Nielsen Scarborough vs. YouGov Research
Nielsen Scarborough vs. YouGov Research
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Nielsen Scarborough | N/A | Nielsen Scarborough’s consumer insights provide detailed information to help understand today’s evolving consumers, regardless of their market or industry. It captures local and national consumer insights across 2,000+ categories including leisure activities, shopping behaviors, purchasing patterns and media consumption. Conducting 330,000+ surveys a year throughout the U.S., Nielsen Scarborough helps advertisers and media companies to meet the needs of their customers and uncover new strategic… | N/A | |
 YouGov Research | N/A | YouGov is a global provider of analysis and data generated by over 17 million registered panelists in more than 59 markets. Their market research includes Multilevel Regression with Poststratification (MRP) for predictions at a granular level. They maximise the value of their data through the application analytics technology and research expertise in order to deliver systematic research and marketing platform which can be used to plan, manage and refine all types of campaigns. | $100 one-time fee |
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| Editions & Modules | No answers on this topic |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Nielsen Scarborough | YouGov Research | |
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| Small Businesses |  Qualtrics Score 7.6 out of 10 | Qualtrics Score 7.6 out of 10 |
| Medium-sized Companies |  QuestionPro Score 9.6 out of 10 | QuestionPro Score 9.6 out of 10 |
| Enterprises | QuestionPro Score 9.6 out of 10 | QuestionPro Score 9.6 out of 10 |
| All Alternatives | View all alternatives | View all alternatives |
| Nielsen Scarborough | YouGov Research | |
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| ScreenShots |