub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Azure API Management
Score 8.1 out of 10
N/A
Microsoft's Azure API Management supports creation of API.
$0.04
per 10,000 calls
Google Cloud Pub/Sub
Score 9.1 out of 10
N/A
Google offers Cloud Pub/Sub, a managed message oriented middleware supporting many-to-many asynchronous messaging between applications.N/A
Pricing
Azure API ManagementGoogle Cloud Pub/Sub
Editions & Modules
Consumption
0.042 per 10,000 calls
Lightweight and serverless version of API Management service, billed per execution
Developer
$48.04
per month Non-production use cases and evaluations
Basic
$147.17
per month Entry-level production use cases
Standard
$686.72
per month Medium-volume production use cases
Premium
$2,795.17
per month High-volume or enterprise production use cases
Isolated
TBA
per month Enterprise production use cases requiring high degree of isolation
No answers on this topic
Offerings
Pricing Offerings
Azure API ManagementGoogle Cloud Pub/Sub
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Azure API ManagementGoogle Cloud Pub/Sub
Top Pros
Top Cons
Features
Azure API ManagementGoogle Cloud Pub/Sub
API Management
Comparison of API Management features of Product A and Product B
Azure API Management
8.0
4 Ratings
2% below category average
Google Cloud Pub/Sub
-
Ratings
API access control8.94 Ratings00 Ratings
Rate limits and usage policies5.44 Ratings00 Ratings
API usage data8.94 Ratings00 Ratings
API user onboarding9.03 Ratings00 Ratings
API versioning8.94 Ratings00 Ratings
Usage billing and payments5.23 Ratings00 Ratings
API monitoring and logging9.84 Ratings00 Ratings
Best Alternatives
Azure API ManagementGoogle Cloud Pub/Sub
Small Businesses
NGINX
NGINX
Score 9.1 out of 10
Amazon SNS
Amazon SNS
Score 8.4 out of 10
Medium-sized Companies
NGINX
NGINX
Score 9.1 out of 10
Apache Kafka
Apache Kafka
Score 8.4 out of 10
Enterprises
NGINX
NGINX
Score 9.1 out of 10
Apache Kafka
Apache Kafka
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Azure API ManagementGoogle Cloud Pub/Sub
Likelihood to Recommend
8.0
(4 ratings)
9.5
(7 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Usability
-
(0 ratings)
10.0
(2 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
9.8
(3 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Azure API ManagementGoogle Cloud Pub/Sub
Likelihood to Recommend
Microsoft
APIM is useful for the standard scenarios:
1) Securing your back-end APIs - If you have a legacy back-end web service that has a basic authentication scheme, you can add some additional security by placing APIM in front, and requiring subscription keys. Leverage your existing firewall to ensure only your APIM instance can communicate with your back-end API, and you've basically added a layer of protection.
2) Lift and shift - there are always going to be clients that don't want to update their clients to use a newer API; in some cases you can make a newer API look like an older one by implementing some complex policies in APIM. You can also do the opposite, making older APIs look new, such as making an XML back-end accept both JSON and XML.
3) Centralizing your APIs - if you've acquired another company and want to make their API set look as if it's a part of the larger whole, APIM is an easy way to provide a consistent front-end interface for developers.
Read full review
Google
If you want to stream high volumes of data, be it for ETL streaming or event sourcing, Google Cloud Pub/Sub is your go-to tool. It's easy to learn, easy to observe its metrics and scales with ease without additional configuration so if you have more producers of consumers, all you need to do is to deploy on k8s your solutions so that you can perform autoscaling on your pods to adjust to the data volume. The DLQ is also very transparent and easy to configure. Your code will have no logic whatsoever regarding orchestrating pubsub, you just plug and play. However, if you are not in the Google Cloud Pub/Sub environment, you might have trouble or be most likely unable to use it since I think it's a product of Google Cloud.
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Pros
Microsoft
  • Easy commissioning of APIs.
  • Great policies to control access.
  • Easy mock services for testing.
Read full review
Google
  • With a pub/sub architecture the consumer is decoupled in time from the publisher i.e. if the consumer goes down, it can replay any events that occurred during its downtime.
  • It also allows consumer to throttle and batch incoming data providing much needed flexibility while working with multiple types of data sources
  • A simple and easy to use UI on cloud console for setup and debugging
  • It enables event-driven architectures and asynchronous parallel processing, while improving performance, reliability and scalability
Read full review
Cons
Microsoft
  • Lack of robustness is a bit of an issue. Several other providers offer more options and capabilities, but then, they are lacking in interface ease.
  • As with anything Azure, pricing is really hard to stay on top of. I always find that you really don’t know what you’re paying for until you get the bill. Having an excellent Azure Administrator can help resolve that.
  • Integrating with app services outside of Azure can be a challenge, or at least much more challenging than just using Azure App Services.
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Google
  • Would be nice if the queue could be extended beyond 7 days.
  • We found it a bit tricky replay unacknowledged messages when needed.
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Likelihood to Renew
Microsoft
No answers on this topic
Google
It serves all of our purposes in the most transparent way I can imagine, after seeing other message queueing providers, I can only attest to its quality.
Read full review
Usability
Microsoft
No answers on this topic
Google
It has many libraries in many languages, google provides either good guides or they're AI generated code libraries that are easy to understand. It has very good observability too.
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Reliability and Availability
Microsoft
No answers on this topic
Google
I have never faced a single problem in 4 years.
Read full review
Performance
Microsoft
No answers on this topic
Google
It's very fast, can be even better if you use protobuf.
Read full review
Support Rating
Microsoft
No answers on this topic
Google
They have decent documentation, but you need to pay for support. We weren't able to answer all our questions with the documentation and didn't have time to setup support before we needed it so I can't give it a higher rating but I think it tends to be a bit slow unless you're a GCP enterprise support customer.
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Alternatives Considered
Microsoft
Azure APIM vs Amazon API Gateway:
1) Azure APIM was a complete package that included a developer portal.
2) We are very Microsoft centric - so the Microsoft product suite aligned very well with our business needs.
3) It was faster and easier to stand up Azure APIM for testing than it was for the Amazon API Gateway.
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Google
Having used Amazon Web Services SNS & SQS I can say that even if the latter may offer more features, Google Cloud Pub/Sub is easier to use. On the other hand, usage of SNS & SQS as well as documentation and troubleshooting is easier with the AWS solution. Since we are not using GCP only for Pub/Sub the choice depends on other variables.
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Scalability
Microsoft
No answers on this topic
Google
You can just plug in consumers at will and it will respond, there's no need for further configuration or introducing new concepts. You have a queue, if it's slow, you plug in more consumers to process more messages: simple as that.
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Return on Investment
Microsoft
  • We can always think of positive ROI impact on business
  • It helps to easily facilitate the design, deployment, and maintenance of our APIs
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Google
  • Increased Efficiency with reliable and Google managed services up all the time wit Disaster Recovery in place as well
  • Definitely Lower costs being a cloud based solution and easier to setup
  • Faster Project delivery and go to market plan for the business use cases basis this technology at the back end
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ScreenShots