Khoros Care enables brands to serve their customers on their preferred digital channels, reducing costs and increasing customer satisfaction and revenue. It Offers: Web chat & messaging gives customers convenient, efficient channels to engage brands, while giving brands a single consolidated platform to manage customer engagements at scale. Supporting the widest range of digital messaging channels, including; web chat, in-app, email, Facebook, Twitter, Instagram,…
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Khoros Marketing
Score 7.9 out of 10
Enterprise companies (1,001+ employees)
Khoros (Formerly Spredfast + Lithium) is a social media management platform. Key features include: Plan and Organize Social Campaigns, Manage Real-Time Engagement, and Learn and Prove Social Impact
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Pricing
Khoros Care
Khoros Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Khoros Care
Khoros Marketing
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
Optional
Optional
Additional Details
Pricing is variable based on the needs of the customer.
I've used several other platforms, such as Percolate, Social Studio, Sprout Social, and Spredfast [Khoros]. Khoros is the strongest platform when it comes to social response and tagging (for analytics purposes). However, the in-platform analytics could use some work - you can't …
Community is imperative, Khoros CXInsights is a product that we are still adapting to and needs more mature social integration to realize its value, and Khoros Marketing turned out to be a product that we use less frequently due to the scope of our team being mainly focused on …
In my opinion, Khoros Marketing is superior to Khoros Care in every way except queue management. Sprinklr, Hootsuite, and Social Studio are all similar products in terms of responding to users, but they are not as flexible with labeling.
Khoros Care has awesome "ready to send" reports based on analytic views that you can set up. Whether it's reporting on one brand's ad or comparing it to a prior month or year the analytics are very user-friendly with awesome supportive widgets that allow you to view an …
It responds to a different kind of service proposal. It works well too. Couldn't say more about since I haven't tried any other kind of tool that was designed for the same purpose.
This is the first and only experience I had with Community management and so at the moment my experience has been good although I believe there's still a lot to improve to provide us customers with more customization options and more freedom to display the content we need and …
Khoros provides a full stack of digital solutions for the business. Khoros has moved away from just social engagement and now provides a full written channel solution.
Khoros Marketing
Verified User
Employee
Chose Khoros Marketing
We currently use both Khoros Marketing and Khoros Care. Previously, we utilized the Care module within Khoros Marketing, and Khoros Care is a more developed platform for our agents. Khoros Marketing is more useful to my role, as Khoros Care does not support social media content …
On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana.
Verified User
Director
Chose Khoros Marketing
Khoros' product offering supports multiple teams within the enterprise whereas many of their competitors lacked 1 product or another, which would have required us to vet, sign, and renew with multiple vendors. My team vets competing platforms every year, and Khoros continues to …
I wasn't involved in the selection process. However, I know that the previous tool was Salesforce Social Studio and it was decided to dismiss it because of the need to have a more efficient tool for social media management. Moreover, Khoros Marketing gives you way more features …
I've sat through several RFPs for similar products to Khoros and I continue to find Khoros offers one of the best user interfaces. All platforms are limited by API restrictions so I wouldn't hold that against any product. The Khoros layout is easy to use and moving from brand …
Khoros offers a well balanced approach to sales, support and scalable growth. The products we currently use make the most sense for our social media configuration across our organization.
Every other year, we evaluate social media monitoring, engagement, analytics, and display tools. Khoros consistently comes out on top for its strong products, great support, competent services team, and fair price point. I highly recommend them for organizations that want a …
Less Appropriate Scenarios- A fintech company has highly specialized or industry-specific workflows that are not easily accommodated within the standard capabilities of Khoros Care. In such cases, the platform may be less appropriate for businesses with extremely unique processes that require a high degree of customization. Well suited- financial institutions face a high volume of customer inquiries related to account management, transactions, and security concerns. Khoros Care's security features, automation capabilities, and integration with banking systems make it suitable for managing customer interactions in the financial services sector.
The best it could be used for is running campaigns. Be it a product launch or be it any new event that you are hosting. If you need to quickly grab attention, then this might be your choice. Also the report given after the campaign is a good insight for improving your next campaign.
Tagging system - it's possible to add a wide variety of labels and categories
Search feature - being able to find users by conversation number, username, or keywords makes it easier to navigate old conversations
Easy system for assigning conversations to other users
When you claim a conversation, it gets removed from the queue. This is much more visually explicit than Khoros Marketing's queue, for example, where all content remains visible in the queue and a bookmark gets moved around to distinguish the point where other users left off
I would like to be able to see deleted comments/tweets so we can look into the issues.
I would like to be able to better customize dashboards for our exact metrics. Some things previously available in Spredfast are no longer available in Care.
Simply, there isn't anything on the market that is quite as personable as Khoros Care. After using a few different client messaging systems, this program gave the closest feel to in-person interaction that we could get during the COVID-19 epidemic and is an important part of our agency still to this day in 2023.
There is no product like Khoros. Our company lives and dies by the analytics, and to date, we have not seen a more comprehensive analytics structure for any social media management tool. Khoros support is also fantastic, responding and resolving any and all questions, ideas, or complaints, usually in 24 hours.
The ability to auto tag, manually tag, make notes, and "snooze" posts is extremely helpful. The efficiency of the work flow for agents is also a huge plus. It keeps agents moving quickly and prioritizing responses for the cases that need it most.
Khoros Marketing is very user-friendly and easy to navigate. The calendar visibility is the view I use most so I can see all posts going out on all of our channels. It allows us to time posts in a proper cadence so we don't overlap with other pressing content.
• We still experience a bit of downtime and slowness here but things have drastically improved in the last year with their feature updates and reconfigured hosting.
Khoros has greatly improved the performance of its SaaS products in the last 5 years. Their applications, including Conversations, Intelligence, and Experiences, all load quickly with real-time data. This performance is critical to provide meaningful, social customer support, and marketing. The performance maintains integrity even when you deploy powerful integrations like Salesforce Customer Relationship Manager.
Khoros Support has always very responsive and helpful when it comes to getting my issue/inquiry addressed. Their ticket portal is great for tracking any open tickets and they can be updated via the portal or by responding to the email thread. Support reps are always extremely knowledgeable and care about getting you taken care of
Overall, support does a great job and is timely in their responses and efforts. We have had to contact support many times due to the Capture app. Some tickets have remained open for months, while others get resolved quickly. I understand this is not always up to support and they often have to wait for their engineering team to fix issues that we identified, but it's difficult to deal with issues that are affecting our workflow, especially for extended amounts of time.
• As a very early customer, we did not undergo formal training but worked closely with the team to get the system set up to do what we wanted. However, online training resources are now available with many blog posts / video lessons and tutorials.
it is important to note that my perspective is not necessarily common - I'm a geek/nerd/poweruser in general, so I found the online resources to be more than adequate (and often very aesthetically pleasing, too). That said, a less "geeky" person might struggle a bit.
Implementing the platform was not a big hassle for our client, it was seamless and easy we just had to follow a few steps and it was done. Just scaling was a bit of an issue but it got resolved with time and a bit of effort at both ends
The implementation team from Khoros were great - they worked hard to understand our somewhat complex organization, and were with us all the way through face to face meetings, user training, and technical training. We had a clearly defined account manager and implementation manager, who worked really effectively together and with us.
Khoros is more than just a platform for social publishing. No other competitor provides the in-depth moderation and social listening services that they do. If you're looking for a one-stop-shop of a platform for all things social, this is the tool to be using. Others are better in usability and innovative functionality.
On some accounts that I am on, I use Asana in place of Khoros marketing but I much prefer Khoros Marketing. I prefer Khoros Marketing over Asana because I can post directly (and schedule posts) on Khoros but not on Asana. Also, I can moderate directly on Khoros but not Asana
Of course as the company grows owing to its growing customer base, they need to think of out-of-the-box solutions to offer its clients and customer satisfaction is one of them. Retention is very much needed in competitive environment like today and hence it becomes imperative for companies to find different ways to reach their client basis and fix their issues
Khoros seems to struggle a little past a certain level of scale. More than 30 separate per day makes it difficult to view all content in the weekly calendar view, which is frustrating and could cause issues. However, the ability to schedule one post across multiple channels is hugely valuable and cuts down on a lot of duplicative work.
We have seen a positive shift of customers from reaching out to the Call Centre to the Social Care Team.
Monthly and Annual Reporting to keep track of performance and stats related to the team has been much easier to highlight areas for improvement (month2month and anually)
CSAT/NPS Survey results have increased via Khoros Care in comparison to the Call Centre.
