Great marketing automation tool for small & medium business
Updated January 07, 2020

Great marketing automation tool for small & medium business

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailchimp

Mailchimp is being used to support email marketing and campaign forms for some of our subsidiary companies. Because these sub-brands are currently using their own CRM systems we were not able to integrate them without corporate marketing automation platform. Mailchimp was the solution that I settled on as it is easy to set up, use, and met our marketing requirements.
  • List management.
  • WYSIWYG editor.
  • Basic A/B testing.
  • Some of the new campaign pages "currently" have limited template customization.
  • More reporting features would be helpful.
  • Better reporting on campaigns when compared to the previous tool we were using.
  • Saves time on list management.
We had been using Constant Contact before moving to Mailchimp for several years. I decided to switch to Mailchimp after evaluating a number of features that at that time Constant Contact did not have. These included:

WYSIWYG editor
List management(groups, segments, etc)
Reporting(Mailchimp reporting was lightyears ahead).
Very easy to learn to use. Tons of online resources available.
Mailchimp is a fantastic platform for small or medium-sized businesses or even larger organizations that have clearly defined and limited automation and marketing requirements.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Not Rated
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports

Using Mailchimp

1 - We use mailchimp to send promotional emails and lead generation
  • Integration with Salesforce
We are going to continue to use Mailchimp for the foreseeable future

Evaluating Mailchimp and Competitors

  • Price
  • Product Features
  • Product Usability

Mailchimp Implementation

Very easy to do. We did not integrate with any other platforms and just imported our email list to Mailchimp. It seems as if integration with other platforms is fairly straightforward.
Change management was minimal

Mailchimp Support

Quick Resolution
Good followup
Problems get solved
Kept well informed
Support understands my problem
Difficult to get immediate help

Using Mailchimp

Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using