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Google Business Profile

Google Business Profile
Formerly Google My Business

Overview

What is Google Business Profile?

Google Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to…

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Recent Reviews

Satisfied User

10 out of 10
May 03, 2022
Incentivized
We use Google Business profile to update people with our hours, and make sure all our locations are well posted. We also solicit many …
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Get noticed online

10 out of 10
July 13, 2021
Incentivized
We use Google My Business to show up online when people search about us. Because our brand name is also a term that people are searching …
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Google My Business

9 out of 10
June 08, 2021
Incentivized
Google my business is being used in order to give us a listing online for people searching for our business. It is especially important …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is Google Business Profile?

Google Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Google Business View Product Demo - WalkThru360 Chicago

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Product Details

What is Google Business Profile?

Google Business Profile Video

Local marketing software provides location-based digital marketing solutions to help users interact with their local audience and potential online customers. Google Business Profile is one of the local marketing tools mentioned in this video which goes over some of the best local marketing tools out there.

Google Business Profile Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews and Ratings

(85)

Attribute Ratings

Reviews

(1-13 of 13)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We have used Google My Business because it is one of the most favorable digital marketing tools in terms of business and social strategy, to sponsor the profile and web page of any company in the Google search engine. We also find it very conducive to provide key information that we use to enhance the profile of the business through interaction with users.

Google My Business is a very easy to use tool to make present on the internet the template of any business. Its simple management encourages the use of the application as a method of digital strategy to redirect or focus our attention to the tastes and needs of users. However, it often presents errors and rejections in the update or inclusion of data that can prove to be a frustrating obstacle.

Like Google, Google My Business provides customer service, but unfortunately when problems arise in the application and a report is made, the solutions offered are automatic responses from the system that do not solve the problems, and do not show any intention to address and investigate particular cases.
  • Because it is a tool implemented by Google, you get the great benefit of appearing in the Google search engine, Google Maps and Google+, all favoring the inclusion of the business in one of the most popular websites in the internet world, with the advantage of accessing from any device.
  • Google My Business has a review system in which other users can rate any business, which is previously registered on its platform, in a descriptive review through a star rating system.
  • The Google My Business API allows the business owner to keep up to date with reviews about their business, and to interact with customers within the platform.
  • To register on the Google My Business platform, a series of steps must be followed, including the verification of the data provided by the business, which generates credibility and trust to users who visit the profile.
  • It is a social network or free tool provided by Google in order to help all companies and businesses to include and manage their figure on the web to extend their customer reach.
  • It offers the user to include information about their business, allowing to write reviews about the company, photos related to the business premises, working hours, location and contact details.
  • Google My Business offers the user business owner access to statistics of visits, search locations and clicks to the profile, to improve search engine optimization (SEO).
  • You can choose to customize each business profile even if you do not have a website.
  • Although the objective of Google My Business is to promote the profile of the business to achieve greater reach of users, the reality is that it is not easy to place the company on the first page of the search engine, which has the highest number of visits.
  • The publications are not easy to perform, eventually the server throws many errors when trying to include an image or video with rejection messages due to the policies; but later the exact same procedure is performed and the update is granted.
  • While updates are a pro for the improvement of any application, Google My Business has the disadvantage of presenting errors that cause problems to business profiles that cannot be solved with customer service.
The great advantage of Google My Business is that any business that complies with the privacy and authentication policy requirements can access all the functionality tools that help promote the business website through the referral system, exchange of opinions with other users and search engine optimization (SEO).
Ramakant Rout | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google My Business helps Tracktalents to grow into the International Market and yes it is helpful for SEO and an integral part of a Digital Marketing campaign. Google My Business helps us to improve the user search and user interaction. Google My Business used by the Tracktalents Digital Marketing team.
  • Setup Google Map directly
  • Google My Business help you for direct search
  • Google My Business provides you international Business listing
  • Helps you to grow SEO
  • Google My business a next big Digital Marketing Asset
  • Google My Business Verify about the reviews posted by the users.
  • Automated reply to the customer over Google My Business
Google My Business helps you with digital marketing assets along with direct communication with customers. Here are some good points to know why it's worthy:
  • Accurate Map Location
  • Collecting Reviews
  • Direct call from the customers
  • Helpful for SEO
  • Digital Marketing Asset
  • Direct Website Promotion
  • Adding a lot more information about your business
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google My Business is used across the board at OVS Group. It addresses and ultimately solves the issue of ineffective communication with customers, making it a faster process to communicate with our audiences, as well as potential employees, etc. Additionally, Google My Business gives an easy to read, insight report. This report shows web traffic, interests in our site, listing, and even who has messages us or is wanting more information.
  • excellent web builder, easy to use
  • reaches target audience at a fair price and gives tips along the way
  • inexpensive domain and workspace costs
  • generates a report that is easy to read
  • would be much easier to communicate with clients if edits made to my listing showed up instantaneously, instead of 2-3 days to be verified
Google My Business is well suited in situations where buyer needs to communicate directly with seller, or needs to find more information about their business with questions on a surface level, etc. Google My Business is less appropriate in situations where private information is being given, or anything in that area is involved.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are an advertising agency that creates and optimizes Google My Business accounts for our clients so they can improve their organic search rankings in the SERP. We provide GMB free of charge as an upsell to our clients that have Google Ads campaigns managed by our team. Having a verified GMB account improves not only organic, but our paid advertising efforts, especially with Google Paid Search and Search Retargeting (in addition to Google Shopping ads). Reviews are absolutely critical this day for business and GMB allows us to monitor and encourage positive reviews for our clients to improve their reputation.
  • Very detailed category listings that improve organic search ranking.
  • Excellent channel for customer reviews and reputation management.
  • Verified by Google provides credibility to a business, especially in maps listings.
  • Sometimes it's difficult to verify a business if they are an online business and have no brick and mortar location.
  • I wish there was more control of how the reviews are sorted and a faster ability to dispute completely spammy reviews.
  • It would be helpful to have more captions in the photos, especially for restaurants because people post food photos without any descriptions and it's difficult to figure out what certain photos represent at times.
Every business needs to have a properly set up and optimized Google My Business account in this day and age. If not, that business is not relevant. In fact, GMB has so much credibility that it can be a huge turnoff if some businesses don't have an account and can be bad for their perception. It's appropriate for every business, no matter if it's an online business or a brick-and-mortar. The basic tools are free and GMB provides businesses with so much more leverage to be indexed and found in local search queries.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have helped an individual business owner to set up a Google My Business account to present their services on the internet. It provides a good platform to share the details of the services being offered, open hours, and the location of different branches with potential customers. Since it has integrations with different services from Google, it has helped in sharing information through different channels offered by Google like search, maps, and other services. It has helped the business in growing and improving, as customers are able to provide their feedback. This has helped the business managers to focus on areas of improvement for better customer experience.

Since there are multiple branches for the business across the city in different neighborhoods, we are able to share information for different offers of the day and discounts for each location separately on a single platform.
  • Easy to share all the necessary details on a single platform
  • Good SEO capabilities
  • Very easy to configure
  • Free to start with
  • Photos can be uploaded by business owners and customers (for feedback)
  • Good feedback mechanism
  • Detailed analytics
  • Average customer support
  • Sometimes the verification process takes a lot of time
  • Policies for the posts are quite strict and sometimes posts we have shared get rejected with no reason mentioned from Google
It is well suited for any business. It provides you with a platform to create an online presence for your business, and you can share important updates and information with the customers. Basic services are free to use; hence, it is one of the best tools to make your business get noticed.
May 19, 2021

You need this!

Ben Caplan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are utilizing Google My Business to promote our local branches across the Google search platforms. We have implemented a new service that verifies us as a legitimate business and displays our certification to the public. Since being verified we have seen an increase in lead generation.

Additionally, we utilize the reviews and photos section to promote our work and customer feedback. These provide a good opportunity for prospective customers to see both our work, and the reviews of previous customers.
  • Customer feedback
  • Lead generation
  • Public updates (posts)
  • Restricting areas to work/promote
  • Limiting certain types of traffic
Google My Business is well suited for anyone and everyone who runs or manages a business. This is a tool you must use, period. If you're not actively taking advantage of the features and benefits of this, you're missing out.

I can't personally think of a situation [in which] this tool wouldn't be helpful. E-commerce and digital stores can still take advantage of their features to promote their businesses. They won't see some of the same effects due to not having a physical location, but it will still boost credibility and back links.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Google My Business to boost our SEO efforts. We use GMB for our company and share updates, photos, operating hours, our location, and other information with potential customers. We also recommend GMB for others, and we always suggest that your marketing and SEO clients use this great free tool.
  • SEO
  • Providing quick information to customers
  • Reputation strengthening
  • Operating hours could be easier to change
  • Only-online businesses can't really use GMB without a location
  • Having to verify your location with a code sent via mail isn't the most convenient
Google My Business is especially great for local businesses that are targeting consumers (B2C), as it allows the public to search for the service they need (like a "plumber near me" or "air conditioning expert in my town") and get the best or most-SEO friendly companies returned to [the] right on top of their Google search.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google My Business is a must-have for any business that wants to drive local traffic. It is quite literally one of the only tools out there to ensure that your business appears in Google searches accurately. It affords business owners the flexibility to see reviews and provide business information in one centralized spot.
  • Analytics
  • Ease of use
  • Local traffic
  • Company engagement
  • Setup time
  • Verification time
  • Account closure
Even if you run an online store and do not have a physical presence, there is a benefit to having a Google My Business account. Google ranks based upon trust, and by completing this process, you are increasing that trust. For brick and mortar companies, this is simply a must-have for any business that wants to drive meaningful traffic.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Google My Business is used by our business to provide details about our business (location, phone number, website, hours, services, etc.) to an online audience. We have one Google My Business account for our organization and have a business listing for each of our 14 locations. It provides a quick snapshot of our information to customers and potential customers who are researching online.
  • Fairly easy set up
  • Provides quick details to customers about our business
  • Simple to make changes and updates to business locations
  • Customer service is difficult to navigate & the technical support documents are of little help
  • The verification process is difficult when trying to set up individual locations from a corporate office (aka - you are not at the location that you are setting up to receive the verification phone call)
Google My Business is a must for any business [that] wants to show up in Google searches. As stated above, it provides a snapshot of the business information to customers who are searching online. The business owner can quickly and easily make changes to the profile if, for instance, business hours change. It's a free resource, so it would be silly to not set up an account.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google My Business is a vital tool for the health of our business when it comes to being found in local searches. I also implement this tool for several clients as well through our digital marketing agency.
  • Local address listings and business information
  • The ability to post pertinent updates and link back to the website
  • Adding services or products allows for visibility, even if someone doesn’t have a website of their own
  • The analytics tools are very helpful to monitor performance and visibility trends
  • Streamlined analytics and better historical analytics
  • A more robust search query analysis
  • Easier verification process
If you are a local business, you need to claim your Google my business listing. It’s free, easy to set up, and easy to manage. If you have Google reviews coming in, the platform makes it very easy to respond and help with reputation management.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
This is a 10/10 product for me. Google My Business is so vastly spread that it really helps users to update locations and make sure that the information about the business is correct. If users own multiple brands or products, they can easily sort them out and later on categorize them.
  • Add website links
  • Add locations
  • Shows insights related to customer activity
  • Constant updates
  • Lack of support
  • Verification issues like delayed verification codes
Well suited for small businesses which work from multiple locations. It also provides all the insights from customer activities. You can easily see the number of hits that your listed business is getting. Easy to set up and inexpensive. You set almost anything like websites, photos, timings, etc. Overall an amazing experience.
Danilo Roberto Zerón | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Google My Business is a go-to, completely free resource that any organization should be utilizing in order to 1) improve their customer experience, 2) stimulate organic ranking, website credibility, and brand authority, and 3) offer direct insights via the organic digital media platform of GMB to potential customers online, across a wide variety of traffic sources.
  • Improve Customer & User Experience Online
  • Stimulate Google Local Listings Ranking
  • Increased Quality Score & Google Organic Search Ranking
  • Offer Direct Business Insights To Customers
  • Google My Business should continue to verify the identities of account owners & offline validity of the business pages being created, to prevent potentially fraudulent activity from occurring.
  • Google My Business could offer direct phone support rather than simply the chat feature plus open forums via the Google Support database.
  • Google My Business could also improve its native integration with the data visualization & reporting tool, Google Data Studio, in order to retrieve & relay an increased number of data types and data points sourced directly from GMB to be made viewable in GDS reports.
Google My Business is best-suited for literally any business or organization that exists in the 21st century & beyond. This is a completely free tool that can transform the visibility & general credibility, functionality, and integrity of your Internet presence, to secure your brand's legitimacy on the back-end of a growing number of digital media platforms.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Google My Business is used by our organization to keep our widest public audience (those who simply search for us through Google) up to date with the most pertinent details such as openings, closings, and changes in hours. This program addresses the problems of efficiently answering the broadest questions any potential visitor/customer could have and does so without the need of an email/phone call to one of our guest service representatives.
  • Easy to Use
  • Simple to Set Up
  • Provides Great Insight from Customers
  • Clunky Design
  • Accessibility can be Troublesome
  • Problems with Temporary Hours
Google My Business is well suited for companies and organizations that ultimately have a physical presence. As broad as that sounds, it's true that with Google being the leading search engine, potential customers rely on the program's internal details on hours and reviews to make their decisions on when/if to come to your business. If hours and details are wrong, you are ultimately presenting your organization as disjointed and will paint your business in a bad light even if everything else is spot on. Thus, having a properly set up Google My Business is a necessity in the modern age despite its technical limitations behind the scenes.
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