Gist vs. Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Gist
Score 9.6 out of 10
N/A
Gist is a unified marketing, sales, and support platform. It includes live chat, a help desk, knowledge base, email marketing, marketing automation, opt-in forms, and more.
$29
per month
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
Pricing
GistMailchimp
Editions & Modules
Professional
$29.00
per month
Premium
$99.00
per month
No answers on this topic
Offerings
Pricing Offerings
GistMailchimp
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
GistMailchimp
Considered Both Products
Gist
Chose Gist
When we first started our business, we were looking for a tool to communicate with our website visitors and users. We first used Mailchimp as it was free. But then we heard about Gist and for a very nominal charge, it offered so much more like live chat, email marketing, lead …
Chose Gist
The look is much cleaner and there are more options. Also, we got a very good price to use the tool. We were using Mailchimp for free and switched to Gist when we took the next level and got more professional. We are very happy with this decision and will keep working with it.
Chose Gist
Gist combines the core of Intercom, Mailchimp and AWeber and the power of the combination extends the use cases by a large degree. On top of these, the knowledgebase feature and bot combine to great effect.
Chose Gist
I started out looking at simple marketing automation platforms such as Mailchimp, then moved to an advanced package from HubSpot (trial) to see if it was right for me. The latter turned out to be very expensive, although it is a great platform.

The former, Mailchimp, simply …
Chose Gist
I preferred Gist over Mailchimp because Gist allows me to automatically tag customers based on actions they've performed on the website, while Mailchimp requires me to do this type of tagging manually.
Chose Gist
Mailchimp has more to offer and is easier to use, and is more self-explanatory, especially if you start with the free version. You don't get support with Mailchimp if you use the free plan.
Chose Gist
You can do everything you can with AC or Mailchimp (minus dynamic cart recovery for ecom) at a fraction of the cost, and you can do MORE -- better integration with FB ads than Mailchimp, more powerful workflows, unified inboxes, live chat and chatbot, etc. It's just a more …
Chose Gist
Gist is slightly slower than ActiveCampaign but MUCH easier to use than Mailchimp. Overall, you can't beat the bang for the buck you get with Gist. And its messenger bot is the best I've used, it works on not only our main site but also our subdomains, kicking the competition …
Chose Gist
Gist has way more features than Mailchimp and I found the pricing model much better.
Chose Gist
Gist is a much more robust software with a variety of marketing tools in its arsenal. Things like website tracking is also extremely robust and it has many more features.

The ease of setup is also more enjoyable and intuitive in Gist so the overall result is that you can learn …
Chose Gist
Haven't really used other apps, so no point of comparison.
Chose Gist
I have a lifetime deal with Gist so I may be a bit biased, but Gist is quite easy to use and has a free tier so it's worth a serious look compared to the other players on the market. Personal preference does play a big role in your final decision, as feature-wise, Gist has most …
Chose Gist
Gist solved more of my problems (communication, email marketing, newsletter and more) and was easy to use compared to the other brands.
Chose Gist
Gist has a lot of tools that all email marketing tools generally have such as workflows, forms, drip campaigns, and general email broadcasting, the difference is Gist always goes one step further to make their tools better, it's these little things that made as choose Gist.
Chose Gist
Gist combines all our previous products into one application and adds many more features that would require more apps. Gist is excellent and a no-brainer all-in-one application when compared to having to manage multiple applications at higher cost. The support from the whole …
Chose Gist
Gist has so many tools in one package it is hard to compare. If you need chat, email, remarketing, automated marketing, live view of your site, knowledge-base, bots, scheduler, and more, then it will take multiple tools. Gist is great because you get to install one tool on your …
Chose Gist
While Gist may not win a head-to-head against any of these products in their specific sphere of operation, it competes well and has the added benefit everything else being built-in. This enables powerful and fast automation with minimal setup time and tinkering around to ensure …
Chose Gist
It is more customizable and brings new features not available in other software. Gist is also a new start-up with a new vision and their customer service is just superb. We choose Gist because of the variety of features at an affordable price, tested it, and saw a return on …
Chose Gist
Selected Gist for their lifetime offer and automations. As an early adopter I'm really glad I made that choice.
Mailchimp
Chose Mailchimp
Mailchimp is a great introductory email marketing system that offers more than just email marketing. If you're looking for more of a well rounded system that you can use for your website, basic ads, and email marketing, Mailchimp is a great platform that offers a little of …
Top Pros
Top Cons
Features
GistMailchimp
Chat Analytics and Reports
Comparison of Chat Analytics and Reports features of Product A and Product B
Gist
8.6
2 Ratings
3% above category average
Mailchimp
-
Ratings
Chat history and transcripts8.62 Ratings00 Ratings
Chat reporting8.62 Ratings00 Ratings
Chat and web analytics8.62 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Gist
-
Ratings
Mailchimp
8.0
475 Ratings
3% above category average
WYSIWYG email editor00 Ratings8.1440 Ratings
Dynamic content00 Ratings7.8423 Ratings
Ability to test dynamic content00 Ratings7.9404 Ratings
Landing pages00 Ratings7.5327 Ratings
A/B testing00 Ratings8.0358 Ratings
Mobile optimization00 Ratings8.1434 Ratings
Email deliverability reporting00 Ratings8.5462 Ratings
List management00 Ratings8.1462 Ratings
Triggered drip sequences00 Ratings7.7319 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Gist
-
Ratings
Mailchimp
9.1
2 Ratings
16% above category average
Lead nurturing automation00 Ratings6.22 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings10.01 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Gist
-
Ratings
Mailchimp
8.1
50 Ratings
6% above category average
Calendaring00 Ratings8.445 Ratings
Event/webinar marketing00 Ratings7.836 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Gist
-
Ratings
Mailchimp
8.2
44 Ratings
9% above category average
Social sharing and campaigns00 Ratings8.342 Ratings
Social profile integration00 Ratings8.135 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Gist
-
Ratings
Mailchimp
7.6
460 Ratings
1% above category average
Dashboards00 Ratings7.7123 Ratings
Standard reports00 Ratings8.0458 Ratings
Custom reports00 Ratings7.250 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Gist
-
Ratings
Mailchimp
7.4
44 Ratings
2% below category average
API00 Ratings7.833 Ratings
Role-based workflow & approvals00 Ratings6.57 Ratings
Customizability00 Ratings5.62 Ratings
Integration with Salesforce.com00 Ratings8.421 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.618 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings
Third-party software integrations00 Ratings7.639 Ratings
Best Alternatives
GistMailchimp
Small Businesses
Olark
Olark
Score 9.5 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Genesys DX (discontinued)
Genesys DX (discontinued)
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GistMailchimp
Likelihood to Recommend
9.6
(112 ratings)
8.0
(499 ratings)
Likelihood to Renew
8.2
(2 ratings)
8.5
(51 ratings)
Usability
6.7
(4 ratings)
8.4
(373 ratings)
Availability
-
(0 ratings)
9.5
(6 ratings)
Performance
-
(0 ratings)
9.0
(7 ratings)
Support Rating
8.6
(9 ratings)
7.9
(15 ratings)
Implementation Rating
-
(0 ratings)
7.5
(22 ratings)
Configurability
-
(0 ratings)
10.0
(2 ratings)
Ease of integration
-
(0 ratings)
8.0
(4 ratings)
Product Scalability
-
(0 ratings)
9.5
(6 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(2 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
GistMailchimp
Likelihood to Recommend
Gist
If your marketing model is selling products, services, or SAAS where you are doing inbound marketing and your website will do most of the lead generation and conversion, this is a great product. From live chat, support, event tracking, and automation, you could almost put your entire business on autopilot. If your marketing model is mostly outreach to cold leads and conversion, this software currently does not have any type of sales stages or task generation. I would still use Gist for website inbound but use another software for outreach and cold leads then when they become a lead put them into Gist for marketing automation.
Read full review
Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
Read full review
Pros
Gist
  • Customer service via a unified inbox so you dont have to separately monitor your twitter, Facebook or IG account for consumer communication there. Gist unified all into one inbox, better than anyone else I've seen in the market. They archive all communications and tie them back to a single user so you get unified customer history / data.
  • Marketing segmentation and automation: they track user history and behavior across the site and have super detailed segmenting capability, on par with ActiveCampaign's, but better I'd say. Better UI for the marketing admin person, and more unified data than in AC.
  • Live chat and chatbot. Usually it's either one or the other but with Gist you can do both seamlessly.
Read full review
Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Cons
Gist
  • Plan limits can be confusing. For example, there is a monthly charge for support and a monthly charge for "growth," plus there's a separate charge depending on how many contacts and seats you have. Perhaps this is normal in the industry, but it can make it a little challenging to understand the bill every month.
  • The vast amount of features means development will never be as fast as you'd like it to be (even though they release updates all the time). This may not actually be a valid concern, and it certainly isn't unique to Gist (who doesn't have a wishlist they're waiting on their favorite SaaS to get to?), but I do believe the likelihood of being stuck without your desired feature being developed goes up a lot as the product gets bigger and bigger.
  • Email deliverability has been less than perfect in the past, but it has improved drastically in the last year.
Read full review
Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Read full review
Likelihood to Renew
Gist
Gist is a quite reliable service with a lot of added values. We don't need to pay for different Saas for these important features. If I had an issue the team was super responsive and helpful, that is essential for every business. The email delivery is great, so virtually no email has landed into spam folder
Read full review
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Read full review
Usability
Gist
It’s pretty simple, but it does a lot so there are more complicated features which depend on an individuals ability for software implementation. I am not an IT expert and I’ve managed to implement everything myself, others that are more tech-minded may find everything easier.
Read full review
Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
Read full review
Reliability and Availability
Gist
No answers on this topic
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Read full review
Performance
Gist
No answers on this topic
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Read full review
Support Rating
Gist
Fantastic support. Ask a question, get an answer within 24 hours every time. And sometimes within a few minutes. They've always come through for me, helpful and, even when it's an issue on my end, they point me in the right direction.
Read full review
Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
Read full review
Implementation Rating
Gist
No answers on this topic
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Read full review
Alternatives Considered
Gist
Gist combines all our previous products into one application and adds many more features that would require more apps. Gist is excellent and a no-brainer all-in-one application when compared to having to manage multiple applications at higher cost. The support from the whole Gist team has been extremely responsive.
Read full review
Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
Read full review
Scalability
Gist
No answers on this topic
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Read full review
Return on Investment
Gist
  • They are perfect for me as a someone who needs a lot of bang for the buck. The chat messenger device on my website alone has brought me new prospects that I did not have to spend money recruiting.
  • I am able to save hours of time with the automated emails that are GDPR compliant.
  • I don't have to pay for a designer to have excellent looking emails either.
Read full review
Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
Read full review
ScreenShots

Gist Screenshots

Screenshot of Live ChatScreenshot of Email MarketingScreenshot of Marketing Automation WorkflowsScreenshot of Knowledge BaseScreenshot of Meetings

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.