Nielsen Digital Ads Ratings vs. Symaps

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Nielsen Digital Ads Ratings
Score 8.0 out of 10
N/A
Nielsen offers Digital Ads Ratings, an online display ad-oriented market intelligence product similar to the popular Nielsen Ratings for television.N/A
Symaps
Score 0.0 out of 10
N/A
Location intelligence platform for site selection, location planning and expansion strategy. Symaps' location intelligence models combine various types of location data to: - explore and get detailed information for any location on the map (demographics, footfall, competititors,...) - analyze catchment areas - find and score best spots according to a set of personalized KPIs - correlate stores' performance with location profile - optimize network's coverage -…N/A
Pricing
Nielsen Digital Ads RatingsSymaps
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Nielsen Digital Ads RatingsSymaps
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Best Alternatives
Nielsen Digital Ads RatingsSymaps
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
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Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
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User Ratings
Nielsen Digital Ads RatingsSymaps
Likelihood to Recommend
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Nielsen Digital Ads RatingsSymaps
Likelihood to Recommend
Nielsen
I would definitely use Nielsen Digital Ads Ratings on all digital campaigns. This can work equally well for static digital campaigns as well as video digital campaigns. It helps digital buyers and planners with analysis at the end of campaigns and gives them results based on campaign criteria. It allows them to plan scenarios for future campaigns. It wouldn’t work so well on non-digital campaigns, but hopefully, in the future, it will allow for complete all channel analysis and data capture.
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Symaps
No answers on this topic
Pros
Nielsen
  • Accurate data set
  • Robust results
  • Large-scale data
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Symaps
No answers on this topic
Cons
Nielsen
  • Better integration
  • Cross media report
  • After sales support
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Symaps
No answers on this topic
Return on Investment
Nielsen
  • Positive ROI on most digital campaigns
  • Reduces the manual work
  • Allows for more time planning
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Symaps
No answers on this topic
ScreenShots

Symaps Screenshots

Screenshot of Geomarketing data to compare locations - Symaps Location Intelligence PlatformScreenshot of Add layers of data on the map - Symaps Location Intelligence PlatformScreenshot of Location scoring - Symaps Location Intelligence PlatformScreenshot of Territory coverage - Symaps Location Intelligence Platform