What users are saying about
2 Ratings
52 Ratings
2 Ratings
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Score 8 out of 100
52 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

ConvergeHub

It is really well suited for clients looking to automate the process with a budget constraint and that is inline with most small and medium enterprises, startups as well as entrepreneurs looking for a productive environment to grow their business in.
Prashant Choudhary | TrustRadius Reviewer

HCL Unica

I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up.In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

ConvergeHub
8.3
HCL Unica
Customer data management / contact management
ConvergeHub
9.0
HCL Unica
Workflow management
ConvergeHub
9.0
HCL Unica
Territory management
ConvergeHub
8.0
HCL Unica
Opportunity management
ConvergeHub
9.0
HCL Unica
Integration with email client (e.g., Outlook or Gmail)
ConvergeHub
7.0
HCL Unica
Contract management
ConvergeHub
8.0
HCL Unica
Quote & order management
ConvergeHub
9.0
HCL Unica
Interaction tracking
ConvergeHub
8.0
HCL Unica
Channel / partner relationship management
ConvergeHub
8.0
HCL Unica

Customer Service & Support

ConvergeHub
7.0
HCL Unica
Case management
ConvergeHub
7.0
HCL Unica

Marketing Automation

ConvergeHub
9.0
HCL Unica
Lead management
ConvergeHub
9.0
HCL Unica
Email marketing
ConvergeHub
9.0
HCL Unica

CRM Project Management

ConvergeHub
9.0
HCL Unica
Task management
ConvergeHub
9.0
HCL Unica
Billing and invoicing management
ConvergeHub
9.0
HCL Unica
Reporting
ConvergeHub
9.0
HCL Unica

CRM Reporting & Analytics

ConvergeHub
8.0
HCL Unica
Pipeline visualization
ConvergeHub
8.0
HCL Unica
Customizable reports
ConvergeHub
8.0
HCL Unica

Customization

ConvergeHub
7.5
HCL Unica
Custom fields
ConvergeHub
8.0
HCL Unica
API for custom integration
ConvergeHub
7.0
HCL Unica

Platform

ConvergeHub
9.0
HCL Unica
Mobile access
ConvergeHub
9.0
HCL Unica

Security

ConvergeHub
9.0
HCL Unica
Role-based user permissions
ConvergeHub
9.0
HCL Unica

Pros

ConvergeHub

  • The dashboards are really good and feature laden.
  • The UI is really intuitive as well as user friendly.
  • Automation of simple tasks as well as the marketing process is really easy.
  • Above all the pricing takes the cake here.
Prashant Choudhary | TrustRadius Reviewer

HCL Unica

  • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
  • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
  • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
  • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
  • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
  • It’s flexibility in the output layouts that it can create.
Eric Bahme | TrustRadius Reviewer

Cons

ConvergeHub

  • Customer support isn't that great, takes a lot of time to respond.
  • Notifications are not on time, i.e. they are delayed and not real time.
  • Lack of integration with other applications.
Prashant Choudhary | TrustRadius Reviewer

HCL Unica

  • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
  • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
  • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
  • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
Tim Biddiscombe | TrustRadius Reviewer

Likelihood to Renew

ConvergeHub

No score
No answers yet
No answers on this topic

HCL Unica

HCL Unica 8.7
Based on 12 answers
There are three main factors to renew a licence:1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool2) It has been proven time and time again that it is a market leader in the space (10 years +)3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
Brent Banning | TrustRadius Reviewer

Usability

ConvergeHub

No score
No answers yet
No answers on this topic

HCL Unica

HCL Unica 8.0
Based on 1 answer
I think it is easy to use, if you don't have to do to complex selections.
Anonymous | TrustRadius Reviewer

Support Rating

ConvergeHub

No score
No answers yet
No answers on this topic

HCL Unica

HCL Unica 3.0
Based on 1 answer
I didn't use the Unica support since it is with IBM, only before.
Anonymous | TrustRadius Reviewer

Implementation Rating

ConvergeHub

No score
No answers yet
No answers on this topic

HCL Unica

HCL Unica 7.2
Based on 2 answers
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
Anonymous | TrustRadius Reviewer

Alternatives Considered

ConvergeHub

ConvergeHub offers the best set of features and the interface that it does at a price that is by far the best out of its competitors. This has been an easy-to-sell product as the maximum amount of clients are startups or SMEs and budget is the main constraint for them, with which the views of ConvergeHub creators seem to align well.
Prashant Choudhary | TrustRadius Reviewer

HCL Unica

The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
Gabriel Racine | TrustRadius Reviewer

Return on Investment

ConvergeHub

  • It helps increase the overall productivity by automating daily routine tasks.
  • Sales & marketing process becomes easier and more productive.
  • Workflow management is easier.
  • Overall productivity increases many-fold.
Prashant Choudhary | TrustRadius Reviewer

HCL Unica

  • It helps my clients drive their business which in turn, drives more profit for them.
  • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
  • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

ConvergeHub

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

ConvergeHub Editions & Modules

Edition
Lite$91
Professional$291
Premium$591
  1. per user - per month
Additional Pricing Details

HCL Unica

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

HCL Unica Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ConvergeHub
8.0
HCL Unica
9.0

Likelihood to Renew

ConvergeHub
HCL Unica
8.7

Usability

ConvergeHub
HCL Unica
8.0

Support Rating

ConvergeHub
HCL Unica
3.0

Implementation Rating

ConvergeHub
HCL Unica
7.2

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