If You Love Audiences Facebook Is For You!
May 11, 2018

If You Love Audiences Facebook Is For You!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

Facebook for Business is fantastic for building brand awareness it can generate a lot of engagement brand loyalty. Facebook is great for targeting different demographics and interests, with a wide network of users.
  • Facebook has unique targeting capabilities with the ability to target specific and rages interests and activities and likes and previous page engagements.
  • Facebook allows you to create unique remarketing campaigns based on previously converting audiences.
  • Facebook has a large reach and therefore is potentially able to generate a lot of revenue/awareness/engagement.
  • It can be very difficult to attribute performance metrics to specific campaigns ad sets and creative therefore impossible to accurately dissect and analyze the data.
  • The interface is not as fluid as it could be, quite clunky and in need of a revamp.
  • Unable to see the share of voice and competitor statistics.
  • Facebook for Business generally sees low CPCs and cost per acquisitions
  • Facebook for Business generally sees high ROI
  • Facebook for Business generally has low CTR due to the low search Intent
Facebook is one of the best platforms for reaching a wide and varied audience.
Facebook is very good for a promotion lead Generation and brand awareness.