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Insider Growth Management Platform (GMP) vs. TrackingDesk

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insider Growth Management Platform (GMP)
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion…N/A
TrackingDesk
Score 0.0 out of 10
N/A
TrackingDesk is a tool for measuring ad media across channels. It is a SaaS cloud-based platform, hosted on Amazon Web Service. TrackingDesk is built specifically for the performance marketer. It is easy to use and enables the management of traffic and ad spend for digital marketing campaigns. TrackingDesk supports server to server (also called postback) tracking, as well as cookies and image pixel tracking. Both…N/A
Pricing
Insider Growth Management Platform (GMP)TrackingDesk
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Insider Growth Management Platform (GMP)TrackingDesk
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Insider Growth Management Platform (GMP)TrackingDesk
Top Pros

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Top Cons

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Best Alternatives
Insider Growth Management Platform (GMP)TrackingDesk
Small Businesses
Mautic
Mautic
Score 9.1 out of 10
Mautic
Mautic
Score 9.1 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.6 out of 10
The Trade Desk
The Trade Desk
Score 6.6 out of 10
Enterprises
Iterable
Iterable
Score 8.5 out of 10
Iterable
Iterable
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Insider Growth Management Platform (GMP)TrackingDesk
Likelihood to Recommend
9.0
(2 ratings)
-
(0 ratings)
User Testimonials
Insider Growth Management Platform (GMP)TrackingDesk
Likelihood to Recommend
Insider
Insider Growth Management Platform is great for anyone looking to improve their conversion rates, whether in lead generation or eCommerce. The web push notifications also provide a powerful tool for any organisation looking to reach their website visitors that they may not have in a database. A certain scale is required to realise a return on investment though, the platform is suited to medium to large businesses.
Verified User
Anonymous
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TrackingDesk Ltd
No answers on this topic
Pros
Insider
  • Excellent Customer Success Support
  • Clear and Understandable Reporting Especially for Digital Marketers
Verified User
Anonymous
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TrackingDesk Ltd
No answers on this topic
Cons
Insider
  • Attention to detail, checking for errors and bugs.
  • Support could be improved.
Verified User
Anonymous
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TrackingDesk Ltd
No answers on this topic
Alternatives Considered
Insider
Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!
Verified User
Anonymous
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TrackingDesk Ltd
No answers on this topic
Return on Investment
Insider
  • Improved conversion rate.
  • Increased online sales.
  • Increased leads.
Verified User
Anonymous
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TrackingDesk Ltd
No answers on this topic
ScreenShots

Insider Growth Management Platform (GMP) Screenshots

Screenshot of Personalization StepsScreenshot of Predictive SegmentationScreenshot of Reporting Module