The fast and easy way to set up your customer analytics and loyalty management
January 20, 2020
The fast and easy way to set up your customer analytics and loyalty management
Score 8 out of 10
Vetted Review
Verified User
Software Version
On-Premise
Overall Satisfaction with Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)
Microsoft Dynamics is mainly used by the Marketing Department of our organization. Its main purpose is to provide the back end for our mobile app and to manage loyalty programs. Also it provides reports and dashboards based on customer transactions. It helped set up our customer relations base and reach our guests.
- It has a solid structure to set up customer and loyalty analytics.
- It provides a good amount of reports that could be customized and extended easily.
- Export of some large reports can be problematic and you may have to divide reports into smaller chunks.
- Navigation in the report pages can be difficult.
- Its analytics helped us understand customer behaviour.
- It helped us set up loyalty schemes targeted to correct customer segments.