Prism, by Prism Skylabs (discontinued) vs. SAS 360 Plan

I really like to use Prism, compared to other software, for data analysis. It allows a quick "plug and play" of the data and is very tolerant of many data formats. I typically resort to other software only when I need a more specific statistical analysis, or if I need a graphically cleaner visualization.

Incentivized

• Data manipulations
• Data visualization
• Ease of use

Incentivized

• Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
• Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
• Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

Incentivized

• Need a stronger interface with R
• Advanced analysis is difficult to use
• Graphically clumsy

Incentivized

• It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
• Missing feature: Hubspot CRM integration.

Incentivized

Excel would be the next best thing to use. It is free for the academic lab to use though the quality of the figure is lacking and not standardized. Excel also lacks easy to use built-in formulas for data manipulation and can be tedious to replicate the same data Prism can do with a single click.

Incentivized

• Excellent figures for publications

Incentivized