Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Formstack Forms
Score 7.5 out of 10
N/A
Formstack is an online form building solution. Its drag-and-drop web form creator gives digital marketers a tool for online data collection and engagement. Users can collect payments and pass form data to popular marketing apps through third-party integrations. With Formstack, users can capture responses, store the information and share it with their teams.
$50
per month
Google Forms
Score 8.5 out of 10
N/A
Google Forms is an app for creating forms and surveys, and is part of Google Apps for Work. The product focuses on ease of use; the interface is similar to a document editor, with drop down lists of options and drag and drop question re-ordering. Users can embed images and video into surveys. Users can also program the question flow with custom logic. Google sends users basic summaries of the survey results automatically, or users can export the raw survey results data and analyze it via…N/A
Wufoo
Score 9.0 out of 10
N/A
Wufoo is a web application for creating online forms. The tool automatically builds the database, backend and scripts needed making it easy to collect and understand data. Wufoo was acquired by SurveyMonkey in 2011.
$0
Pricing
Formstack FormsGoogle FormsWufoo
Editions & Modules
Enterprise
Contact sales team
No answers on this topic
Free
$0
Starter
$14.08
per month
Professional
$29.08
per month
Advanced
$74.08
per month
Ultimate
$183.25
per month
Offerings
Pricing Offerings
Formstack FormsGoogle FormsWufoo
Free Trial
YesNoNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional DetailsPlans start at $50/month (billed annually), including: 20 Digital Forms 1,000 Submissions Per Form 14,400 API Calls Per Day Drag-and-Drop Form Builder Custom Themes Payment Integrations Salesforce Integration SSO User Management Form Prefill
More Pricing Information
Community Pulse
Formstack FormsGoogle FormsWufoo
Considered Multiple Products
Formstack Forms
Chose Formstack Forms
Wufoo and Formstack are very similar - almost as if they were built by the same company or ex-employees. Except Formstack UI was better and modern at least when we selected it. While the team was happy with Wufoo and SurveyMonkey, our IT team picked Formstack based on their …
Chose Formstack Forms
I feel like Formstack is Google Forms on steroids. They both serve the same purpose and I have more experience using Google Forms but feel like I have more resources at my disposal with Formstack. Honestly, these are 2 only products I would use in this category, with Formstack …
Chose Formstack Forms
Flexibility, tools and ROI are the reasons we chose Formstack. Data being exportable to other tools and systems we use also helped to make this determination. The level of complexity and conditional logic it has even at its most basic levels gives it an edge over most …
Chose Formstack Forms
Formstack just had more versatility. We had to start in a rush and they gave us what we needed to hit the ground running. They didn't delay or bog us down with complicated sales pitches, and didn't leave us in the dark on what to do. We didn't need to google how to use the …
Chose Formstack Forms
For run of the mill data collection, I have used Google Forms, Office 365 Excel Forms, and SharePoint lists. And in WordPress I have used Gravity Forms.

Google Forms and Office 365 are nice tools with not nearly the same feature-set available from Formstack. While they are …
Chose Formstack Forms
Formstack proved to be more robust, easier to use and friendlier to work with when questions/issues emerged.
Chose Formstack Forms
We have found that no other software gives us the freedom that Formstack does to be creative in our form building. Formstack has by far the most user-friendly interface of any other product we have used. We especially like the Digital Signature, SubAccounts and Calculating …
Google Forms
Chose Google Forms
Google Forms are better than JotForm but not nearly as powerful as FormAssembly or Formstack. If you need integrations or more complex logic, then you will want to go with a more built-out form solution.
Wufoo
Chose Wufoo
We have used Google Forms in the past as well and we do like it's ability to populate a google drive spreadsheet immediately that can be shared with an entire committee.
We do have a lot of long term use forms though that wufoo has more stability for maintaining.
Chose Wufoo
Pro-Wufoo
  • Google Forms is too simple in its field options for my organization's purposes.
    • Wufoo has pre-formatted fields to collect phone numbers, email addresses, and first/last names. These fields do not allow submission without these fields formatted properly, reducing typos. …
Chose Wufoo
Wufoo has an unparalleled ease of use. It's a simple to follow layout and support staff are accessible within an hour window almost without fail. The forms are more dynamic and easy to set up than either Google Forms or Salsa Labs based registration, but unlike Salsa Labs, the …
Chose Wufoo
Wufoo is superior while Google Forms are very basic and limited. They also don't embed well.
Chose Wufoo
In terms of building reports, Wufoo is very similar to Google Forms. Both have the capability to edit live forms and immediately share them. Wufoo offers a few more features than Google Forms does as well. Overall, our department has looked at both options and continues to use …
Chose Wufoo
For companies who want budget-friendly, customizable forms software that allowed them flexibility and ease of use (where design did not matter), our first recommendation would be Wufoo. Wufoo has all the integrations and capabilities that Typeform has - with more, actually. The …
Chose Wufoo
Both are good basic options. While Google Forms is free, Wufoo provides a free version with premium options. Wufoo has additional customization options such as logos, backgrounds, and other visual changes. Both offer analytics abilities to digest the data and to find common …
Chose Wufoo
Wufoo is more robust than Survey Monkey and has more question/answer options. Wufoo also has more customization options for a cleaner, more professional experience for the user when compared to Survey Monkey and Google Forms.
Chose Wufoo
I prefer Wufoo to Formstack because it is nicer in appearance and is certainly user-friendly. Wufoo has provided everything that Formstack provided, and it also integrates nicely with our conference webpage. To be completely honest, while we still use Wufoo for time-off …
Chose Wufoo
Both Wufoo and Formstack offer a lot of the same features, which is to be expected. Price is a huge factor though when comparing Wufoo vs Formstack. Wufoo is $29 per month paid annually for 5 users and unlimited forms. Formstack is $82.50 per month paid annually for 5 users …
Chose Wufoo
It was the most affordable, easiest to use and best product that we researched and evaluated. We liked the interface of it, how you could make multiple accounts, the different theme options you could choose from and how easy it was to share your form. We needed something we …
Features
Formstack FormsGoogle FormsWufoo
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Formstack Forms
8.5
64 Ratings
6% above category average
Google Forms
6.6
122 Ratings
19% below category average
Wufoo
7.5
34 Ratings
6% below category average
Survey templates8.556 Ratings7.7113 Ratings8.028 Ratings
Themes8.057 Ratings6.0111 Ratings4.531 Ratings
Custom logo/branding8.961 Ratings6.199 Ratings10.033 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Formstack Forms
7.6
61 Ratings
11% below category average
Google Forms
8.1
120 Ratings
5% below category average
Wufoo
7.7
32 Ratings
10% below category average
Changes to live survey6.556 Ratings9.0114 Ratings7.527 Ratings
Question design help8.01 Ratings7.297 Ratings7.028 Ratings
Multiple question types8.261 Ratings7.9119 Ratings8.532 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Formstack Forms
7.5
61 Ratings
10% below category average
Google Forms
7.0
109 Ratings
17% below category average
Wufoo
8.0
30 Ratings
4% below category average
Survey logic flexibility7.561 Ratings7.0109 Ratings8.030 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Formstack Forms
8.6
62 Ratings
6% above category average
Google Forms
8.4
121 Ratings
4% above category average
Wufoo
8.9
34 Ratings
10% above category average
Response tracking10.01 Ratings8.2119 Ratings9.030 Ratings
Data export10.062 Ratings8.1115 Ratings9.532 Ratings
Standard reports7.359 Ratings7.9112 Ratings9.027 Ratings
Custom reports5.751 Ratings9.285 Ratings9.022 Ratings
Analytics10.01 Ratings8.493 Ratings8.026 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Formstack Forms
10.0
60 Ratings
15% above category average
Google Forms
8.1
115 Ratings
6% below category average
Wufoo
8.0
27 Ratings
7% below category average
Access controls10.058 Ratings8.0112 Ratings8.027 Ratings
Compliance10.052 Ratings8.189 Ratings8.023 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Formstack Forms
8.0
1 Ratings
1% below category average
Google Forms
7.7
89 Ratings
5% below category average
Wufoo
7.5
18 Ratings
7% below category average
Vendor-offered crowdsourcing8.01 Ratings7.841 Ratings7.07 Ratings
Respondent restrictions8.01 Ratings7.687 Ratings8.018 Ratings
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User Ratings
Formstack FormsGoogle FormsWufoo
Likelihood to Recommend
7.7
(77 ratings)
9.7
(116 ratings)
9.0
(64 ratings)
Likelihood to Renew
2.0
(13 ratings)
10.0
(3 ratings)
10.0
(32 ratings)
Usability
9.1
(9 ratings)
9.2
(56 ratings)
9.5
(7 ratings)
Availability
10.0
(2 ratings)
10.0
(1 ratings)
-
(0 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
9.0
(1 ratings)
Support Rating
6.0
(8 ratings)
8.0
(48 ratings)
10.0
(5 ratings)
Online Training
-
(0 ratings)
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
1.0
(2 ratings)
-
(0 ratings)
9.0
(2 ratings)
Product Scalability
-
(0 ratings)
3.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Formstack FormsGoogle FormsWufoo
Likelihood to Recommend
Formstack
Formstack makes it easy to create a variety of forms. I have used it for event interest and registrations, email list sign-ups, and surveys. I have found it easy to customize, and easy to export data for import into other systems (e.g., CRM).
Read full review
Google
Google Forms is great for simple surveys, such as quick polls, but any logic beyond conditional pages is not supported. Google Forms is best used when the survey participants have and are permitted to use a Google Account to fill out the form; we ran into issues with hospital IT departments. I don't believe there's a better free tool out there than Google Forms, though.
Read full review
Momentive (SurveyMonkey, Inc)
Wufoo is well suited when someone needs to gather data from visitors. It's not so well suited when you need to have people send files over 25MB in size. That's the limit and it's pretty low. We use it for resumes and MS Word files, so the size is okay for us, but might not be the case for other needs.
Read full review
Pros
Formstack
  • Allows for unique situations. As a school, we don't have the luxury of being cookie cutter. Neither do our forms.
  • Support. If we don't know how to do it, their support team has been very helpful and actually attempts to understand the issue on hand.
  • User friendliness. In our field we have a phrase: "what if you get hit by a bus?" With Formstack, you can "get hit by the bus" and someone else can jump in and still keep things running (this is used as a phrase for illness, not termination).
Read full review
Google
  • Live results: When a user completes the form the results are added instantly.
  • Easy to create: Google Forms has a simple interface that allows for a wide range of question types. Google will even try to guess the question type based on the question (but this can be overridden).
  • Answers export to Google Sheets: It is easy to have each response to your form add a row to a Google Sheet, allowing for further analysis or processing.
  • Ability to automatically collect email addresses within a domain: If you have a form that has been shared with users in your domain, you can set it to automatically collect the users' email addresses without them needing to type it in. Makes checking whether all students have completed the form easy.
Read full review
Momentive (SurveyMonkey, Inc)
  • Flexible, multiple entry forms: Wufoo allows users to create forms with multiple options or formats (radio, single choice, checkbox, text, paragraph text)
  • Conditional forms: Need to ask a question that only applies to a specific group? Then Wufoo is for you - it allows you to create conditional logic that allows you to reserve specific paths for specific entrants.
  • Integrations: Wufoo integrates with EVERYTHING via Zapier. You can sync it to Google sheets, email ESPs / CRMs, payment gateways... All kinds of applications for this software with its flexible uses & integrations, including embeddable HTML or direct integration to your website.
Read full review
Cons
Formstack
  • Setting up our multi-step form took some getting used to. Some of the branching logic configuration wasn't as intuitive as would be ideal.
  • Since we were pushing data directly into Hubspot, I found it cumbersome to deal with data storage limits within Formstack. I would get frequent notices that new responses were not being stored in Formstack and that I needed to upgrade or delete data. I got tired of that.
  • More/easier support for custom fonts would have been a huge plus. We were able to customize the form's appearance, but had to make some concessions in that regard.
Read full review
Google
  • Sometimes finding the output -- a Google Sheet with all responses-- is a little difficult. It's also sometimes confusing to figure out how to get back into the Google Form Survey itself.
  • As always, sharing among an institutional Google account and your personal Google account can be frustrating. You have to make a copy and can't share across the two different accounts very easily.
Read full review
Momentive (SurveyMonkey, Inc)
  • I think the monthly submissions should increase. As of now, you get 100 submissions per month. That's not a whole lot.
  • I would like it if the Submissions that are emailed out would come in HTML format instead of text format. Sometimes it can be a little confusing.
Read full review
Likelihood to Renew
Formstack
Our user base has come to rely on Formstack to get forms done. The Formstack tools make it easy to start from scratch or copy an existing form to "quick start" a new, similar form. The price is right and frees up IT staff to do more transformative work.
Read full review
Google
I will definitely renew my use of Google Forms because I really like the ease of use and the number of tools that Google forms provide. I also love that I can administer a test in real-time and get results in a timely manner
Read full review
Momentive (SurveyMonkey, Inc)
I only give it this mid-range rating because, since the 2014 Super Bowl is history, our company will be closing in a couple months. I hope in my next employment opportunity that I will be able to use Wufoo again. I will probably use it to a limited extent in my personal life to communicate with friends and contacts in a unique manner. I am also working on a Certificate in Web Development and I definitely use Wufoo as embedded forms in websites I build.
Read full review
Usability
Formstack
It's easy to learn how to use, generally easy for clients to use, and overall I've never had an overwhelmingly negative experience with it. While there are a few tweaks that could make it really shine, Formstack Forms serves almost all our needs and we're super happy with it.
Read full review
Google
Overall ease of use for staff, volunteers, and adult learners, and easy to get reports and to share reports via Sheets. As a free tool, it does more than expected. Easy to change the look and brand it to your organization, or just make it more fun, depending on what you want to use it for.
Read full review
Momentive (SurveyMonkey, Inc)
Wufoo's usability from the user to the client is simple. The forms are simple to construct and they are easy for our clients to fill out. I have yet to really hit something that is difficult to do and even when I do get a little stumped their excellent support team helps me through it.
Read full review
Reliability and Availability
Formstack
No answers on this topic
Google
In the years I've used GoogleForms I've never ran into any issues with the reliability or availability. Google is a gigantic company with essentially limitless resources which makes it very easy to trust that I will continue to be able to enjoy the same reliability I've come to know and expect from GoogleForms
Read full review
Momentive (SurveyMonkey, Inc)
From all the time I've been using it (around 10 years) I've never seen an outage or application error.
Read full review
Performance
Formstack
No answers on this topic
Google
One of the things that comes as a benefit of the lack to create complex logic branching and truly custom design is that there isn't lot of room to bog down the software. GoogleForms has always loaded just as fast as my internet service and device would allow it. I'm not sure about front end integrations or integrations into the form itself, as I've never explored it, but on the backend, I've never had any issues with integrations channeling from GoogleForms from the GoogleForms's end of things.
Read full review
Momentive (SurveyMonkey, Inc)
Every time I try to use a different Form Builder - I constantly go back to Wufoo, especially compared to WordPress Plugin Form Builders. The biggest reason is the reliability of the form notifications getting sent and delivered are better than form builder that rely on the Wordpress Mail Send Feature. The only feature that I have found over the last 3 years that Wufoo is missing is the ability to customize the layout of the notification emails. But that is minor in the grand scope of its reliability.
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Support Rating
Formstack
The agents in the original group, especially the ones in cahoots with the developers, are really solid and know what they're talking about--I'm looking at you, Collin. The 'Tier 1' support agents that typically reply to the tickets are really spotty. If you have an overly technical question, i.e. bugfix, or describe a feature from a few years back that randomly disappeared, these agents typically will give you what feels like a generic reply and not know what you're talking about.
Read full review
Google
We haven't used much official support for Google Forms. However, because it is so widely used, there are a ton of articles and guides available online to help administrators of varying technical abilities to work through problems that arise. Additionally, Google provides an official support forum where there are discussions with other users as well as Google developers that can help address issues if needed.
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Momentive (SurveyMonkey, Inc)
I will be completely honest - I have never needed to contact any specific support for Wufoo. This is because we've never had any problems with Wufoo that I'm aware of! It has proved to be a reliable and easy to use product, and therefore, we have not needed to reach out for any kind of support or assistance. I suppose this would speak to the exceptional quality of the product!
Read full review
Online Training
Formstack
No answers on this topic
Google
No answers on this topic
Momentive (SurveyMonkey, Inc)
Good imbedded videos that visually demonstrate how to create an element within the form.
Read full review
Implementation Rating
Formstack
We implemented on one of the earlier versions. Through continuous engineering improvements, the interface keeps getting easier and more intuitive. Therefore, later implementations keep getting easier and better.
Read full review
Google
Google Forms doesn't really require "implementation": simply log into GDrive and create a survey! You can configure settings per survey to, for example, automatically write responses to a GSheet.
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Momentive (SurveyMonkey, Inc)
Implementing Wufoo was a seamless process. It was an instantaneous transition from the old pdf forms and webforms we were using to the easier to understand Wufoo forms. Employees learned it with ease and the clients response was instantaneously positive. Adding Wufoo to your workflow is not only easy it is necessary.
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Alternatives Considered
Formstack
Drupal is a much more customizable platform, however you must have someone build the forms first and then you can work with them if you do not have the programming knowledge. If you have any changes to make, it can sometimes be both a time consuming and difficult process. Formstack is much more efficient if you do not have an in house programmer.
Read full review
Google
Although both platforms offer similar functionalities, Google Form has a personal advantage and it is the impeccable integration with the different applications of the Google suite, this allows to make use of all of them in a transparent way, which in the work environment allows to perform work efficiently and without affecting the quality of it.
Read full review
Momentive (SurveyMonkey, Inc)
In terms of building reports, Wufoo is very similar to Google Forms. Both have the capability to edit live forms and immediately share them. Wufoo offers a few more features than Google Forms does as well. Overall, our department has looked at both options and continues to use Wufoo because of the data management and ease of building forms.
Read full review
Contract Terms and Pricing Model
Formstack
No answers on this topic
Google
No answers on this topic
Momentive (SurveyMonkey, Inc)
I didn't help purchase this product.
Read full review
Scalability
Formstack
No answers on this topic
Google
GoogleForms lacks the ability for complex logic branching and the ability to truly design it in a custom manner. It's pretty obvious when you land on a GoogleForm that it is in fact a GoogleForm. This rating solely reflects the lack of flexibility which in turn makes it something that wouldn't usually be scaled. That being said, if needing to scale a simple solution, GoogleForms would be up for the job.
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Momentive (SurveyMonkey, Inc)
I think it can be integrated with different software but not sure about its scalability.
Read full review
Return on Investment
Formstack
  • Positive - ability to analyze submission trends - e.g. when a marketing email is sent, looking at increased form viewing and submissions in relation to the sending of the campaign.
  • Immediate response - those that submit forms receive immediate response that their form has been submitted.
Read full review
Google
  • High positive impact and return of investment; easy to use and seamlessly integrated with current Google Drive and Suite
  • Ability to create surveys on demand and quickly, saving time and energy
  • Easy to train others in using Google Forms so that there is not a bottleneck of knowledge
Read full review
Momentive (SurveyMonkey, Inc)
  • Wufoo has had a positive impact on our marketing department by allowing us to create and deploy forms on our websites and landing pages with significantly increased efficiency and speed.
  • Wufoo has also had a huge impact in reducing our reliance on IT support to build and deploy forms to our websites.
  • Wufoo has also empowered our marketing team to be able to try and solve our business problems through tons of integrations between Wufoo and other 3rd party systems (such as Salesforce and Zapier).
Read full review
ScreenShots