Eloqua: going downhill but could be worse
March 29, 2019

Eloqua: going downhill but could be worse

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

Our marketing team uses Eloqua as our master database and email platform. Several other parts of our business leverage Eloqua to send emails.

Pros

  • Provides a canvas to create multi-step campaigns.
  • Allows for robust segmentation based on characteristics, behavior, demographics.
  • Allows for customized workflows to process and route marketing contacts, both within the Eloqua platform and to external systems.

Cons

  • The CRM/Salesforce integration is very clunky to use. There’s a new app that was recently released to help alleviate this well-known pain point.
  • Reporting. Eloqua was in an unstable analytics platform with consistent performance issues for several years, but the transition to a reporting platform hosted by Oracle Business Intelligence has been disastrous, as the new platform is very user unfriendly and still struggles to reach parity with the old version.
  • Release management. Each release seems to take one step forward and two steps back as new functionality frequently breaks existing functionality, and communication about newly introduced issues that impact customer operations are slow and inaccurate.
While Oracle Eloqua allows for Enterprise marketing through automation and the processing of high volumes of leads, platform performance has been a repeated problem that prompts concerns about the scalability of this solution.
  • The performance issues with email sending and lead scoring management have negatively impacted our ROI.
While Pardot is more intuitive and less complex than Eloqua when it comes to campaign management and deploying marketing automation, if you are a larger enterprise company, you will need the API capabilities and customization options that Eloqua can provide.
If you have a need to customize workflows and support complex data cleansing and integration requirements, Eloqua is a good match. If you’re a lean marketing team, Eloqua can be difficult to manage because its customization options introduce complexity that a small team may not be able to manage without dedicated resources.

Oracle Marketing Feature Ratings

WYSIWYG email editor
7
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
7
A/B testing
Not Rated
Mobile optimization
6
Email deliverability reporting
7
List management
10
Triggered drip sequences
8
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
7
Calendaring
5
Event/webinar marketing
3
Social sharing and campaigns
5
Social profile integration
5
Dashboards
6
Standard reports
5
Custom reports
5
API
7
Role-based workflow & approvals
8
Customizability
9
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

More Reviews of Oracle Marketing