What users are saying about
2 Ratings
2 Ratings
2 Ratings
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Score 9.5 out of 100
2 Ratings
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Score 7 out of 100

Likelihood to Recommend

Movable Ink

I think Movable Ink is a great tool if a brand is very deal/promotion heavy and aims to differentiate itself from competitors. With the 3 brands I've worked with, this was very effective and also provided our creative team with extra tools to aid in differentiating campaigns.In addition with brands that have differentiated products/services by location - it is also very effective. With brands that have retail locations or different offers in different locales it is very helpful to differentiate content by location.
Anonymous | TrustRadius Reviewer

OneSpot

When you need an easy to use content creation platform OneSpot is it.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Movable Ink
8.0
OneSpot
6.7
Ideation
Movable Ink
7.0
OneSpot
6.0
Approval workflows
Movable Ink
9.0
OneSpot
8.0
Content collaboration
Movable Ink
8.0
OneSpot
6.0

Content Publishing

Movable Ink
9.3
OneSpot
7.0
Content hub
Movable Ink
10.0
OneSpot
7.0
Content distribution
Movable Ink
9.0
OneSpot
7.0
Content automation
Movable Ink
9.0
OneSpot
7.0
Forms / Gated content
Movable Ink
OneSpot
7.0
Embedded CTAs
Movable Ink
OneSpot
7.0
Content promotion
Movable Ink
OneSpot
7.0

Content Reporting & Analytics

Movable Ink
9.0
OneSpot
6.8
Audience profiling and targeting
Movable Ink
10.0
OneSpot
6.0
Closed-loop tracking and reporting
Movable Ink
9.0
OneSpot
7.0
Content performance analytics
Movable Ink
9.0
OneSpot
8.0
Campaign optimization dashboard
Movable Ink
8.0
OneSpot
7.0
Competitive analytics
Movable Ink
OneSpot
6.0

Pros

Movable Ink

  • Clean and easy to use, user interface and short ramp up time required to implement within email service providers
  • Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
  • The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.
Anonymous | TrustRadius Reviewer

OneSpot

  • Dynamic Content
  • Landing Pages
  • MAT Intergration
Anonymous | TrustRadius Reviewer

Cons

Movable Ink

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Anonymous | TrustRadius Reviewer

OneSpot

No answers on this topic

Alternatives Considered

Movable Ink

Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support
Anonymous | TrustRadius Reviewer

OneSpot

No answers on this topic

Return on Investment

Movable Ink

  • Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
  • Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.
Anonymous | TrustRadius Reviewer

OneSpot

  • The company is still growing so be prepared to go through the ups and downs of a small company
  • They are a fast moving company so be prepared to have a product that is at the fore front of the industry
Anonymous | TrustRadius Reviewer

Pricing Details

Movable Ink

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

OneSpot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

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