What users are saying about
12 Ratings
Top Rated
283 Ratings
12 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101
Top Rated
283 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Likelihood to Recommend

Iconosquare

This tool is well suited for those who are either small or medium businesses and are looking for basic analytics and reporting metrics to share with their clients and or team members to present. Many of the graphs are easy to read and shareable either in downloadable form or PDF
Kelcey Zacarese profile photo

Sprout Social

SproutSocial is definitely more suited for those who have to manage many different pages. For our organization, we have 10 different clients so we have a lot to manage. SproutSocial makes it easy to post content for each client and make sure that everyone is covered. If there aren't a lot of pages necessary, then it wouldn't be that hard to just post the content organically versus through an outlet. Analytics on this website are easy to read so it makes it easy to give out to clients if necessary
Mckenzie Masters profile photo

Feature Rating Comparison

Listening/monitoring

Iconosquare
Sprout Social
6.8
Boolean keyword searches
Iconosquare
Sprout Social
7.7
Filtering out noise/spam
Iconosquare
Sprout Social
7.3
Sentiment analysis
Iconosquare
Sprout Social
5.5
Broad channel coverage
Iconosquare
Sprout Social
6.9

Publishing

Iconosquare
Sprout Social
8.2
Content planning and scheduling
Iconosquare
Sprout Social
8.2
Audience targeting
Iconosquare
Sprout Social
8.2
Content optimization
Iconosquare
Sprout Social
7.8
Workflow management
Iconosquare
Sprout Social
8.4

Engagement

Iconosquare
Sprout Social
7.4
Automated routing and prioritization
Iconosquare
Sprout Social
6.3
Customer interaction histories
Iconosquare
Sprout Social
8.5
Bulk actions
Iconosquare
Sprout Social
7.3

Marketing

Iconosquare
Sprout Social
7.0
Lead generation
Iconosquare
Sprout Social
6.5
Content marketing
Iconosquare
Sprout Social
8.2
Paid media management
Iconosquare
Sprout Social
6.2
Campaigns and promotions
Iconosquare
Sprout Social
7.2

Channel coverage/integration

Iconosquare
Sprout Social
7.9
Twitter
Iconosquare
Sprout Social
9.1
Facebook
Iconosquare
Sprout Social
8.3
LinkedIn
Iconosquare
Sprout Social
7.5
Google+
Iconosquare
Sprout Social
6.7
Instagram
Iconosquare
Sprout Social
7.8
Pinterest
Iconosquare
Sprout Social
8.0
YouTube
Iconosquare
Sprout Social
8.0

Reporting/analytics

Iconosquare
Sprout Social
8.3
Campaign success analytics
Iconosquare
Sprout Social
8.2
Real-time tracking
Iconosquare
Sprout Social
8.9
Competitor analysis
Iconosquare
Sprout Social
7.7

Account management

Iconosquare
Sprout Social
8.0
Role-based user permissions & privileges
Iconosquare
Sprout Social
9.0
Mobile access
Iconosquare
Sprout Social
6.9

Pros

Iconosquare

  • Simple and easy interface to navigate
  • Engagement rates, engagement metrics
  • Follower Growth and Trends
Kelcey Zacarese profile photo

Sprout Social

  • SproutSocial allows you to see the entire month when you look at what's scheduled. You are able to see exactly what days already have content. This makes it easier to program and allows you to make sure you don't double-program.
  • The 'Reports' page is easy to read. Some analytics tools can be overwhelming or very confusing. SproutSocial makes it easy to see the analytics for each outlet that your organization controls. It's also easy to export all the data - this is especially helpful when printing off analytics for clients.
Mckenzie Masters profile photo

Cons

Iconosquare

  • Only accesses Facebook and Instagram analytics - no other platforms
  • Does not separate paid and organic metrics
  • A lot of features you need to pay extra for
Kelcey Zacarese profile photo

Sprout Social

  • Add YouTube, Instagram, Tumblr
  • Offer a freemium model
Valentin Vesa profile photo

Likelihood to Renew

Iconosquare

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 6.2
Based on 61 answers
I would like to find a platform that offers better and more comprehensive analytics while also offering complete scheduling tools for Facebook and Google +, maybe even Pinterest. I haven't found that yet which is why I haven't switched but as soon as I do, I will switch.
Stephanie Spear profile photo

Usability

Iconosquare

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 8.0
Based on 16 answers
The design and interface is simple and clean. Everything is labeled clearly and just makes sense.
Michelle Hebert profile photo

Reliability and Availability

Iconosquare

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo

Performance

Iconosquare

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo

Support

Iconosquare

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 9.2
Based on 12 answers
The customer support is a big reason why I continue to use and love Sprout Social. I also used Sprout while working with a previous employer, so they have been familiar with my name for quite some time now. You always have access to a person 24/7 - whether it be via email, phone, live chat (love it!) or even if you tweet your issue to them. I've tweeted an issue in the past via my personal account and have received a response in 10 minutes or less! Their customer service and support is top-notch
Olivia Ann Hurst profile photo

Online Training

Iconosquare

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo

Implementation

Iconosquare

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 8.9
Based on 10 answers
I wasn't involved with the initial implementation.
Bryden McGrath profile photo

Alternatives Considered

Iconosquare

Iconosquare is definitely the easiest platform to read and has the most simple user interface in my opinion. Social Report definitely has more metrics you can use and more platforms to pair to gain more insights, yet the interface is outdated and harder for junior employees to comprehend in my opinion
Kelcey Zacarese profile photo

Sprout Social

We are HubSpot partners so we still use HubSpot. We also have a free Hootsuite account. We use Sprout Social because we liked the tools and the reporting.
Daniela Belevan profile photo

Return on Investment

Iconosquare

  • It's allowed us to view IG story metrics even after they have passed over the 14 day review in Instagram Insights
  • The graphs are easy for us to send to clients as they are not very complex or complicated to read
  • There have been no issues or errors with retrieving data with a quick turnaround.
Kelcey Zacarese profile photo

Sprout Social

  • My clients love the easy to read analytical reports and it is a big selling point.
  • I have a lot of clients, so the investment in Sprout Social is small compared to the ROI.
Pilcher, MBA Laura profile photo

Pricing Details

Iconosquare

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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