Movable Type vs. Optimizely One

Is your business an enterprise level business that has more than a half dozen different content types? If so, then you might want to use a dedicated CMS rather than Movable Type. Movable Type is best used on small / medium sized businesses and is not the best solution for a full-fledged CMS. If you're using your content for something other than just displaying a website, then it's probably not for you. Movable Type works great for news/blogging sites. In fact, Daring Fireball, one of the most popular Apple-centric blogs is using Movable Type as its publishing platform.

It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.

Incentivized

• Easy to use straight out of the box, very user friendly with an intuitive interface.
• Great for team use where there are multiple editors and writers fixing and editing each other's works. It's easy to track who last made the latest edits.
• Stellar support team and system. I've found that Moveable Type's support system is generally more responsive and helpful than WordPress.

Incentivized

• Provides quicker release cycle for the way the product cards should be displayed.
• Provides feedback for new product introduction and how it'll be perceived.
• Allows rapid blackout from user experience changes that alters traffic flow.

Incentivized

• Especially on the older versions, the limited number of well-developed third-party plugins is problematic for efficiently developing a well-functioning website.
• Versions of movable type which didn't allow pages to be constructed were difficult to create continuity in design and easily editable pages for our editors.
• The installation process could be simplified to make it easier for those new to a CMS to install.

• Can use better interface for managing test, including scheduling and notification.
• Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
• Notification on various aspects can be made more powerful and granular if such a need arise.

Incentivized

I think there are still improvements to be made. I haven't tapped in to the full functionality of the CMS yet but the rating I give it now is only based on what I've been able to use it for

Movable Type can be compared to WordPress. It's easy to use, and I would say Movable Type is actually more user-friendly.

There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.

Incentivized

• Provided a blogging platform when we needed one.
• Helped us compare other blogging platforms as a baseline for what minimums we require and what we don't want.
• Users often refused to use Movable Type and would go around our official system in order to use my more friendly software.

• Almost immediate payoff in terms of the benefit.
• Easy to justify the TTM benefits to upper management.
• Still somewhat hard to justify ROI, though this is not my expertise.

Incentivized