What users are saying about
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Top Rated
1991 Ratings
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Top Rated
269 Ratings

HubSpot Marketing Hub

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Top Rated
1991 Ratings
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Score 8.6 out of 100

Litmus

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Top Rated
269 Ratings
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Score 8.9 out of 100

Feature Set Ratings

  • HubSpot Marketing Hub ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.3

HubSpot Marketing Hub

83%
4.5

Litmus

45%
HubSpot Marketing Hub ranks higher in 8/9 features

WYSIWYG email editor

8.2
82%
331 Ratings
2.9
29%
10 Ratings

Dynamic content

8.0
80%
331 Ratings
5.3
53%
6 Ratings

Ability to test dynamic content

8.2
82%
308 Ratings
8.0
80%
109 Ratings

Landing pages

8.0
80%
361 Ratings
2.6
26%
3 Ratings

A/B testing

8.4
84%
285 Ratings
1.9
19%
4 Ratings

Mobile optimization

8.5
85%
352 Ratings
9.2
92%
172 Ratings

Email deliverability reporting

8.5
85%
697 Ratings
8.3
83%
135 Ratings

List management

8.3
83%
363 Ratings
1.8
18%
2 Ratings

Triggered drip sequences

8.3
83%
275 Ratings
1.0
10%
1 Rating

Lead Management

8.0

HubSpot Marketing Hub

80%

Litmus

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 4/4 features

Lead nurturing

8.2
82%
354 Ratings
N/A
0 Ratings

Lead scoring and grading

7.6
76%
324 Ratings
N/A
0 Ratings

Data quality management

8.1
81%
330 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.0
80%
298 Ratings
N/A
0 Ratings

Campaign Management

7.9

HubSpot Marketing Hub

79%

Litmus

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 2/2 features

Calendaring

7.8
78%
304 Ratings
N/A
0 Ratings

Event/webinar marketing

8.1
81%
250 Ratings
N/A
0 Ratings

Social Media Marketing

8.2

HubSpot Marketing Hub

82%

Litmus

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 2/2 features

Social sharing and campaigns

8.1
81%
340 Ratings
N/A
0 Ratings

Social profile integration

8.3
83%
330 Ratings
N/A
0 Ratings

Reporting & Analytics

7.9

HubSpot Marketing Hub

79%
6.8

Litmus

68%
HubSpot Marketing Hub ranks higher in 3/3 features

Dashboards

7.9
79%
365 Ratings
5.6
56%
10 Ratings

Standard reports

8.0
80%
361 Ratings
7.8
78%
119 Ratings

Custom reports

7.7
77%
324 Ratings
6.9
69%
80 Ratings

Platform & Infrastructure

7.5

HubSpot Marketing Hub

75%

Litmus

Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 6/6 features

API

7.9
79%
252 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.4
84%
280 Ratings
N/A
0 Ratings

Customizability

7.8
78%
302 Ratings
N/A
0 Ratings

Integration with Salesforce.com

7.4
74%
228 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

6.6
66%
97 Ratings
N/A
0 Ratings

Integration with SugarCRM

6.9
69%
92 Ratings
N/A
0 Ratings

Pre-Send Testing

HubSpot Marketing Hub

Feature Set Not Supported
N/A
8.9

Litmus

89%
Litmus ranks higher in 4/4 features

URL Validation

N/A
0 Ratings
8.9
89%
124 Ratings

Link Tracking

N/A
0 Ratings
8.7
87%
105 Ratings

Spam Testing

N/A
0 Ratings
8.3
83%
129 Ratings

Email Previews

N/A
0 Ratings
9.5
95%
163 Ratings

Attribute Ratings

  • HubSpot Marketing Hub is rated higher in 3 areas: Performance, In-Person Training, Online Training
  • Litmus is rated higher in 10 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Implementation Rating, Configurability, Ease of integration, Product Scalability, Vendor post-sale, Vendor pre-sale

Likelihood to Recommend

8.6

HubSpot Marketing Hub

86%
652 Ratings
9.0

Litmus

90%
184 Ratings

Likelihood to Renew

9.0

HubSpot Marketing Hub

90%
371 Ratings
9.9

Litmus

99%
16 Ratings

Usability

8.8

HubSpot Marketing Hub

88%
106 Ratings
9.4

Litmus

94%
15 Ratings

Availability

9.1

HubSpot Marketing Hub

91%
50 Ratings
9.3

Litmus

93%
6 Ratings

Performance

8.9

HubSpot Marketing Hub

89%
34 Ratings
8.3

Litmus

83%
6 Ratings

Support Rating

8.5

HubSpot Marketing Hub

85%
168 Ratings

Litmus

N/A
0 Ratings

In-Person Training

9.1

HubSpot Marketing Hub

91%
8 Ratings
9.0

Litmus

90%
1 Rating

Online Training

9.1

HubSpot Marketing Hub

91%
26 Ratings
8.0

Litmus

80%
1 Rating

Implementation Rating

7.3

HubSpot Marketing Hub

73%
98 Ratings
9.4

Litmus

94%
10 Ratings

Configurability

7.3

HubSpot Marketing Hub

73%
2 Ratings
8.8

Litmus

88%
4 Ratings

Ease of integration

8.9

HubSpot Marketing Hub

89%
5 Ratings
9.9

Litmus

99%
2 Ratings

Product Scalability

7.3

HubSpot Marketing Hub

73%
7 Ratings
9.3

Litmus

93%
5 Ratings

Vendor post-sale

9.1

HubSpot Marketing Hub

91%
3 Ratings
9.4

Litmus

94%
4 Ratings

Vendor pre-sale

9.1

HubSpot Marketing Hub

91%
3 Ratings
9.5

Litmus

95%
3 Ratings

Likelihood to Recommend

HubSpot

CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
Read full review

Litmus Software

Litmus is the G.O.A.T. for testing email renders. It does not compare, in my opinion, to the alternative psychedelic option. The UI is nice, easy to use, and it's almost never down. I love Litmus and couldn't do my job without it! So does our QA team.
Read full review

Pros

HubSpot

  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review

Litmus Software

  • Create a folder to quickly share previews of a given email for review
  • Allow me to put my code into a builder so I can close the loop while working on a bug for a specific client
  • Empowers me as an email developer to follow best practices and make my company look great
Read full review

Cons

HubSpot

  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review

Litmus Software

  • Sometimes I won't always receive feedback (comments/approval) emails
  • There have been moments were it has been difficult to leave comments
  • Sometimes it can be difficult to look through the folders b/c everything begins to open up - it is nice to just have the section I am looking for open up rather than the entire year b/c then I am closing all of those sections in the folders
Read full review

Pricing Details

HubSpot Marketing Hub

Starting Price

$50 per month

Editions & Modules

HubSpot Marketing Hub editions and modules pricing
EditionModules
Pro8901
Enterprise32002
Starter503
Free04

Footnotes

  1. per month (includes 2,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Required

Additional Details

Litmus

Starting Price

Editions & Modules

Litmus editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing Info

    Likelihood to Renew

    HubSpot

    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Read full review

    Litmus Software

    I love using Litmus and find that it has been a huge component of the success of our email campaigns. I can't say enough great things about the platform, and I have seen firsthand how it has saved me time building and sending fully optimized email campaigns. I would absolutely renew again.
    Read full review

    Usability

    HubSpot

    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Read full review

    Litmus Software

    Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
    Read full review

    Reliability and Availability

    HubSpot

    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review

    Litmus Software

    We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
    Read full review

    Performance

    HubSpot

    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review

    Litmus Software

    As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
    Read full review

    Support Rating

    HubSpot

    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review

    Litmus Software

    No answers on this topic

    In-Person Training

    HubSpot

    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review

    Litmus Software

    It was very informative one on one session for me. I was able to use Litmus without any issues.
    Read full review

    Online Training

    HubSpot

    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review

    Litmus Software

    It has all the required information.
    Read full review

    Implementation Rating

    HubSpot

    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review

    Litmus Software

    It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
    Read full review

    Alternatives Considered

    HubSpot

    In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
    Read full review

    Litmus Software

    Litmus is a far more comprehensive platform than Email on Acid for template development and testing, but its analytics suite is not really that much more sophisticated. I use Litmus primarily for development and testing, so I am not complaining, but I wish that the analytics offering were more comprehensive. Were another package to offer more sophisticated analytical tools, it might be compelling enough to move to that platform
    Read full review

    Scalability

    HubSpot

    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review

    Litmus Software

    With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
    Read full review

    Return on Investment

    HubSpot

    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Read full review

    Litmus Software

    • the positive thing is that if I test in Litmus I have the confidence it will look ok before I send to a client and they mail it out to a whole email list. Plus, I have the backup proof it rendered correctly in Litmus if a user says it doesn't render for them.
    • Litmus also saves time. I don't have to wait for someone to send a seed to make sure it looks ok; I can just check in Litmus and have ALL results in just a few seconds
    Read full review

    Screenshots

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