TrustRadius

ConvertKit vs. EmailOctopus

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ConvertKit
Score 8.6 out of 10
N/A
ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.
$29
per month
EmailOctopus
Score 9.0 out of 10
N/A
EmailOctopus in London offers low cost email marketing for next to nothing. The platform provides a simplified user interface but that allows marketers to create their own HTML emails, and deliver them to subscribers inboxes with only a few clicks.
$8
per month for 500 subscribers and 10,000 emails per month
Pricing
ConvertKitEmailOctopus
Editions & Modules
Creator
$29.00
per month
Creator Pro
$59.00
per month
Starter
Free
for 2,500 subscribers and 10,000 emails per month
Pro
starting at $8
per month for 500 subscribers and 10,000 emails per month
Offerings
Pricing Offerings
ConvertKitEmailOctopus
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
ConvertKitEmailOctopus
Considered Both Products
ConvertKit
Verified User
Anonymous
Chose ConvertKit
We just compared it with Mailchimp initially and later realised both the tools works well for email marketing campaigns, ConvertKit helped us managing lot of things with single tool rather than using 2 - 3 different tools. Pricing wise also it was almost coming around similar …
Verified User
Anonymous
Chose ConvertKit
I've tried other email marketing platforms, but they were either too complicated or more expensive than ConvertKit. The way that ConvertKit linked with my CRM and Zapier allowed me to use it for what I needed. The other options would probably work as well, but ConvertKit met …
Rohit Langde | TrustRadius Reviewer
Rohit Langde
Marketing Manager
Chose ConvertKit
MailChimp had too many delivery related problems (this is few years ago). This problems include but not limited to bounce, mails landing in spam and more. Mailerlite was advertised as alternative for chimp but they were starting up and I took only because they charged for …
Chose ConvertKit
Mailchimp worked for awhile, but the intuitive automation functions of Convertkit are what really sold me on the product.
Verified User
Anonymous
Chose ConvertKit
MailerLite, Mailchimp and Mad Mimi
LaMeshia Conley | TrustRadius Reviewer
LaMeshia Conley
Digital Strategist
Chose ConvertKit
The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
EmailOctopus

No answer on this topic

Features
ConvertKitEmailOctopus
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ConvertKit
8.8
Ratings
9% above category average
EmailOctopus
-
Ratings
WYSIWYG email editor9.00 Ratings00 Ratings
Dynamic content8.70 Ratings00 Ratings
Ability to test dynamic content8.70 Ratings00 Ratings
Landing pages8.30 Ratings00 Ratings
A/B testing8.40 Ratings00 Ratings
Mobile optimization9.70 Ratings00 Ratings
Email deliverability reporting9.70 Ratings00 Ratings
List management8.00 Ratings00 Ratings
Triggered drip sequences8.40 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ConvertKit
8.2
Ratings
6% above category average
EmailOctopus
-
Ratings
Dashboards8.30 Ratings00 Ratings
Standard reports9.70 Ratings00 Ratings
Custom reports6.70 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
ConvertKit
9.4
Ratings
14% above category average
EmailOctopus
-
Ratings
URL Validation10.00 Ratings00 Ratings
Link Tracking10.00 Ratings00 Ratings
Image Validation9.30 Ratings00 Ratings
Inbox Display9.70 Ratings00 Ratings
Email Accessibility Tools9.30 Ratings00 Ratings
Spelling and Grammar Check9.00 Ratings00 Ratings
Spam Testing8.00 Ratings00 Ratings
Email Previews10.00 Ratings00 Ratings
Best Alternatives
ConvertKitEmailOctopus
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ConvertKitEmailOctopus
Likelihood to Recommend
8.0
(0 ratings)
-
(0 ratings)
Usability
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
ConvertKitEmailOctopus
Likelihood to Recommend
For us, it started with a smaller use case of captured leads, nurture them overtime to convert for services. Later we expanded our use case and started using integrations and automations to improve the conversions and automate some tasks as well. Based on that I totally feel someone who is creator and trying to diversify the income across building audience, community, paid Newsletter etc will suits the best. If you are just using it for email campaigns then it might not justify the price tag considering there are other cheaper alternatives that's available in the market.
Verified User
Anonymous
Read full review
No answers on this topic
Pros
  • Emails landing in subscribers inbox.
  • Free mailing address that customers can use.
  • Robust tagging system for managing funnels and targeting users with optimized emails.
  • Broad integrations available for other platforms and optin form plugins.
Verified User
Anonymous
Read full review
No answers on this topic
Cons
  • When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
  • ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
  • ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
  • The analytics can be a bit more in depth.
LaMeshia Conley | TrustRadius Reviewer
LaMeshia Conley
Digital Strategist
Read full review
No answers on this topic
Usability
Can be summed up in three words that 'It just Works'. Crafted for creators and artists in mind, it offers all they need for start building up list. Free tier is really a good move to test out stuff. I am staying with them considering their good email delivery and simple interface and easy integration with our website software. WYSIYG Editor, Standard reporting but not deep level analytics gives all the basic tools needed to support the business.
Rohit Langde | TrustRadius Reviewer
Rohit Langde
Marketing Manager
Read full review
No answers on this topic
Alternatives Considered
The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
LaMeshia Conley | TrustRadius Reviewer
LaMeshia Conley
Digital Strategist
Read full review
No answers on this topic
Return on Investment
  • Greatly limits the number of client questions we receive
  • Improves our customer service
  • Tracks the number of leads we get over a period of time
Verified User
Anonymous
Read full review
No answers on this topic
ScreenShots