If You Love Audiences Facebook Is For You!
May 11, 2018
If You Love Audiences Facebook Is For You!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Facebook for Business
Facebook for Business is fantastic for building brand awareness it can generate a lot of engagement brand loyalty. Facebook is great for targeting different demographics and interests, with a wide network of users.
Pros
- Facebook has unique targeting capabilities with the ability to target specific and rages interests and activities and likes and previous page engagements.
- Facebook allows you to create unique remarketing campaigns based on previously converting audiences.
- Facebook has a large reach and therefore is potentially able to generate a lot of revenue/awareness/engagement.
Cons
- It can be very difficult to attribute performance metrics to specific campaigns ad sets and creative therefore impossible to accurately dissect and analyze the data.
- The interface is not as fluid as it could be, quite clunky and in need of a revamp.
- Unable to see the share of voice and competitor statistics.
- Facebook for Business generally sees low CPCs and cost per acquisitions
- Facebook for Business generally sees high ROI
- Facebook for Business generally has low CTR due to the low search Intent
Facebook is one of the best platforms for reaching a wide and varied audience.
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