Mad Mimi Review
April 26, 2014
Mad Mimi Review

Score 7 out of 10
Vetted Review
Verified User
Software Version
Other
Overall Satisfaction with Mad Mimi
We use it for promotional emails to our clients. I personally use this for marketing and it's not used throughout the organization. Mad Mimi is great for educating our customers and turning them into buyers. From the data collected by our campaigns I can use this to inform our sales team on who is currently interested in a certain product.
Pros
- Their drag and drop interface is very easy to use.
- They automatically cycle out bad emails to reduce your bounce rates.
- Their customer service is amazing. I'm taken care of in minutes.
Cons
- The reporting features are pretty basic. I often feel like I need to switch email providers in order to excel ahead of competition.
- The drag and drop tool is easy to use but very limited. It's really difficult to be creative with columns and content.
- The entire tool itself is pretty basic. Not wow'd by any features.
- It's pretty hard to measure ROI here but Mad Mimi is very cost friendly.
- It's definitely improved our lead management.
- Mad Mimi has made it easier to discover leads.
I don't have any valuable information for this question. I've never used another platform and I don't remember the research I did over a year ago.
Comments
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