TrustRadius

Knowledge360 from Cipher vs. Nielsen Digital Ads Ratings

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Knowledge360 from Cipher
Score 0.0 out of 10
N/A
Knowledge360 (formerly Knowledge.Works) from Consensus Point company Cipher Systems (acquired December 2019) is a competitive intelligence software system that acts as a single, custom repository for all intelligence sources, including web news, internal reports, syndicated research, social media and human intelligence, Knowledge360 helps users more easily manage information overflow. Users can search, monitor, analyze and report. The software also features early warning systems, custom…
$649
per month per user
Nielsen Digital Ads Ratings
Score 8.0 out of 10
N/A
Nielsen offers Digital Ads Ratings, an online display ad-oriented market intelligence product similar to the popular Nielsen Ratings for television.N/A
Pricing
Knowledge360 from CipherNielsen Digital Ads Ratings
Editions & Modules
Growth
$649
per month per user
Professional
$949
per month per user
Elite
$1349
per month per user
No answers on this topic
Offerings
Pricing Offerings
Knowledge360 from CipherNielsen Digital Ads Ratings
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Best Alternatives
Knowledge360 from CipherNielsen Digital Ads Ratings
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
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User Ratings
Knowledge360 from CipherNielsen Digital Ads Ratings
Likelihood to Recommend
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Knowledge360 from CipherNielsen Digital Ads Ratings
Likelihood to Recommend
Cipher (Consensus Point, Inc)
No answers on this topic
Nielsen
I would definitely use Nielsen Digital Ads Ratings on all digital campaigns. This can work equally well for static digital campaigns as well as video digital campaigns. It helps digital buyers and planners with analysis at the end of campaigns and gives them results based on campaign criteria. It allows them to plan scenarios for future campaigns. It wouldn’t work so well on non-digital campaigns, but hopefully, in the future, it will allow for complete all channel analysis and data capture.
GC
Graeme Canter
Senior Operations Engineer
Read full review
Pros
Cipher (Consensus Point, Inc)
No answers on this topic
Nielsen
  • Accurate data set
  • Robust results
  • Large-scale data
GC
Graeme Canter
Senior Operations Engineer
Read full review
Cons
Cipher (Consensus Point, Inc)
No answers on this topic
Nielsen
  • Better integration
  • Cross media report
  • After sales support
GC
Graeme Canter
Senior Operations Engineer
Read full review
Return on Investment
Cipher (Consensus Point, Inc)
No answers on this topic
Nielsen
  • Positive ROI on most digital campaigns
  • Reduces the manual work
  • Allows for more time planning
GC
Graeme Canter
Senior Operations Engineer
Read full review
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