Mad Mimi Review
April 26, 2014

Mad Mimi Review

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Other

Overall Satisfaction with Mad Mimi

We use it for promotional emails to our clients. I personally use this for marketing and it's not used throughout the organization. Mad Mimi is great for educating our customers and turning them into buyers. From the data collected by our campaigns I can use this to inform our sales team on who is currently interested in a certain product.

Pros

  • Their drag and drop interface is very easy to use.
  • They automatically cycle out bad emails to reduce your bounce rates.
  • Their customer service is amazing. I'm taken care of in minutes.

Cons

  • The reporting features are pretty basic. I often feel like I need to switch email providers in order to excel ahead of competition.
  • The drag and drop tool is easy to use but very limited. It's really difficult to be creative with columns and content.
  • The entire tool itself is pretty basic. Not wow'd by any features.
  • It's pretty hard to measure ROI here but Mad Mimi is very cost friendly.
  • It's definitely improved our lead management.
  • Mad Mimi has made it easier to discover leads.
I don't have any valuable information for this question. I've never used another platform and I don't remember the research I did over a year ago.
Depending on the budget I might decide to move to another tool in the future. I'm looking to utilize more features and get better data reporting in the future in order to enable growth for the company.
This is a very good and cheap tool for a small business. If you're going to get into serious link tracking and analytics I would go with another tool. It's quick, simple, easy to use and has great customer support. If you're a larger small business with a dedicated sales staff I would look towards another tool with better reporting features and database management.

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