Marq vs. Planful for Marketing

For self-publishers, Marq is the best option, in my opinion. I have recommended it to others and they have been also amazed at how beautiful their end product looks and how easy it is to export and get the printers. A win win for everyone involved in the process of creating magazines and marketing materials.

Incentivized

Easy to use, it looks cumbersome at first due to how much Planful can do, but once you start it's simple. Love using Planful for simple expense tracking against budget and campaign spend tracking and efficacy.

• User management
• Easy to create and edit templates
• Able to install an approval layer to govern use

Incentivized

• Manage campaign spend
• Provide transactional details
• Allow you to move spend around

• Automated page numbering would be amazing
• Scroll button should be darker to find it easier
• More template options

Incentivized

• Planful does not hold the budget therefore making it very difficult to compare when budgets are moved around
• Integration of data is not solid and fails
• The UI still is fiddly, example filter wont work, or when you switch screen views you need to refresh the URL again for it to work

I think if we had found Canva first we would have probably chosen it as our platform. We had already invested a lot of time and energy into developing multiple templates and branding standards in LucidPress

Incentivized

Have not used any other product

• I am able to save over $10K per issue by doing the design and layout myself.
• I am able to save at least 2-3 weeks per issue by doing the design and layout myself.
• I don't need to employ a team to compile each issue, I do it all myself.

Incentivized

• At this stage none, we are hoping less resources allocated to managing Planful