Item: Skai
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We used Kenshoo to manage all of our paid search reporting, asset management, and bid management. We primarily use it in our digital performance marketing department. This tool allows the team to be significantly better with our internal efficiencies and media management, and it helps our clients by optimizing placements and settings from a platform-agnostic perspective.

Pros and Cons

Consolidated reporting
Asset management
Optimizations across platforms

The UI is stale
Some important settings are buried and hard to find
Platform can sometimes be sluggish depending on the amount of data it needs to access
Reports do not automatically download and require a manual intervention

Return on Investment

Improved performance against KPIs
Improved internal efficiences
Reduced media spend

Alternatives Considered

Google marketing suite - Good for Google but nothing else
Marin - Was very problematic and lacked easy of use & features

Key Insights

Do you think Skai delivers good value for the price?

Yes

Are you happy with Skai's feature set?

Yes

Did Skai live up to sales and marketing promises?

Yes

Did implementation of Skai go as expected?

Yes

Would you buy Skai again?

Yes

Likelihood to Recommend

Best Suited

Paid search across multiple publishers (Google & Microsoft Advertising)

Least Appropriate

Very simple media campaigns (i.e. 1 engine)

Support Rating

8

Good dedicated reps who are knowledgeable about the product and offer advise specific to a client.

Usability

8

Set-up like other marketing platforms. If you know Google Ads, you know Kenshoo

Kenshoo - Solid Platform!

Software Version

Overall Satisfaction with Kenshoo (formerly Kenshoo Infinity Suite)