Gist vs Mailchimp

• Customer service via a unified inbox so you dont have to separately monitor your twitter, Facebook or IG account for consumer communication there. Gist unified all into one inbox, better than anyone else I've seen in the market. They archive all communications and tie them back to a single user so you get unified customer history / data.
• Marketing segmentation and automation: they track user history and behavior across the site and have super detailed segmenting capability, on par with ActiveCampaign's, but better I'd say. Better UI for the marketing admin person, and more unified data than in AC.
• Live chat and chatbot. Usually it's either one or the other but with Gist you can do both seamlessly.

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• Mailchimp's interface is comfortable, we made it part of our daily work and handle every little aspect and tool which is quite useful.
• Sending mass emails and reviewing the clients who have seen them, allows us to manage favorable content of our product and reach our potential clients, categorize the content, and speed up the work a lot.
• One of the most important functions for our work team is the analysis and gathering of information to form reports with every detail that we study from our clients and evaluate the best options in our promotional campaigns.

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• Plan limits can be confusing. For example, there is a monthly charge for support and a monthly charge for "growth," plus there's a separate charge depending on how many contacts and seats you have. Perhaps this is normal in the industry, but it can make it a little challenging to understand the bill every month.
• The vast amount of features means development will never be as fast as you'd like it to be (even though they release updates all the time). This may not actually be a valid concern, and it certainly isn't unique to Gist (who doesn't have a wishlist they're waiting on their favorite SaaS to get to?), but I do believe the likelihood of being stuck without your desired feature being developed goes up a lot as the product gets bigger and bigger.
• Email deliverability has been less than perfect in the past, but it has improved drastically in the last year.

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• It would be great if the email template edit screen didn't save automatically.
• It is possible to enhance various marketing forms such as a/b testing, social media emails, and so on.
• The OTP might take a long time to arrive when asked for during the login process.

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• They are perfect for me as a someone who needs a lot of bang for the buck. The chat messenger device on my website alone has brought me new prospects that I did not have to spend money recruiting.
• I am able to save hours of time with the automated emails that are GDPR compliant.
• I don't have to pay for a designer to have excellent looking emails either.

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• The free version of Mailchimp has a great ROI. There isn't any up-front cost and you can do so much with this version.
• The analytics and statistics for the reporting are a great way to see if what you're doing is working for your business.

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