Meltwater Media Intelligence Platform - User-Friendly
April 12, 2018
Meltwater Media Intelligence Platform - User-Friendly
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Meltwater Media Intelligence Platform
The Meltwater Media Intelligence Platform is being used by the Public Relations/Social Media teams. We use the platform to monitor mentions of our company and of our company's partners on a daily basis. We look for mentions in the media - online, broadcast, print, etc. We track all mentions, evaluate sentiment, exposure and themes, and share mentions that need to be escalated with the appropriate teams (internally or with our partners). It helps us more effectively monitor the conversations happening about our company or our partners.
Pros
- The dashboards make it really easy to present data with easily digestible visuals.
- The ability to save dashboard settings makes it easy for us to pull reports on a day to day basis.
- Allows us to monitor multiple partners in the same platform.
Cons
- Include more non-traditional media contacts in the media contact database.
- We also use the Engage platform - it would make it simpler if both Engage and Intelligence had a more similar layout or if they mirrored eachother in some way. They seem like two completely separate entities.
- The Sentiment reported through Intelligence isn't always accurate. One of our partner's names is a common last name and people often tag them on social, however it is completely unrelated to our partner. When this is reported as negative, we have to manually adjust.
- Allows us to better and more efficiently track and measure the community's perception of our partners.
- The dashboard makes it easy to report on these metrics with our partners. It is readily presentable.
- Helps us better monitor and manage negative conversations and escalate these topics to the partner for addressing.
I have not used another media intelligence platform other than the Meltwater Media Intelligence Platform. We use Meltwater's Engage Platform as well - the two supplement each other, but we could not measure the media side of things without Intelligence. We have evaluated Meltwater's Influencer platform and considered adding it to our suite of products, because the Intelligence Platform alone does not provide everything we need when it comes to influencers and outreach efforts.
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