What users are saying about
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Top Rated
1783 Ratings
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Top Rated
145 Ratings

HubSpot Marketing Hub

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1783 Ratings
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Score 8.5 out of 100

Litmus

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Score 9 out of 100

Likelihood to Recommend

HubSpot Marketing Hub

I've worked with HubSpot [Marketing Hub] for six months and having all of the tools I need to write and edit website pages and blogs, post social media and send out emails is pretty awesome. There's still a lot of marketing and sales tools I don't know how or haven't had to use yet. I'm confident when I do need additional resources, HubSpot will probably have them. I'll learn to use them intuitively or easily find some training.
Joelyn Brickner | TrustRadius Reviewer

Litmus

After using some other email testing services, I've found Litmus to be the most robust tool with the most features. Beyond providing a good product, they provide excellent support, maintain an involved community of email marketing professionals, and provide industry-leading information in their blog and free webinars. Litmus is best suited for organizations needing to efficiently turn custom coded email campaigns or companies that have many different email templates. If your organization is only sending a monthly newsletter and your template is well tested, Litmus may be overkill for your needs.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

HubSpot Marketing Hub
8.6
Litmus
4.9
WYSIWYG email editor
HubSpot Marketing Hub
8.4
Litmus
4.9
Dynamic content
HubSpot Marketing Hub
8.3
Litmus
5.8
Ability to test dynamic content
HubSpot Marketing Hub
8.1
Litmus
7.2
Landing pages
HubSpot Marketing Hub
8.9
Litmus
3.4
A/B testing
HubSpot Marketing Hub
8.4
Litmus
2.5
Mobile optimization
HubSpot Marketing Hub
8.8
Litmus
9.1
Email deliverability reporting
HubSpot Marketing Hub
8.8
Litmus
8.3
List management
HubSpot Marketing Hub
8.9
Litmus
2.0
Triggered drip sequences
HubSpot Marketing Hub
9.0
Litmus
1.0

Lead Management

HubSpot Marketing Hub
8.6
Litmus
Lead nurturing
HubSpot Marketing Hub
8.8
Litmus
Lead scoring and grading
HubSpot Marketing Hub
8.4
Litmus
Data quality management
HubSpot Marketing Hub
8.6
Litmus
Automated sales alerts and tasks
HubSpot Marketing Hub
8.5
Litmus

Campaign Management

HubSpot Marketing Hub
8.7
Litmus
Calendaring
HubSpot Marketing Hub
8.4
Litmus
Event/webinar marketing
HubSpot Marketing Hub
9.0
Litmus

Social Media Marketing

HubSpot Marketing Hub
8.7
Litmus
Social sharing and campaigns
HubSpot Marketing Hub
8.7
Litmus
Social profile integration
HubSpot Marketing Hub
8.7
Litmus

Reporting & Analytics

HubSpot Marketing Hub
8.6
Litmus
7.1
Dashboards
HubSpot Marketing Hub
8.7
Litmus
6.3
Standard reports
HubSpot Marketing Hub
8.7
Litmus
8.0
Custom reports
HubSpot Marketing Hub
8.5
Litmus
6.9

Platform & Infrastructure

HubSpot Marketing Hub
8.3
Litmus
API
HubSpot Marketing Hub
8.4
Litmus
Role-based workflow & approvals
HubSpot Marketing Hub
8.5
Litmus
Customizability
HubSpot Marketing Hub
8.6
Litmus
Integration with Salesforce.com
HubSpot Marketing Hub
8.6
Litmus
Integration with Microsoft Dynamics CRM
HubSpot Marketing Hub
7.9
Litmus
Integration with SugarCRM
HubSpot Marketing Hub
7.9
Litmus

Pre-Send Testing

HubSpot Marketing Hub
Litmus
9.0
URL Validation
HubSpot Marketing Hub
Litmus
8.9
Link Tracking
HubSpot Marketing Hub
Litmus
8.6
Spam Testing
HubSpot Marketing Hub
Litmus
8.7
Email Previews
HubSpot Marketing Hub
Litmus
9.6

Pros

HubSpot Marketing Hub

  • Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
  • Email marketing. The templates provided allow me to easily create, beautiful professional emails.
  • Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.
Tory Robinson | TrustRadius Reviewer

Litmus

  • Inbox renders are the prime reason I use Litmus, I am confident they represent reality.
  • Litmus helps legitimize the struggles of every email developer.
  • Litmus makes it very easy to share results, whether they are inbox renders or email analytics, with my entire team.
Anonymous | TrustRadius Reviewer

Cons

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

Litmus

  • I very much like using Litmus Builder, however, I have recently had issues with it taking a very long time to load from Checklist to Builder, and also very long wait times for giving links to share with other developers.
  • I'd like to see more up-to-date devices offered for Android and Gmail for Android - such as the more recent Galaxy versions offered by Samsung.
  • It would be great to see an actual support ticket when submitting to litmus in order to more easily communicate any issues that may have developed since submitting that ticket.
Samantha Brady | TrustRadius Reviewer

Likelihood to Renew

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Litmus

Litmus 8.5
Based on 2 answers
I will always like to continue using Litmus because of the features it offers. Always very easy to use and excellent results in terms of testing emails
Anonymous | TrustRadius Reviewer

Usability

HubSpot Marketing Hub

HubSpot Marketing Hub 8.0
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Litmus

Litmus 9.4
Based on 4 answers
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
Yosa Addiss | TrustRadius Reviewer

Reliability and Availability

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Litmus

Litmus 9.0
Based on 2 answers
I rarely encounter any issues like that.
Anonymous | TrustRadius Reviewer

Performance

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Litmus

Litmus 9.0
Based on 2 answers
No answer on this topic is available.

Support Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 8.7
Based on 169 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

Litmus

No score
No answers yet
No answers on this topic

In-Person Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Litmus

Litmus 9.0
Based on 1 answer
It was very informative one on one session for me. I was able to use Litmus without any issues.
Anonymous | TrustRadius Reviewer

Online Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Litmus

Litmus 8.0
Based on 1 answer
It has all the required information.
Anonymous | TrustRadius Reviewer

Implementation Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Litmus

Litmus 9.0
Based on 4 answers
Atleat one members in every team should have access to it and should be able to integrate it when required.
Anonymous | TrustRadius Reviewer

Alternatives Considered

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Litmus

The only other email rendering services I have tried is the Email on Acid integration built into Sailthru. It was a stripped-down version of the EoA platform and was difficult to navigate. At that point, I had used Litmus for nearly three years and did not have much trust in the EoA integration when I saw some rendering disparities.
Anonymous | TrustRadius Reviewer

Scalability

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Litmus

Litmus 8.0
Based on 1 answer
No answer on this topic is available.

Return on Investment

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Litmus

  • The price is absolutely worth the investment. We have seen increased engagement with emails (e.g., the heat map 'lights up' in more areas, a lower unsubscribe rate, and users scrolling further down the email) and the back-and-forth between me (the creator), and my testing team has been minimized because I can catch issues before sending out the email to be tested. It significantly reduces the time it takes to create, test, and schedule an email.
  • While the webinars are free, they cost time. And they're almost always worth it, even if they're just on in the background. The State of Email content they generate - and offer FOR FREE (it's a LOT of data they're giving you for free) - is an amazing side bonus. They offer a ton of email productivity tips and really helpful content. And again, for free!
  • Although I haven't really mentioned this in previous sections, the Builder tool is sometimes really useful to code in also. I generally preferred Sublime Text , but lately I've been using the Builder tool instead, as it allows you to see your code changes in real time (vs loading up previews each time). Then you can save it and preview across all devices. It's a huge time saver in that sense as well.
Steffany Winkelmann | TrustRadius Reviewer

Screenshots

Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Litmus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Litmus Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

HubSpot Marketing Hub
9.0
Litmus
9.1

Likelihood to Renew

HubSpot Marketing Hub
10.0
Litmus
8.5

Usability

HubSpot Marketing Hub
8.0
Litmus
9.4

Reliability and Availability

HubSpot Marketing Hub
9.1
Litmus
9.0

Performance

HubSpot Marketing Hub
8.9
Litmus
9.0

Support Rating

HubSpot Marketing Hub
8.7
Litmus

In-Person Training

HubSpot Marketing Hub
9.1
Litmus
9.0

Online Training

HubSpot Marketing Hub
9.1
Litmus
8.0

Implementation Rating

HubSpot Marketing Hub
7.3
Litmus
9.0

Scalability

HubSpot Marketing Hub
7.3
Litmus
8.0

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