Adobe Audience Manager vs. LiveRamp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Audience Manager
Score 7.6 out of 10
N/A
Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.N/A
LiveRamp
Score 8.3 out of 10
N/A
LiveRamp, from the company of the same name in San Francisco, is a data connectivity platform supporting the safe and effective use of data. Powered by core identity resolution capabilities and network, LiveRamp enables companies and their partners to connect, control, and activate data to transform customer experiences and generate business outcomes.N/A
Pricing
Adobe Audience ManagerLiveRamp
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Audience ManagerLiveRamp
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Adobe Audience ManagerLiveRamp
Considered Both Products
Adobe Audience Manager
Chose Adobe Audience Manager
I would say Adobe Audience Manager is right in between LiveRamp and Salesforce. It is easy to use but not as flexible. There are also a lot of limitations in terms of integrations and advancement into offline capabilities. It does a better job than Salesforce in terms of …
LiveRamp

No answer on this topic

Top Pros
Top Cons
Features
Adobe Audience ManagerLiveRamp
Data Collection
Comparison of Data Collection features of Product A and Product B
Adobe Audience Manager
8.5
16 Ratings
7% above category average
LiveRamp
-
Ratings
Collection of first-party data8.216 Ratings00 Ratings
Collection of third-party data8.116 Ratings00 Ratings
Access to Third-party Data Providers9.316 Ratings00 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Adobe Audience Manager
7.3
16 Ratings
11% below category average
LiveRamp
-
Ratings
Audience taxonomy7.916 Ratings00 Ratings
Tag Management6.315 Ratings00 Ratings
Data Analysis Dashboard7.816 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adobe Audience Manager
8.8
16 Ratings
11% above category average
LiveRamp
-
Ratings
Data Transfer8.916 Ratings00 Ratings
DSP integration8.715 Ratings00 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Adobe Audience Manager
6.9
16 Ratings
14% below category average
LiveRamp
-
Ratings
Campaign Analytics5.816 Ratings00 Ratings
Audience Analytics8.116 Ratings00 Ratings
Best Alternatives
Adobe Audience ManagerLiveRamp
Small Businesses
DBeaver
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Score 8.6 out of 10
Dataloader.io
Dataloader.io
Score 8.6 out of 10
Medium-sized Companies
DBeaver
DBeaver
Score 8.6 out of 10
DemandTools
DemandTools
Score 8.8 out of 10
Enterprises
DBeaver
DBeaver
Score 8.6 out of 10
Informatica Cloud Data Quality
Informatica Cloud Data Quality
Score 8.9 out of 10
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User Ratings
Adobe Audience ManagerLiveRamp
Likelihood to Recommend
8.2
(16 ratings)
7.9
(3 ratings)
Usability
8.5
(10 ratings)
-
(0 ratings)
Support Rating
7.8
(10 ratings)
-
(0 ratings)
User Testimonials
Adobe Audience ManagerLiveRamp
Likelihood to Recommend
Adobe
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.
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LiveRamp
For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.
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Pros
Adobe
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
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LiveRamp
  • The interface makes sense and is usable.
  • Automated cleansing.
  • Can assist in revenue generation for website.
  • Great customer support.
Read full review
Cons
Adobe
  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
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LiveRamp
  • Better UI
  • API connectivity
  • More complex ETL processes
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Usability
Adobe
Overall usability is great, as are most of Adobe's software. Maybe a UI refresh could make it a bit easier to do advanced functions or reporting but, overall, it works very well. This is something you take for granted with Adobe solutions because when you try another vendor you realize how bad it can be.
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LiveRamp
No answers on this topic
Support Rating
Adobe
AAM has good support, but the support is not as available, due to waiting time and queue. The instructions presented are available, but it navigation is not easy between pages. However, instructions are usually direct and straightforward, but any underlying thoughts or questions won’t be easily answered without support from their service.
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LiveRamp
No answers on this topic
Alternatives Considered
Adobe
I personally like the Adobe Audience Manager interface and it's easier to use for beginners. It also has some features that Google does not, nor do its other competitors. It is worth the money and time spent, overall. I feel like it gives a bigger and more in-depth picture to our company's audience than other programs.
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LiveRamp
LiveRamp has become the industry leader in data onboarding, identity resolution, and data management. LiveRamp has grown faster than Neustar and the business model is more specialized than Neustar. LiveRamp has chosen to just focus on identity resolution, data onboarding, and data management, whereas Neustar has several business units and is less focused. For these reasons, we prefer using LiveRamp's technology over Neustar.
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Return on Investment
Adobe
  • Overall a Positive Return for Business who go All in on the Adobe Stack
  • Solid work for brokering and anonymously sharing data between first and second parties
  • The death of TRUE 3rd party data has lessened the effectiveness of all DMPs
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LiveRamp
  • Has helped us to be able to monetize website.
  • Saves us a lot of time and thus money.
Read full review
ScreenShots