Item: Oracle Marketing
Rating: 7
Author: Sheila Keller

Use Cases and Deployment Scope

Eloqua was great for our users! The stars and chili peppers really allowed our sales team to understand hot and cold leads. Sending emails was easy.

Pros and Cons

Lead scoring
Email engagement

Not as user friendly

I feel like organizations large and small can benefit from Oracle because it easily integrates into ERP, CRM, and is an efficient way for sales reps to micro-market. It has a cunning way of using stars and chili peppers to track and score leads based on their engagement. It works really well in a large corporation.

Return on Investment

Improved communication
Better relatability
Sales rep engagement

Alternatives Considered

HubSpot Marketing Hub

I feel they both have strengths and weaknesses, just like any other product on the market. Oracle is strong in the lead scoring and nurturing platform while HubSpot is strong in other ways. Oracle integrates better with CRM software because it plays with most which makes it higher on the scale than HubSpot.

Likelihood to Recommend

Oracle CX Marketing is very handy when it comes to keeping your contacts engaged and your sales reps informed. It’s appropriate for micro marketing

Oracle isn’t just for ERP!

Modules Used

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Use Cases and Deployment Scope

Pros and Cons

Scalability

Return on Investment

Alternatives Considered

Likelihood to Recommend

Oracle Marketing Feature Ratings