BrandMaker

BrandMaker

About TrustRadius Scoring
Score 8.6 out of 100
BrandMaker

Overview

Recent Reviews

Allocadia is our Media Solution

10 out of 10
August 09, 2016
Allocadia is currently only being used within Media and only has plans to stay that way. We needed a solution that helps us put planning, …
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Budgeting made easy!

10 out of 10
October 05, 2015
Allocadia is a great tool to quickly understand where you are from a budgeting perspective. Additionally it helps us understand real-time …
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Happy with Allocadia

8 out of 10
August 11, 2014
Our company is using Allocadia for budgeting purposes. Being that we have so many different regions and budgets that we deal with, we use …
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Allocadia has it all!

8 out of 10
June 12, 2014
Allocadia is being used to track marketing budgets in our online strategy department. It consolidates budget information that was formerly …
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Excel nightmare no more.

9 out of 10
February 25, 2014
Allocadia is currently being used globally by our field marketing department to manage our budget, track spending, and facilitate the …
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Video Reviews

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Pricing

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What is BrandMaker?

BrandMaker, a German company, offers their enterprise marketing resource management platform. It offers broad MRM capabilities and is used by over 1,000 customers worldwide.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is Bynder?

Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and web…

What is MARMIND?

MARMIND is a Marketing Resource Management platform that enables marketers worldwide to optimize resources and maximize results. Presented as a marketing cockpit to create seamless workflows for planning, budgeting, and result analysis across point solutions, departments, and locations, MARMIND…

Features Scorecard

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Product Details

What is BrandMaker?

BrandMaker is an enterprise marketing resource management software, designed to help optimize martech investments to increase campaign efficiency, and visibility, and streamline planning processes. BrandMaker Marketing & Campaign Planning delivers control and visibility to marketing teams and agencies across all data, reporting, and analysis for a single source-of-truth.

Additional products include:
  • BrandMaker Finance and Budget Management enables data-driven budget decisions, enabling users to plan, manage, and optimize budgets with agility via real-time reporting and control to maximize campaign performance.
  • BrandMaker Work & Resource Management provides global marketers with an agile, central platform to manage, automate, control and optimize workflows, and the entire workload of their teams.
  • BrandMaker Digital Marketing Asset Management centrally manages content in any format, for any device, and for any purpose, to support marketing campaigns. Content is stored, managed, distributed, and monitored.
  • BrandMaker Brand Management provides rules-based automation and visibility to control how a brand is used, ensuring that content is up-to-date, within brand guidelines, compliant with local regulations, and ready to be personalized.


Ultimately, BrandMaker aims to help accelerate campaign production processes to decrease go-to-market times, while reducing expensive project cancellations and agency iterations. Users can optimize marketing ops at scale with automated best-practices for consistency and repeated use, freeing up time for strategic initiatives, as well as create and deploy agile marketing plans that can quickly be modified globally or locally to meet changing needs. And BrandMaker helps to streamline marketing and campaign planning across multiple internal and external stakeholders with rule- and role-based access to ensure consistency and compliance.

BrandMaker Videos

BrandMaker in 5 Minutes
BrandMaker Marketing & Campaign Planning
BrandMaker Brand Management
BrandMaker Digital Asset Management
BrandMaker Work & Resource Management

BrandMaker Competitors

BrandMaker Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is BrandMaker?

BrandMaker, a German company, offers their enterprise marketing resource management platform. It offers broad MRM capabilities and is used by over 1,000 customers worldwide.

Who uses BrandMaker?

The most common users of BrandMaker are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.

Reviews and Ratings

 (32)

Ratings

Reviews

(1-12 of 12)
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Ryan Bearden | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
If you are a large marketing organization (Enterprise level), this tool is perfect. As long as you can get buy in for the proper integrations, it will make tracking program success much easier, allowing for real-time reporting on the fly.

If you are a smaller, more scrappy marketing organization, it can feel cumbersome at first, but it may also help your teams adopt best-practice project structures. To truly gain the benefits of the system, you must be running targeted lead generation campaigns with tangible goals and outcomes. Otherwise, you likely won't get the value from the tool.
Nick Miller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Allocadia is well suited to help teams within a larger department track and manage their budgets, while giving finance and other managers visibility into how budgets are being spent and allocated. It is also easy to customize reports and export them to present to decision makers if needed. At this point in time other business units in my company have not adopted Allocadia.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Anyone who is planning media and needs all of their reporting in one place, this is the software to do that. Out of every software we looked at, this made the most since planning wise. But it also incorporated just about everything you need to do every part of buying down to the actuals and leads.
Joshua Jamieson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
If you're looking to improve your company's ability to track marketing ROI, or begin tracking marketing ROI, then look no further. If your organization is not ready to begin tracking ROMI, Allocadia still provides an excellent unified budgeting and planning platform; their "Customer Success Team" will continually work with your organization to help you improve.
Brian Brownrigg | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
In my opinion, no software exists that is perfect for 100% of organizations. However, Allocadia is industry neutral and works for 2 marketers or 2000 marketers...it's very scalable in terms of functionality and infrastructure.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!
Score 8 out of 10
Vetted Review
Verified User
Review Source
It is certainly well-suited to an organization with several dozen (or more) marketing campaigns, spread across several channels such as PPC, display marketing and social media. We found it best to work with a single account manager at Allocadia, since there was little information lost and requests could be handled quickly and efficiently.
February 25, 2014

Excel nightmare no more.

Score 9 out of 10
Vetted Review
Verified User
Review Source
We have found great success in using the tool for our approval process. Coding everything in a one-off process was cumbersome and invoices would often not get paid on time. Now, we have streamlined everything on a weekly basis.