What users are saying about
15 Ratings
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Top Rated
326 Ratings
15 Ratings
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Score 8.4 out of 100

Sprout Social

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Top Rated
326 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Likelihood to Recommend

Iconosquare

Brands that are looking for in-depth Instagram analytics would benefits from Iconosquare. The platform monitors and tracks a multitude of metrics that can help inform marketing and social strategies. Iconosquare is also a great platform for those looking to better manage their Instagram—features such as scheduling posts, getting a preview of feeds, importing pictures in bulk, and so on, can all help visually inform your brand's account.
Anonymous | TrustRadius Reviewer

Sprout Social

Sprout is great for marketing departments looking to watch their brand and promote their blog. It's especially good for single person posting. I don't see it working well for larger teams and collaborating real time as there isn't a great way to see who is tackling what. You can assign tasks or grab them but it would be great to see who is clicking what or a chat feature perhaps?The dashboard could also use some help to show more about the brand, perhaps specific keywords we watch. Or trends across social platforms that we might care about.
Todd Terwillegar, Content Marketing Certified | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Iconosquare
Sprout Social
7.7
Boolean keyword searches
Iconosquare
Sprout Social
8.1
Filtering out noise/spam
Iconosquare
Sprout Social
7.0
Sentiment analysis
Iconosquare
Sprout Social
7.3
Broad channel coverage
Iconosquare
Sprout Social
8.4

Publishing

Iconosquare
Sprout Social
7.8
Content planning and scheduling
Iconosquare
Sprout Social
7.9
Audience targeting
Iconosquare
Sprout Social
7.8
Content optimization
Iconosquare
Sprout Social
7.7
Workflow management
Iconosquare
Sprout Social
7.9

Engagement

Iconosquare
Sprout Social
7.8
Automated routing and prioritization
Iconosquare
Sprout Social
8.0
Customer interaction histories
Iconosquare
Sprout Social
7.9
Bulk actions
Iconosquare
Sprout Social
7.5

Marketing

Iconosquare
Sprout Social
7.3
Lead generation
Iconosquare
Sprout Social
7.3
Content marketing
Iconosquare
Sprout Social
8.6
Paid media management
Iconosquare
Sprout Social
6.2
Campaigns and promotions
Iconosquare
Sprout Social
7.2

Channel coverage/integration

Iconosquare
Sprout Social
7.9
Twitter
Iconosquare
Sprout Social
9.1
Facebook
Iconosquare
Sprout Social
8.5
LinkedIn
Iconosquare
Sprout Social
7.8
Google+
Iconosquare
Sprout Social
5.7
Instagram
Iconosquare
Sprout Social
8.0
Pinterest
Iconosquare
Sprout Social
8.3
YouTube
Iconosquare
Sprout Social
8.0

Reporting/analytics

Iconosquare
Sprout Social
8.0
Campaign success analytics
Iconosquare
Sprout Social
8.2
Real-time tracking
Iconosquare
Sprout Social
8.5
Competitor analysis
Iconosquare
Sprout Social
7.4

Account management

Iconosquare
Sprout Social
8.1
Role-based user permissions & privileges
Iconosquare
Sprout Social
8.6
Mobile access
Iconosquare
Sprout Social
7.6

Pros

Iconosquare

  • Provides in-depth analytics on engagement.
  • Provides in-depth analytics on consistencies among your follower base.
  • Provides insight into ways to grow your followership and refine your content.
Jared DeLong | TrustRadius Reviewer

Sprout Social

  • Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
  • Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
  • Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.
Jenna Carpentier | TrustRadius Reviewer

Cons

Iconosquare

  • Manipulating data can be difficult.
  • Paid and organic posts couldn't be separated.
  • Tracking story posts you wanted to group is messy.
Anonymous | TrustRadius Reviewer

Sprout Social

  • This is not a great platform for teams. Their basic $99 plan includes a single user, and charges quite a bit to add more.
  • This is not a great platform for agencies that have more than 5 accounts or less than 100 without paying a hefty price tag. Their deluxe plan is $149 for only 10 accounts. My team has access to more than 30 pages, and we'd have to disconnect a profile, then connect a new one, wait for it to load, and then produce a new report for our clients. It was too cumbersome to be effective.
  • Value overall. Other competitors are offering more users and the same amount of pages for less money.
  • Technical support. Our team spent about $2,500 with this company across 2 years - we published our final reports, made a single request for support with 3 different team members, and it was denied four times.
page V | TrustRadius Reviewer

Likelihood to Renew

Iconosquare

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 6.2
Based on 61 answers
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Jennifer Wagner | TrustRadius Reviewer

Usability

Iconosquare

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 5.5
Based on 18 answers
Sprout Social is extremely easy to use and would only require minimal training for a new user. They have many features and functionalities that I absolutely love. I can't speak highly enough of their mobile app! As I've mentioned, this app has been a life saver when I've been traveling and have been unable to access a desktop
Olivia Ann Hurst | TrustRadius Reviewer

Reliability and Availability

Iconosquare

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado | TrustRadius Reviewer

Support Rating

Iconosquare

Iconosquare 9.3
Based on 3 answers
We never had a problem with customer support, nor really needed it. The UX of the site was easy to follow and simple to use.
Anonymous | TrustRadius Reviewer

Sprout Social

Sprout Social 3.0
Based on 13 answers
The folks at Sprout are great. Answering the simplest questions right via Twitter or Facebook, the more complex issues i've had they respond back via email within a couple hours if not sooner. Extremely impressed with their customer support, they really know their product and aren't just trying to get you to upgrade to a higher tier
Lisa Kribs-LaPierre | TrustRadius Reviewer

Online Training

Iconosquare

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.3
Based on 3 answers
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Ryan Montano | TrustRadius Reviewer

Implementation Rating

Iconosquare

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 8.9
Based on 10 answers
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Valentin Vesa | TrustRadius Reviewer

Alternatives Considered

Iconosquare

We focus primarily on Instagram with our social media strategy, so Iconosquare delivers the best experience by far for that platform
Anonymous | TrustRadius Reviewer

Sprout Social

Sprout social is a bit more advanced than Hootsuite in my experience, but it does not stack up to other social media monitoring or analytics tools that I've used as far as functionality. Having said that, it is a significantly less expensive tool than others such as Cision or Crimson Hexagon.
Jimmy Mack | TrustRadius Reviewer

Return on Investment

Iconosquare

  • It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
  • The graphs are easy for us to send to clients as they are not very complex or complicated to read
  • There have been no issues or errors with retrieving data with a quick turnaround.
Kelcey Zacarese | TrustRadius Reviewer

Sprout Social

  • Sprout Social has positively impacted our interactions with guests and potential travelers looking for information because we can answer their questions in a timely manner.
  • Sprout Social has positively impacted the way we are able to schedule campaigns and track their process.
  • There is no direct data to indicate an ROI. We can measure link clicks but we cannot translate that into bookings as of yet.
Stephanie MacMillan | TrustRadius Reviewer

Screenshots

Pricing Details

Iconosquare

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Iconosquare
8.6
Sprout Social
7.8

Likelihood to Renew

Iconosquare
Sprout Social
6.2

Usability

Iconosquare
Sprout Social
5.5

Reliability and Availability

Iconosquare
Sprout Social
7.7

Performance

Iconosquare
Sprout Social
8.0

Support Rating

Iconosquare
9.3
Sprout Social
3.0

Online Training

Iconosquare
Sprout Social
7.3

Implementation Rating

Iconosquare
Sprout Social
8.9

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