Mailchimp vs. Salesforce Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
Salesforce Marketing Cloud
Score 7.8 out of 10
N/A
Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.
$1,250
per month
Pricing
MailchimpSalesforce Marketing Cloud
Editions & Modules
No answers on this topic
Growth
$1,250
/month/up to 10,000 contacts billed annually
Plus
$2,500
/month/up to 10,000 contacts billed annually
Advanced
$4,000
/month/up to 10,000 contacts billed annually
Premium
$15,000
/month/up to 10,000 contacts billed annually
Offerings
Pricing Offerings
MailchimpSalesforce Marketing Cloud
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSalesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.
More Pricing Information
Community Pulse
MailchimpSalesforce Marketing Cloud
Considered Both Products
Mailchimp
Chose Mailchimp
In my opinion, it's cost-effective only and client was comfortable using this tool as they used it for years.
Chose Mailchimp
Constant Contact is antiquated and clunky. Pardot is a huge solution and tied to Salesforce so it’s not aimed at the same user audience. I think Mailchimp is generally just easier to use and costs less than the alternatives on the market currently.
Chose Mailchimp
Mailchimp was usually already in place and needed to be set up for growth. In general, I found that the lack of phone support at the lower tiers and the rigidness for opt-in rules made working with it long term not that easy.
Chose Mailchimp
As I mentioned earlier, Mailchimp is a great entry point for small businesses that are looking to target their customer and contact list with segmented email marketing. It is easy enough to use and the price is usually right for the return that is possible when used correctly. …
Chose Mailchimp
Mailchimp focuses on email and they do a good job overall compared to the competition. The platform is easy to use and makes sending emails a breeze. If you need something more robust then I would recommend Marketo as you can do anything you can imagine. However, you will need …
Chose Mailchimp
Mailchimp is what I inherited from my predecessor in the marketing department. It is more specialized into email marketing than Pardot or Marketo (though both have other benefits that make them really stick out for overall marketing automation), and is vaguely less expensive. Ye…
Chose Mailchimp
Mailchimp has a simpler, easier to use interface for those with less technical expertise.
Chose Mailchimp
Mailchimp has fast and helpful customer service as compared to these competitors. While the feature set might be more limited, the price is significantly less. I have also found the platform to be much more intuitive.
Chose Mailchimp
MailChimp is fairly simple in functionality compared to competitors. Pardot was something I used for a B2B Saas company I worked for. Drip is what I used for eCommerce. Both are preferred in my current situations. I don't think I would recommend either over MailChimp for a …
Chose Mailchimp
Mailchimp is not for large organizations with complicated campaigns and conversion labels. It's for simple companies - I wouldn't advise communications teams to use it.
Chose Mailchimp
Mailchimp can compete with and often beat other similarly priced email marketing platforms. It's great for the average user and easy to learn.
Chose Mailchimp
We selected MailChimp over these competitors for the following reasons:
  1. Price
    We're small, so pricing is very important to us.
Salesforce Marketing Cloud
Chose Salesforce Marketing Cloud
Pardot is far better, but used basic level with MailChimp. Prefer MailChimp's email design capabilities.
Chose Salesforce Marketing Cloud
My previous company was using MailChimp because we did not have the data volume needed for deep integrations. I would say that MailChimp’s interface is considerably more user friendly. Templates are better (and often used by Pardot if you view the source html code) and are less …
Chose Salesforce Marketing Cloud
Pardot out-ranks the competition in regards to the integration with Salesforce. It is hard to beat the ability to use your already-made customer profiles and contact information in your marketing campaigns. Where it is lacking is the usability. MailChimp is a much more user …
Chose Salesforce Marketing Cloud
We use Mailchimp for email campaigns that are not sales-specific, i.e., press releases. While Mailchimp is good for tracking opens, click-throughs, embedding photos, embedding videos, etc., Pardot works best when integrated both with Google Analytics as well as Salesforce. It …
Chose Salesforce Marketing Cloud
I MUCH prefer Pardot to Mailchimp and Mailjet. It feels more like a professional product and behaves as such with a more advanced feature set and customizability. For instance, I have not found a good way in either of the competing products to do branded preference center …
Chose Salesforce Marketing Cloud
Pardot offers equal or better performance when compared to other industry leaders. It's as user-friendly as Emma and Mailchimp and outpaces others like Blackbaud Luminate. The WYSIWYG (like all other email platforms) has some quirks to navigate around, but it's generally easy …
Chose Salesforce Marketing Cloud
As a user of Infusionsoft and SharpSpring, I wouldn't say that Pardot is the best. Infusionsoft is better overall. Pardot is used by one client of ours. Pardot's lack of good email builder is what puts it lower on the totem pole. It is a bit stronger with reporting and …
Chose Salesforce Marketing Cloud
While Pardot's integration with Salesforce, segmentation functionality, and automation rules are much more robust than any of its competitors, the email builder lacks even compared to free versions of marketing automation software. For us, the integration and being able to …
Chose Salesforce Marketing Cloud
Pardot is a player in that it is one of the older products on the forefront of email marketing. This is good and bad in that it has been established but bad in that it isn't as robust as some of the other products on the market. Adobe can be good but is new to the market and …
Chose Salesforce Marketing Cloud
Pardot is a good tool for medium-sized and smaller sized companies. Working with larger companies I have seen more lean towards Marketo. I have also worked with e-commerce brands that have no use for a marketing automation tool that connects to Salesforce. Starting at a company …
Chose Salesforce Marketing Cloud
I have used parts of the marketing cloud. While certain components of the marketing cloud are better (like social studio), the marketing automation and email marketing components of pardot are better and best suited for our business.
Chose Salesforce Marketing Cloud
We selected Pardot for the SalesForce CRM connector, as a SalesForce CRM company we needed that first and foremost. Overall Pardot is a good e-mail platform that offers robust customization and is meagerly intuitive. MailChimp has less flexibility, but overall is an easier …
Chose Salesforce Marketing Cloud
Not sure, Pardot was at this company before I started.
Chose Salesforce Marketing Cloud
We are switching from Pardot to ExactTarget.
Top Pros
Top Cons
Features
MailchimpSalesforce Marketing Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mailchimp
8.0
463 Ratings
3% above category average
Salesforce Marketing Cloud
6.4
137 Ratings
19% below category average
WYSIWYG email editor8.1430 Ratings3.391 Ratings
Dynamic content7.9413 Ratings5.5119 Ratings
Ability to test dynamic content8.1396 Ratings4.979 Ratings
Landing pages7.8322 Ratings5.890 Ratings
A/B testing8.2351 Ratings8.5120 Ratings
Mobile optimization8.0424 Ratings3.379 Ratings
Email deliverability reporting8.4451 Ratings8.098 Ratings
List management7.9452 Ratings9.395 Ratings
Triggered drip sequences7.8313 Ratings9.266 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Mailchimp
9.1
2 Ratings
16% above category average
Salesforce Marketing Cloud
8.6
93 Ratings
10% above category average
Lead nurturing6.22 Ratings9.285 Ratings
Lead scoring and grading10.01 Ratings8.586 Ratings
Data quality management10.01 Ratings7.686 Ratings
Automated sales alerts and tasks10.01 Ratings9.181 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Mailchimp
8.4
41 Ratings
11% above category average
Salesforce Marketing Cloud
6.9
85 Ratings
9% below category average
Calendaring8.537 Ratings6.976 Ratings
Event/webinar marketing8.430 Ratings7.073 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Mailchimp
8.6
36 Ratings
13% above category average
Salesforce Marketing Cloud
6.9
68 Ratings
9% below category average
Social sharing and campaigns8.535 Ratings6.264 Ratings
Social profile integration8.629 Ratings7.521 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mailchimp
7.6
449 Ratings
1% above category average
Salesforce Marketing Cloud
7.0
94 Ratings
7% below category average
Dashboards7.6114 Ratings7.789 Ratings
Standard reports7.9447 Ratings6.793 Ratings
Custom reports7.240 Ratings6.570 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Mailchimp
8.1
36 Ratings
7% above category average
Salesforce Marketing Cloud
7.2
93 Ratings
5% below category average
API8.130 Ratings7.065 Ratings
Role-based workflow & approvals10.01 Ratings7.062 Ratings
Customizability5.62 Ratings6.182 Ratings
Integration with Salesforce.com8.918 Ratings9.283 Ratings
Integration with Microsoft Dynamics CRM8.415 Ratings8.33 Ratings
Integration with SugarCRM8.12 Ratings5.44 Ratings
Third-party software integrations7.631 Ratings00 Ratings
Best Alternatives
MailchimpSalesforce Marketing Cloud
Small Businesses
SALESmanago
SALESmanago
Score 9.6 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.6 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailchimpSalesforce Marketing Cloud
Likelihood to Recommend
8.0
(487 ratings)
8.1
(295 ratings)
Likelihood to Renew
8.5
(51 ratings)
9.8
(111 ratings)
Usability
8.4
(376 ratings)
8.8
(34 ratings)
Availability
9.5
(6 ratings)
10.0
(11 ratings)
Performance
9.0
(7 ratings)
9.6
(9 ratings)
Support Rating
10.0
(8 ratings)
4.0
(35 ratings)
In-Person Training
-
(0 ratings)
5.0
(4 ratings)
Online Training
-
(0 ratings)
8.1
(7 ratings)
Implementation Rating
7.5
(22 ratings)
3.0
(17 ratings)
Configurability
10.0
(2 ratings)
-
(0 ratings)
Ease of integration
8.0
(4 ratings)
7.0
(2 ratings)
Product Scalability
9.5
(6 ratings)
9.8
(3 ratings)
Vendor post-sale
10.0
(2 ratings)
8.0
(2 ratings)
Vendor pre-sale
10.0
(2 ratings)
10.0
(2 ratings)
User Testimonials
MailchimpSalesforce Marketing Cloud
Likelihood to Recommend
Mailchimp
One of the major strengths of Mailchimp is email automation. It's very robust and allows highly targeted and personalized communication with subscribers. Another area where Mailchimp performs really well is in A/B testing. Mailchimp also excels in analytics and reporting. With the analytics tool, it's easy to get in depth insights into the performance of email campaigns. The generated reports help with decision making that leads to continuous improvement.
Read full review
Salesforce
Salesforce Marketing Cloud Social Studio is a very good option for publishing administration, following digital marketing campaings performance and results, social listening an monitoring your brand image in social media and other digital media. It has good features for engagement, but falls a little short for customer service. I'm surre it would work much better integrated with Salesforce as a CRM, but we use another CRM platform and it was not possible to integrate.
Read full review
Pros
Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Salesforce
  • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
  • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
  • Pardot has the ability to have multiple lead scoring models run at the same time.
Read full review
Cons
Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Read full review
Salesforce
  • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
  • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
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Likelihood to Renew
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
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Salesforce
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
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Usability
Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
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Salesforce
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
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Reliability and Availability
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Salesforce
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
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Performance
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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Salesforce
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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Support Rating
Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Salesforce
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
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In-Person Training
Mailchimp
No answers on this topic
Salesforce
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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Online Training
Mailchimp
No answers on this topic
Salesforce
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
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Implementation Rating
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Salesforce
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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Alternatives Considered
Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
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Salesforce
We had some scenarios and limitations on Oracle Data Cloud. With help of Salesforce, we were able to overcome most of those limitations. This made the work more efficient and productive as integration and providing Ad data to other parties became much more sophisticated and easy. This is helping the business in saving a lot of time and effort.
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Scalability
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Salesforce
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
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Return on Investment
Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
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Salesforce
  • The ability to create sophisticated rules to personalize messages has helped us to create sophisticated rules to personalize messages.
  • The ability to track customer journey performance at every stage helped us to track the performance of customer journeys and make improvements.
  • The ability to quickly build and deploy complex customer journeys without the need for coding allowed us to deploy customer journeys faster and with fewer resources.
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ScreenShots

Mailchimp Screenshots

Screenshot of Offers recommendations on new ways to engage with an audience based on proven automation strategies specific to the business with pre-built journeys.Screenshot of Its Creative Assistant gets to know the user's brand and then creates designs for it, helping to drive attention and traffic.Screenshot of Mailchimp helps win customers by recommending ways to get more opens, clicks, and sales.

Salesforce Marketing Cloud Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics allow you to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - See the reach and impact of your email marketing efforts in real-time with advanced reporting and analytics by device, email client, and more.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders allow you to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Define lead nurturing flows via an intuitive interface that enables easy definition of the simplest or most complex segmented and targeted campaigns.