Hootsuite vs. Optimizely Content Marketing Platform vs. X Premium Business

Hootsuite presents my team everything we need to manage the social media function. Even writing the "what can be improved" section strained me, because there really isn't a whole lot to complain about. At this point, I (and my social media manager) need to explore the platform more, specifically OwlyGPT, campaigns, and listening. It's pretty much everything we need right now

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A 7 only because I think there's question marks around customization. However, I've seen very similar tools in the past where stakeholders have been skeptical, but as you get to know it and use it, you'll find actually you realize those benefits. I just think Optimizely could help its stakeholders and clients see those benefits early on versus later on. However, that's not to say it's not possible, so a 7 at this stage, but I think it's got potential in future. If you are a marketing firm who wants a centralized system for managing workflows and campaigns, it's great. It does that. However, there are better competitors fill in some of the gaps better than optimized leaders does. It could do better. I think for me, visually when I see, when I create a workflow or a campaign, I can see all the tasks associated with it and I've seen the way that our parent company uses it. It's just a list of all the tasks you see in one view. I think visually it needs improving. However, the purpose that it serves fundamentally, it's got potential, if that makes sense. It's going in the right direction, but I think competitors are doing some of it better than Optimizely is. I think they, like I was saying earlier, if they really want to realize the benefits of the product visually there needs to be some improvement. And then the controls element that I mentioned earlier as well, hopefully that answers both of your questions.

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TweetDeck is ideal for complex media organisations / newsrooms where you want to keep track of several users accounts, or switch between multiple user and/or title accounts. It is perfect for those who want to follow conversations in real-time via many channels, at a glance. It is also useful for those who want to schedule tweets to provide around the clock coverage even when unmanned. Now that it paid-for is less suited to smaller organisations with tight budgets.

• Reporting. We are able to pull accurate and concise data points on our channels.
• Planning and calendaring. We love that we are able to have our teams plan out content across months so that we are never feeling behind schedule on getting content out there.
• Creating content natively in the platform!

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• The CMP really is useful for us not only to manage the processes behind how we create content that we serve in different platforms like websites, landing pages, emails, social media, but it also help us as a team that is scattered around the globe to be able to be connected all the time to be able to see what we're working on, to be able to share assets as well. We are not reinventing the wheel to be able to show to other people within the organization what is happening at any given point. We use it not only for assets now, but we use it also for things like planning our webinars, planning our face-to-face events, so it truly is the heart of our marketing organization within the business.

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• TweetDeck is the best platform to schedule tweets - it is far better than the website itself. The process is remarkably easy and scheduling a day's worth of tweets takes no more than 10 minutes.
• Tracking news is very easy on TweetDeck due to being able to create multiple columns each focusing on a different subject. Columns can be created using handles, searches, hashtags, and trends, and this makes TweetDeck a great platform as a news editor.

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• TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
• Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
• Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.

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• One thing that could be improved is some of the promotions that happen in platform. For example, there's a Opal AI little bubble at the bottom right of the corner, which you can't move across the screen. So if you're trying to change the status of a step or you're trying to update a description within a step, that can be a bit challenging and as it seems to be quite an easy fix.
• I would love to see a capability in terms of having visual representation that we can share out with stakeholders that don't necessarily need access to CMP. But for that level of detail, we don't want it to go too granular, but we do want to be able to share in a quick and visual manner some of the activities that are happening so we can keep everybody in the loop without having to create different variations via different tools.

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• TweetDeck has an editing feature for scheduled posts only if there is no image attached. When a post with an image needs editing, users must instead delete the entire post and reschedule it with the edits needed.
• TweetDeck has a real-time display, however users often need to refresh the window manually to get scheduled posts to appear in the appropriate column.
• TweetDeck users can scroll side to side to view all off the types of columns selected. This functionality often leads to traveling back to a previous page unintentionally.

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At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.

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The tool is over-engineered and overly complicated. It makes my job much harder and not easier. There's much simpler tools for a lot less money

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As I previously mentioned, if TweetDeck were to increase some features and integrations, cleaned up its interface, and developed a tool to measure ROI, it would remain competitive with HootSuite and Hubspot. Altogether, it is an effective tool for the job of scheduling and monitoring your impact on Twitter, it falls behind other competitors that offer a more robust solution.

I will give Hootsuite a rating of 10/10 because it has delivered measurable business impact through social media. It helps centralize and streamline content planning, approvals, scheduling, and reporting in one place. It has significantly reduced manual workload and improved team efficiency. We achieved higher engagement rates, faster customer response times, and improved lead quality through social channels. It has also helped us with centralized reporting across different social media channels.

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The editorial calendar is the one I check multiple times every day. It gives me a clear picture of what's in progress, what's due, and where things can be moving faster. And, there's no need to open a separate doc or ask anyone for a status update.
Also, the workflows are another super useful thing. Being able to assign specific reviewers to specific steps and know that nothing moves forward until they've acted has eliminated many repetitive processes.

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It's a pretty easy tool to use I find a few of the columns to be a bit repetitive. If you are managing more than one account you'll start to find yourself having easily 10 plus columns all tracking all different information which creates nice track lanes to keep all that relative information in one column or "view". With the amount of data that is pushed out, if you are following a large number of accounts, it's extremely easy to lose valuable posts in your feeds. As you begin building out your columns they get the point where you only look at one or two and the rest seem to be lost. Overall, this a free tool and there are other social monitoring tools that are out there but are in the multiple thousands of dollar range

Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)

I have not experienced any prolonged outages. From time to time there will be errors but nothing that significantly slows down production

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TweetDeck tends to be available for use majority of the time...however, I've had times where it would get stuck in a loop and then post my Tweet multiple times.

HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.

Optimizely Content Marketing Platform's performance is generally good. Nothing that has impacted production. Page load speed doesn't typically lag longer than a few seconds. Reports take some time but not any longer than we're used to with other platforms. We have not experienced lag when integrating with other platforms

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Besides posting multiple times when stuck in a loop not other real issues.

I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this

The NewsCred team is very responsive and helpful with any technical issues.

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I've never had to contact customer support. Tweetdeck has always worked like a charm for me. And, if I have had a problem, I've simply deleted the column, then recreated it and it worked again. While it's not without its glitches every once in a great while, it's worked like a charm.

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Very easy to teach and learn

The online training is decent; however, it takes a lot more time to search for answers to my questions. Having a training session with a live person was much more effective as they were able to quickly address the business needs I have.

Training was clear and concise. It was intuitive and helped me understand how to navigate the platform. Options to dive in on each action or skip to learn about areas of regular use. Resource links available to when I had additional questions or needed more training in a specific area. Overall, the training allowed me to use the platform without interruption

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Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.

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Easy download and launch of application.

Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.

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We haven't yet explored the CMS or other products within the suite but we see the potential to move all of our tools to Optimizely One. I see this really helping us gain clarity in the end to end content lifecycle, and help us use our resources and bandwidth more strategically

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Several years ago I used the Hootsuite Free service. I found Tweetdeck to be preferable because of its user interface, and greater functionality. Moreover, I recall Hootsuite bombarding me with emails that were just irrelevant. TweetDeck just does what it does, without hassle. Its UI and functionality for multiple accounts seems to be the best I've tried.

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We are only using in marketing and have been able to scale.

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Optimizely is generally a reliable platform for A/B testing and digital experience management. It's helpful for it's stability, flexibility, and comprehensive features, which is helpful when managing an enterprise website

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• For our organization, all ROI was on time saved and efficiency: for creating posts, for scheduling and publishing, for interacting with users, and for analyzing performances. It all comes in one place and this makes a very huge difference in your workflows. We would say that Hootsuite went beyond our expectations on this front, for example with the dynamics UTMs and the media library. Saving time was the main reason why we wanted to purchase the platform and it did not disappoint at all.
• The ROI in time was also fast to get. The learning curse is very short and this is also an important element. Benefiting from the platform did not take long to be experienced.

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• The program has allowed us to meet our content goals more easily (e.g.: we publish X articles per month and track where each article is at).
• It's helped us improve the accuracy of our information. We have SEO, content strategists, and legal teams involved in the workflow now because it's easy to manage.

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• Positive: User-friendly and therefore easy to teach new members.
• Positive: Easy team management (when there are multiple users/managers for one channel).
• Positive impact on well being - You can take a break from social media and go on holiday even when you are working as a social media manager.

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