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Great Tool - Helps Teams Adopt Best Practices
August 24, 2017

Great Tool - Helps Teams Adopt Best Practices

Ryan Bearden | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Hive9 (legacy)

Overall Satisfaction with BrandMaker

We use Hive9 in our marketing department to track our program spend and efficacy of those programs from a lead generation perspective. It gives us the opportunity to glance at how our lead generation programs are tracking to spend and to goals. We currently use the tool in the marketing department, but we are bringing on our finance teams to use it in order to pull spend reports.
  • The integration with SalesForce is great and allows for data to be more easily pulled and viewed through the Hive9 system. It seamlessly combines spend data with program data so identifying and analyzing better-performing programs is easy.
  • The reporting options in Hive9 are very robust and valuable for both marketing teams as well as finance and executive sponsors/stakeholders. The reporting was built from Sirius Decision's demand generation waterfall so it incorporates best practices for lead tracking and reporting.
  • The fact that Hive9 integrates with sales and marketing automation systems as well as prominent accounting systems makes it an extremely valuable tool to bring in key data points to tell the story of marketing efficacy.
  • The hierarchy of programs/initiatives can be pretty clunky and cumbersome. While it probably works great for larger size, enterprise organizations, it does not always jive with mid size to smaller companies - it can feel very constrained.
  • There is currently no way to create a "flat" organizational structure of users. This can be very limiting for smaller-sized marketing organizations. Although I believe they are addressing this very soon.
  • While we are continuing to work through some integration issues to ensure tracking accurate data, the tool has already helped our team to learn to better focus on budget management.
My company had selected Hive9 prior to me joining the company.
If you are a large marketing organization (Enterprise level), this tool is perfect. As long as you can get buy in for the proper integrations, it will make tracking program success much easier, allowing for real-time reporting on the fly.

If you are a smaller, more scrappy marketing organization, it can feel cumbersome at first, but it may also help your teams adopt best-practice project structures. To truly gain the benefits of the system, you must be running targeted lead generation campaigns with tangible goals and outcomes. Otherwise, you likely won't get the value from the tool.