Item: Meltwater
Rating: 9
Author: Abbey Dufoe

Overall Satisfaction with Meltwater Media Intelligence Platform

Use Cases and Deployment Scope

We use it across the whole organization to track media pickups about our organization and our programs. It addresses how we're seen in the media and social media. We also track trends with keywords to see how other organizations are writing about topics we care about so we can stay ahead.

Pros and Cons

Pros

Tracks media mentions
Tracks social media
Exports journalists and sources

Cons

The ability to edit things within the platform. I have to export all my searches, which is cumbersome

Return on Investment

Allows us to keep track of all media mentions
Provides specific deliverables to our board
Shows growth year over year with specific data

Alternatives Considered

Google Analytics, Buffer, Sprout Social, Hootsuite Free and Cision PR Software

We love Meltwater for all the extra features, with the abilities to customize. A lot of other PR software doesn't allow for that kind of drill-down, so I really appreciate that from Meltwater.

Other Software Used

Buffer, Chartbeat, Google Analytics

Likelihood to Recommend

It's great for tracking how your company is doing in the media, across social media channels, and for figuring out how to reach people through their listening tools. By tracking certain keywords, you can see what your competition is writing about, which is very helpful. However, it's not helpful in sentiment analysis if you're writing about something negative like "climate change", which is mostly always negative. We just ignore that part of the platform.

Comments

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I love Meltwater for Media Tracking!