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Connexity vs. Nielsen Digital Ads Ratings

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Connexity
Score 0.0 out of 10
N/A
Connexity in Santa Monica offers their customer segmentation-oriented data-as-a-service (DaaS) and (optional) demand side platform (DSP) to intelligently locate and market to new customers that fit a certain profile via audience segmentation. The company touts a large quantity of shopping and browsing behavior which partners may use to better understand their audience and can either leverage with our without use of the Connexity DSP.N/A
Nielsen Digital Ads Ratings
Score 8.0 out of 10
N/A
Nielsen offers Digital Ads Ratings, an online display ad-oriented market intelligence product similar to the popular Nielsen Ratings for television.N/A
Pricing
ConnexityNielsen Digital Ads Ratings
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ConnexityNielsen Digital Ads Ratings
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
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ConnexityNielsen Digital Ads Ratings
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User Ratings
ConnexityNielsen Digital Ads Ratings
Likelihood to Recommend
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
ConnexityNielsen Digital Ads Ratings
Likelihood to Recommend
Taboola
No answers on this topic
Nielsen
I would definitely use Nielsen Digital Ads Ratings on all digital campaigns. This can work equally well for static digital campaigns as well as video digital campaigns. It helps digital buyers and planners with analysis at the end of campaigns and gives them results based on campaign criteria. It allows them to plan scenarios for future campaigns. It wouldn’t work so well on non-digital campaigns, but hopefully, in the future, it will allow for complete all channel analysis and data capture.
GC
Graeme Canter
Senior Operations Engineer
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Pros
Taboola
No answers on this topic
Nielsen
  • Accurate data set
  • Robust results
  • Large-scale data
GC
Graeme Canter
Senior Operations Engineer
Read full review
Cons
Taboola
No answers on this topic
Nielsen
  • Better integration
  • Cross media report
  • After sales support
GC
Graeme Canter
Senior Operations Engineer
Read full review
Return on Investment
Taboola
No answers on this topic
Nielsen
  • Positive ROI on most digital campaigns
  • Reduces the manual work
  • Allows for more time planning
GC
Graeme Canter
Senior Operations Engineer
Read full review
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