What users are saying about
Top Rated
105 Ratings
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Top Rated
2302 Ratings
Top Rated
105 Ratings
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Score 7.7 out of 100

Mailchimp

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Top Rated
2302 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Feature Set Ratings

    Email & Online Marketing

    Gist

    Feature Set Not Supported
    N/A
    8.1

    Mailchimp

    81%
    Mailchimp ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    8.2
    82%
    381 Ratings

    Dynamic content

    N/A
    0 Ratings
    7.9
    79%
    367 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    8.0
    80%
    355 Ratings

    Landing pages

    N/A
    0 Ratings
    7.7
    77%
    284 Ratings

    A/B testing

    N/A
    0 Ratings
    8.2
    82%
    315 Ratings

    Mobile optimization

    N/A
    0 Ratings
    8.2
    82%
    379 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    8.6
    86%
    618 Ratings

    List management

    N/A
    0 Ratings
    8.1
    81%
    400 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    7.8
    78%
    282 Ratings

    Lead Management

    Gist

    Feature Set Not Supported
    N/A
    9.1

    Mailchimp

    91%
    Mailchimp ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    6.3
    63%
    2 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Data quality management

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Automated sales alerts and tasks

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Campaign Management

    Gist

    Feature Set Not Supported
    N/A
    10.0

    Mailchimp

    100%
    Mailchimp ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Event/webinar marketing

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Social Media Marketing

    Gist

    Feature Set Not Supported
    N/A
    10.0

    Mailchimp

    100%
    Mailchimp ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    10.0
    100%
    2 Ratings

    Social profile integration

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Reporting & Analytics

    Gist

    Feature Set Not Supported
    N/A
    7.7

    Mailchimp

    77%
    Mailchimp ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.6
    76%
    62 Ratings

    Standard reports

    N/A
    0 Ratings
    8.2
    82%
    395 Ratings

    Custom reports

    N/A
    0 Ratings
    7.2
    72%
    40 Ratings

    Platform & Infrastructure

    Gist

    Feature Set Not Supported
    N/A
    8.1

    Mailchimp

    81%
    Mailchimp ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    8.8
    88%
    2 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    10.0
    100%
    1 Rating

    Customizability

    N/A
    0 Ratings
    5.6
    56%
    2 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    8.1
    81%
    2 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    8.1
    81%
    2 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    8.1
    81%
    2 Ratings

    Attribute Ratings

    • Mailchimp is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating

    Likelihood to Recommend

    7.8

    Gist

    78%
    102 Ratings
    8.3

    Mailchimp

    83%
    432 Ratings

    Likelihood to Renew

    8.2

    Gist

    82%
    2 Ratings
    8.6

    Mailchimp

    86%
    49 Ratings

    Usability

    7.0

    Gist

    70%
    4 Ratings
    8.5

    Mailchimp

    85%
    321 Ratings

    Availability

    Gist

    N/A
    0 Ratings
    10.0

    Mailchimp

    100%
    8 Ratings

    Performance

    Gist

    N/A
    0 Ratings
    10.0

    Mailchimp

    100%
    10 Ratings

    Support Rating

    8.4

    Gist

    84%
    15 Ratings
    10.0

    Mailchimp

    100%
    16 Ratings

    Implementation Rating

    Gist

    N/A
    0 Ratings
    8.8

    Mailchimp

    88%
    40 Ratings

    Product Scalability

    Gist

    N/A
    0 Ratings
    9.3

    Mailchimp

    93%
    4 Ratings

    Likelihood to Recommend

    Gist

    If your marketing model is selling products, services, or SAAS where you are doing inbound marketing and your website will do most of the lead generation and conversion, this is a great product. From live chat, support, event tracking, and automation, you could almost put your entire business on autopilot.If your marketing model is mostly outreach to cold leads and conversion, this software currently does not have any type of sales stages or task generation. I would still use Gist for website inbound but use another software for outreach and cold leads then when they become a lead put them into Gist for marketing automation.
    Austin Dwight | TrustRadius Reviewer

    Mailchimp

    Mailchimp has been very useful for us. Our primary use case with Mailchimp is to run sales lead generation campaigns. The sheer volume of customers that we are able to reach through Mailchimp is quite impressive and is solving a lot of business issues for us and also saving a lot of time for us
    Susi Ram | TrustRadius Reviewer

    Pros

    Gist

    • Customer service via a unified inbox so you dont have to separately monitor your twitter, Facebook or IG account for consumer communication there. Gist unified all into one inbox, better than anyone else I've seen in the market. They archive all communications and tie them back to a single user so you get unified customer history / data.
    • Marketing segmentation and automation: they track user history and behavior across the site and have super detailed segmenting capability, on par with ActiveCampaign's, but better I'd say. Better UI for the marketing admin person, and more unified data than in AC.
    • Live chat and chatbot. Usually it's either one or the other but with Gist you can do both seamlessly.
    Kejda Gjermani | TrustRadius Reviewer

    Mailchimp

    • Mailchimp's interface is comfortable, we made it part of our daily work and handle every little aspect and tool which is quite useful.
    • Sending mass emails and reviewing the clients who have seen them, allows us to manage favorable content of our product and reach our potential clients, categorize the content, and speed up the work a lot.
    • One of the most important functions for our work team is the analysis and gathering of information to form reports with every detail that we study from our clients and evaluate the best options in our promotional campaigns.
    Francisco Gomez | TrustRadius Reviewer

    Cons

    Gist

    • Plan limits can be confusing. For example, there is a monthly charge for support and a monthly charge for "growth," plus there's a separate charge depending on how many contacts and seats you have. Perhaps this is normal in the industry, but it can make it a little challenging to understand the bill every month.
    • The vast amount of features means development will never be as fast as you'd like it to be (even though they release updates all the time). This may not actually be a valid concern, and it certainly isn't unique to Gist (who doesn't have a wishlist they're waiting on their favorite SaaS to get to?), but I do believe the likelihood of being stuck without your desired feature being developed goes up a lot as the product gets bigger and bigger.
    • Email deliverability has been less than perfect in the past, but it has improved drastically in the last year.
    Tristin Roney | TrustRadius Reviewer

    Mailchimp

    • It would be great if the email template edit screen didn't save automatically.
    • It is possible to enhance various marketing forms such as a/b testing, social media emails, and so on.
    • The OTP might take a long time to arrive when asked for during the login process.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Gist

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $29 per month

    Gist Editions & Modules

    Edition
    Professional$29.001
    Premium$99.001
    1. per month
    Additional Pricing Details

    Mailchimp

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $10 per month

    Mailchimp Editions & Modules

    Additional Pricing Details

    Likelihood to Renew

    Gist

    Gist 8.2
    Based on 2 answers
    Gist is a quite reliable service with a lot of added values. We don't need to pay for different Saas for these important features. If I had an issue the team was super responsive and helpful, that is essential for every business. The email delivery is great, so virtually no email has landed into spam folder
    Laszlo Csukas | TrustRadius Reviewer

    Mailchimp

    Mailchimp 8.6
    Based on 49 answers
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Harrison Pershing | TrustRadius Reviewer

    Usability

    Gist

    Gist 7.0
    Based on 4 answers
    It’s pretty simple, but it does a lot so there are more complicated features which depend on an individuals ability for software implementation. I am not an IT expert and I’ve managed to implement everything myself, others that are more tech-minded may find everything easier.
    Paul Hancock | TrustRadius Reviewer

    Mailchimp

    Mailchimp 8.5
    Based on 321 answers
    Mailchimp is extremely easy to understand and use. You can tell they've spent some time on getting the interface built for users who are starting out. Really helped my team get up and running quickly and with little to no management. Steps to getting recipient lists uploaded, is very easy. Getting templates built to use within the wysiwyg editor is also very intuitive and easy to understand --even for users who are unfamiliar or have strong development skills. Really appreciate that.
    Paul Constantopolous | TrustRadius Reviewer

    Reliability and Availability

    Gist

    No score
    No answers yet
    No answers on this topic

    Mailchimp

    Mailchimp 10.0
    Based on 8 answers
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Ben Caplan | TrustRadius Reviewer

    Performance

    Gist

    No score
    No answers yet
    No answers on this topic

    Mailchimp

    Mailchimp 10.0
    Based on 10 answers
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Ben Caplan | TrustRadius Reviewer

    Support Rating

    Gist

    Gist 8.4
    Based on 15 answers
    Fantastic support. Ask a question, get an answer within 24 hours every time. And sometimes within a few minutes. They've always come through for me, helpful and, even when it's an issue on my end, they point me in the right direction.
    Christopher Maselli | TrustRadius Reviewer

    Mailchimp

    Mailchimp 10.0
    Based on 16 answers
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Valie Robbins | TrustRadius Reviewer

    Implementation Rating

    Gist

    No score
    No answers yet
    No answers on this topic

    Mailchimp

    Mailchimp 8.8
    Based on 40 answers
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Vicki Lesage | TrustRadius Reviewer

    Alternatives Considered

    Gist

    Gist combines all our previous products into one application and adds many more features that would require more apps. Gist is excellent and a no-brainer all-in-one application when compared to having to manage multiple applications at higher cost. The support from the whole Gist team has been extremely responsive.
    Mark Sinclair | TrustRadius Reviewer

    Mailchimp

    Mailchimp in my opinion is way better at educating its users better than Klavyio. Additionally, Mailchimp has a better user interface and Klavyio makes it trickier than it should be making a campaign. The point is not to confuse users and make it easier to meet deadlines. Therefore, Mailchimp has a better way of setting up campaign creation and testing.
    Anonymous | TrustRadius Reviewer

    Scalability

    Gist

    No score
    No answers yet
    No answers on this topic

    Mailchimp

    Mailchimp 9.3
    Based on 4 answers
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Ben Caplan | TrustRadius Reviewer

    Return on Investment

    Gist

    • They are perfect for me as a someone who needs a lot of bang for the buck. The chat messenger device on my website alone has brought me new prospects that I did not have to spend money recruiting.
    • I am able to save hours of time with the automated emails that are GDPR compliant.
    • I don't have to pay for a designer to have excellent looking emails either.
    David Harvey | TrustRadius Reviewer

    Mailchimp

    • The free version of Mailchimp has a great ROI. There isn't any up-front cost and you can do so much with this version.
    • The analytics and statistics for the reporting are a great way to see if what you're doing is working for your business.
    Paige Gregorzek | TrustRadius Reviewer

    Screenshots

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