Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Gist
Score 9.5 out of 10
N/A
Gist is a unified marketing, sales, and support platform. It includes live chat, a help desk, knowledge base, email marketing, marketing automation, opt-in forms, and more.
$29
per month
Intuit Mailchimp
Score 8.3 out of 10
N/A
Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.
$0
per month
Wix
Score 8.2 out of 10
N/A
Wix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.
$17
per month
Pricing
GistIntuit MailchimpWix
Editions & Modules
Professional
$29.00
per month
Premium
$99.00
per month
Free
$0
Essentials
starts at $13
per month
Standard
starts at $20
per month
Premium
starts at $350
per month
Free
$0
Light
$17
per month
Core
$29
per month
Business
$39
per month
Business Elite
$159
per month
Offerings
Pricing Offerings
GistIntuit MailchimpWix
Free Trial
YesYesNo
Free/Freemium Version
YesYesYes
Premium Consulting/Integration Services
NoYesNo
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
GistIntuit MailchimpWix
Considered Multiple Products
Gist
Chose Gist
When we first started our business, we were looking for a tool to communicate with our website visitors and users. We first used Mailchimp as it was free. But then we heard about Gist and for a very nominal charge, it offered so much more like live chat, email marketing, lead …
Chose Gist
The look is much cleaner and there are more options. Also, we got a very good price to use the tool. We were using Mailchimp for free and switched to Gist when we took the next level and got more professional. We are very happy with this decision and will keep working with it.
Chose Gist
Gist combines the core of Intercom, Mailchimp and AWeber and the power of the combination extends the use cases by a large degree. On top of these, the knowledgebase feature and bot combine to great effect.
Chose Gist
I started out looking at simple marketing automation platforms such as Mailchimp, then moved to an advanced package from HubSpot (trial) to see if it was right for me. The latter turned out to be very expensive, although it is a great platform.

The former, Mailchimp, simply …
Chose Gist
I preferred Gist over Mailchimp because Gist allows me to automatically tag customers based on actions they've performed on the website, while Mailchimp requires me to do this type of tagging manually.
Chose Gist
Mailchimp has more to offer and is easier to use, and is more self-explanatory, especially if you start with the free version. You don't get support with Mailchimp if you use the free plan.
Chose Gist
You can do everything you can with AC or Mailchimp (minus dynamic cart recovery for ecom) at a fraction of the cost, and you can do MORE -- better integration with FB ads than Mailchimp, more powerful workflows, unified inboxes, live chat and chatbot, etc. It's just a more …
Chose Gist
Gist is slightly slower than ActiveCampaign but MUCH easier to use than Mailchimp. Overall, you can't beat the bang for the buck you get with Gist. And its messenger bot is the best I've used, it works on not only our main site but also our subdomains, kicking the competition …
Chose Gist
Gist has way more features than Mailchimp and I found the pricing model much better.
Chose Gist
Gist is a much more robust software with a variety of marketing tools in its arsenal. Things like website tracking is also extremely robust and it has many more features.

The ease of setup is also more enjoyable and intuitive in Gist so the overall result is that you can learn …
Chose Gist
Haven't really used other apps, so no point of comparison.
Chose Gist
I have a lifetime deal with Gist so I may be a bit biased, but Gist is quite easy to use and has a free tier so it's worth a serious look compared to the other players on the market. Personal preference does play a big role in your final decision, as feature-wise, Gist has most …
Chose Gist
Gist solved more of my problems (communication, email marketing, newsletter and more) and was easy to use compared to the other brands.
Chose Gist
Gist has a lot of tools that all email marketing tools generally have such as workflows, forms, drip campaigns, and general email broadcasting, the difference is Gist always goes one step further to make their tools better, it's these little things that made as choose Gist.
Chose Gist
Gist combines all our previous products into one application and adds many more features that would require more apps. Gist is excellent and a no-brainer all-in-one application when compared to having to manage multiple applications at higher cost. The support from the whole …
Chose Gist
Gist has so many tools in one package it is hard to compare. If you need chat, email, remarketing, automated marketing, live view of your site, knowledge-base, bots, scheduler, and more, then it will take multiple tools. Gist is great because you get to install one tool on your …
Chose Gist
While Gist may not win a head-to-head against any of these products in their specific sphere of operation, it competes well and has the added benefit everything else being built-in. This enables powerful and fast automation with minimal setup time and tinkering around to ensure …
Chose Gist
It is more customizable and brings new features not available in other software. Gist is also a new start-up with a new vision and their customer service is just superb. We choose Gist because of the variety of features at an affordable price, tested it, and saw a return on …
Chose Gist
Selected Gist for their lifetime offer and automations. As an early adopter I'm really glad I made that choice.
Intuit Mailchimp
Chose Intuit Mailchimp
I’ve only tried two (Wix and one other I can’t remember the name of). Mostly, I liked the layout and easy use of Mailchimp in comparison to the other platforms I looked at. They were just a bit more stiff and limited and made the process drag out longer. Mailchimp made it easier!
Chose Intuit Mailchimp
It is inline with most of these products; in my experience, Wix is harder to upload and remove contacts.
Chose Intuit Mailchimp
Basic built-in email tools from our database systems. Mailchimp provides far more flexibility in reporting and segmenting and professionalism in design.
Chose Intuit Mailchimp
Mailchimp is a great introductory email marketing system that offers more than just email marketing. If you're looking for more of a well rounded system that you can use for your website, basic ads, and email marketing, Mailchimp is a great platform that offers a little of …
Wix
Chose Wix
Wix is much easier for beginners to use than WordPress. But Wix does sacrifice some of the tools and customization abilities that WordPress has. Wix has eCommerce platforms whereas for WordPress you will need to do this through one of their plugins. Also, if I remember right, …
Chose Wix
Wix and WordPress are very comparable. For both of them the more you pay the better they will perform for you. WordPress has more customization, especially if someone has some coding experience. Wix does not seem to have an export feature, which is a big factor in keeping Wix. …
Chose Wix
Squarespace is the other primary no-code website builder. Squarespace has less ability for customization, as everything exists in a grid and there are extreme limitations to how you can lay out a page. When it came to designing a "designer" website, Wix had a lot more …
Chose Wix
The setup of a WordPress is effortless but you have to understand how WordPress works and the plugins aren't always the best, you have to do some searching and research to make sure they will work for your version and not break things and the templates can be hard to work with …
Chose Wix
Squarespace felt more advanced when I first began my comparison research. It seemed like it could potentially make the best looking websites but required a little more base knowledge or a higher learning curve for someone new to web design. Weebly seemed like a very worthy …
Features
GistIntuit MailchimpWix
Chat Analytics and Reports
Comparison of Chat Analytics and Reports features of Product A and Product B
Gist
8.9
2 Ratings
2% above category average
Intuit Mailchimp
-
Ratings
Wix
-
Ratings
Chat history and transcripts8.92 Ratings00 Ratings00 Ratings
Chat reporting8.92 Ratings00 Ratings00 Ratings
Chat and web analytics8.92 Ratings00 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Gist
-
Ratings
Intuit Mailchimp
8.1
580 Ratings
6% above category average
Wix
-
Ratings
WYSIWYG email editor00 Ratings8.3532 Ratings00 Ratings
Dynamic content00 Ratings8.0514 Ratings00 Ratings
Ability to test dynamic content00 Ratings8.0494 Ratings00 Ratings
Landing pages00 Ratings8.3400 Ratings00 Ratings
A/B testing00 Ratings7.7430 Ratings00 Ratings
Mobile optimization00 Ratings8.1530 Ratings00 Ratings
Email deliverability reporting00 Ratings8.6563 Ratings00 Ratings
List management00 Ratings8.2559 Ratings00 Ratings
Triggered drip sequences00 Ratings7.9382 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Gist
-
Ratings
Intuit Mailchimp
8.9
72 Ratings
13% above category average
Wix
-
Ratings
Lead nurturing automation00 Ratings7.463 Ratings00 Ratings
Lead scoring and grading00 Ratings10.01 Ratings00 Ratings
Data quality management00 Ratings8.369 Ratings00 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Gist
-
Ratings
Intuit Mailchimp
8.0
123 Ratings
8% above category average
Wix
-
Ratings
Calendaring00 Ratings7.548 Ratings00 Ratings
Event/webinar marketing00 Ratings8.5109 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Gist
-
Ratings
Intuit Mailchimp
8.2
120 Ratings
11% above category average
Wix
-
Ratings
Social sharing and campaigns00 Ratings8.2112 Ratings00 Ratings
Social profile integration00 Ratings8.2104 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Gist
-
Ratings
Intuit Mailchimp
8.3
560 Ratings
12% above category average
Wix
-
Ratings
Dashboards00 Ratings8.5224 Ratings00 Ratings
Standard reports00 Ratings8.5555 Ratings00 Ratings
Custom reports00 Ratings7.8125 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Gist
-
Ratings
Intuit Mailchimp
7.8
128 Ratings
4% above category average
Wix
-
Ratings
API00 Ratings7.9103 Ratings00 Ratings
Role-based workflow & approvals00 Ratings8.268 Ratings00 Ratings
Customizability00 Ratings5.62 Ratings00 Ratings
Integration with Salesforce.com00 Ratings8.453 Ratings00 Ratings
Integration with Microsoft Dynamics CRM00 Ratings8.246 Ratings00 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings00 Ratings
Third-party software integrations00 Ratings8.1106 Ratings00 Ratings
User Ratings
GistIntuit MailchimpWix
Likelihood to Recommend
9.5
(112 ratings)
8.7
(603 ratings)
7.6
(101 ratings)
Likelihood to Renew
8.2
(2 ratings)
10.0
(55 ratings)
7.0
(4 ratings)
Usability
6.7
(4 ratings)
8.5
(472 ratings)
7.7
(10 ratings)
Availability
-
(0 ratings)
9.5
(6 ratings)
10.0
(2 ratings)
Performance
-
(0 ratings)
8.9
(7 ratings)
10.0
(2 ratings)
Support Rating
8.6
(9 ratings)
8.7
(20 ratings)
6.0
(1 ratings)
Implementation Rating
-
(0 ratings)
7.4
(22 ratings)
8.0
(1 ratings)
Configurability
-
(0 ratings)
10.0
(2 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
8.0
(4 ratings)
9.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.5
(6 ratings)
8.0
(2 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(2 ratings)
-
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(2 ratings)
10.0
(1 ratings)
User Testimonials
GistIntuit MailchimpWix
Likelihood to Recommend
Gist
If your marketing model is selling products, services, or SAAS where you are doing inbound marketing and your website will do most of the lead generation and conversion, this is a great product. From live chat, support, event tracking, and automation, you could almost put your entire business on autopilot. If your marketing model is mostly outreach to cold leads and conversion, this software currently does not have any type of sales stages or task generation. I would still use Gist for website inbound but use another software for outreach and cold leads then when they become a lead put them into Gist for marketing automation.
Read full review
Intuit
It allows you to reach out to our customer base and discuss updates, sales, education, and much more. I am grateful to have reached out to them and to have gained brand loyalty in the process. It helps us truly connect, not just sell. I can segment my audiences and decide who I want to send communications to.
Read full review
Wix
I would recommend Wix if you're more website-savvy; it is more customizable than Squarespace. However, Squarespace's modules look more polished than Wix's, which you drag and drop onto the site. With Wix, you need to do a lot more work, and it allows for more customizations, but I am a lot quicker on Squarespace.
Read full review
Pros
Gist
  • Customer service via a unified inbox so you dont have to separately monitor your twitter, Facebook or IG account for consumer communication there. Gist unified all into one inbox, better than anyone else I've seen in the market. They archive all communications and tie them back to a single user so you get unified customer history / data.
  • Marketing segmentation and automation: they track user history and behavior across the site and have super detailed segmenting capability, on par with ActiveCampaign's, but better I'd say. Better UI for the marketing admin person, and more unified data than in AC.
  • Live chat and chatbot. Usually it's either one or the other but with Gist you can do both seamlessly.
Read full review
Intuit
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Wix
  • Easy to create and duplicate website, and web pages for similar products, services and campaigns, so you do not have to start from scratch
  • Find features such as video, image and button, and templates to customise your website's feel and look. For example, recently, I was able to add a countdown timer for the sale of tickets to our online conference.
  • Creating website Anchors - making it easy for you to take a visitor to a particular part of a page so that they do not need to scroll through the entire webpage making it more user-friendly.
  • The SEO part of Wix makes it easy for you to set up meta data, create fully functional social media shares that are on brand and looks professional in the Google search engine..
Read full review
Cons
Gist
  • Plan limits can be confusing. For example, there is a monthly charge for support and a monthly charge for "growth," plus there's a separate charge depending on how many contacts and seats you have. Perhaps this is normal in the industry, but it can make it a little challenging to understand the bill every month.
  • The vast amount of features means development will never be as fast as you'd like it to be (even though they release updates all the time). This may not actually be a valid concern, and it certainly isn't unique to Gist (who doesn't have a wishlist they're waiting on their favorite SaaS to get to?), but I do believe the likelihood of being stuck without your desired feature being developed goes up a lot as the product gets bigger and bigger.
  • Email deliverability has been less than perfect in the past, but it has improved drastically in the last year.
Read full review
Intuit
  • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
  • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
  • Customer support can be a bit lacking at times and their docs aren't always the best
Read full review
Wix
  • In my opinion, with the removal of the ADI web-building tool in favor of editor, user-friendliness has suffered tremendously.
  • In my opinion, the removal of the ADI web-building tool in favor of editor makes that a big portion of a website has to be redesigned, as items are now linked to each other in a different way than before.
  • In my opinion, the removal of the ADI web-building tool in favor of editor makes Wix only usable for professional website builders and no longer for the general public.
Read full review
Likelihood to Renew
Gist
Gist is a quite reliable service with a lot of added values. We don't need to pay for different Saas for these important features. If I had an issue the team was super responsive and helpful, that is essential for every business. The email delivery is great, so virtually no email has landed into spam folder
Read full review
Intuit
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Read full review
Wix
We will definitely renew Wix. The ability to completely control our website has been invaluable to us. We will maintain this service as long as we are an incorporated organization, we've tried several other software options and this has been the best solution by far for all of our needs.
Read full review
Usability
Gist
It’s pretty simple, but it does a lot so there are more complicated features which depend on an individuals ability for software implementation. I am not an IT expert and I’ve managed to implement everything myself, others that are more tech-minded may find everything easier.
Read full review
Intuit
It's very easy to use - I could quickly explain how to use Mailchimp to someone not in marketing and feel confident they'd be able to use basic skills to figure it out. Plus, we use it beyond just email marketing now for subscriber welcomes, forms, and nurture sequences.
Read full review
Wix
Great customization, but a pain to backtrack. They recently added the ability to set fonts etc as headings, title, body etc, but if you did not begin your build with these presets you are screwed if you ever try to change font/ colors/layout etc.
Read full review
Reliability and Availability
Gist
No answers on this topic
Intuit
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Read full review
Wix
I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.
Read full review
Performance
Gist
No answers on this topic
Intuit
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Read full review
Wix
Not complex at all. It teaches you how to use their platform in a dynamic way. Each tutorial offers an explanation that can be reviewed later on. The connection speed of a web page has been smooth so far, with no major problems regarding this subject. Overall, Wix can manage 10+ pages with great connection speed.
Read full review
Support Rating
Gist
Fantastic support. Ask a question, get an answer within 24 hours every time. And sometimes within a few minutes. They've always come through for me, helpful and, even when it's an issue on my end, they point me in the right direction.
Read full review
Intuit
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Wix
As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.
Read full review
Implementation Rating
Gist
No answers on this topic
Intuit
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Read full review
Wix
Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.
Read full review
Alternatives Considered
Gist
Gist combines all our previous products into one application and adds many more features that would require more apps. Gist is excellent and a no-brainer all-in-one application when compared to having to manage multiple applications at higher cost. The support from the whole Gist team has been extremely responsive.
Read full review
Intuit
I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
Read full review
Wix
Wix is a great starting platform for anyone looking to create a website. It definitely holds its own against any other all in one website creation platform. The one thing I would say is if your main focus is solely on eCommerce you may be better off using something like Squarespace which is specifically designed for that market.
Read full review
Scalability
Gist
No answers on this topic
Intuit
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Read full review
Wix
I give this rating to Wix because it's a great content creator. It has a great platform and also offers great customer service. If you encounter any technical issues, with Wix you will find a solution. For premium members or domain holders, this is the same as for Trial members or non-domain holders.
Read full review
Return on Investment
Gist
  • They are perfect for me as a someone who needs a lot of bang for the buck. The chat messenger device on my website alone has brought me new prospects that I did not have to spend money recruiting.
  • I am able to save hours of time with the automated emails that are GDPR compliant.
  • I don't have to pay for a designer to have excellent looking emails either.
Read full review
Intuit
  • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
  • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
Read full review
Wix
  • Wix has helped the companies I've worked with to promote their products and events. Without Wix, it would be extremely difficult to create landing pages for email campaigns or advertisements so, Wix has enabled us to save a lot of marketing and design labor.
  • As a marketer for a non-profit (and previously for a startup), Wix has helped the companies I've served to build marketing campaigns despite having little to no marketing budget. Because many of its features are free or affordable, small businesses and non-profits receive a huge ROI since there isn't much investment required.
Read full review
ScreenShots

Gist Screenshots

Screenshot of Live ChatScreenshot of Email MarketingScreenshot of Marketing Automation WorkflowsScreenshot of Knowledge BaseScreenshot of Meetings

Intuit Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.