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Efficient & Quick Tool for marketing research
March 04, 2014

Efficient & Quick Tool for marketing research

Rishi Tandon | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction

Confirmit helps the company to create quick and fast questionnaire and survey. Most of the clients are based from North America and Central Europe, and the turnaround time is very quick and fast. The company has a small team focussing on creating the survey and generating the report based on panel data.
  • Shorter Learning Cycle. Any freshman with a basic knowledge of web coding can use the tool.
  • Awesome UI and drag & drop support
  • Easily customizable and quick preview.
  • Could be faster.
  • Sometime crashes while loading heavy surveys with more than 200 questions.
  • Could add more DATA visualization utilities for reports and data analysis.
  • It saves lots of time to develop online surveys and helps in quick decision making.
  • It saves the cost of senior developers/ resources as even the freshman can create surveys.
  • Quick turnaround from creating the survey data collection and analysis.
The major factor would be the license cost along with the client requirement for creating new surveys. Using the market research automation tool such as Confirmit would definitely save lots of time and money w.r.t. hiring senior resources. However, it would be great if the new features and patches could be distributed to the existing customers.
Confirmit is very well suited for the marketing research industry. It helps to build the online questionnaire and survey very fast. It had a shorter learning curve to create and develop surveys. It contains tons of other utilities such as report generating, data collection and more which provide an efficient ecosystem for data research and decision making.