Eloqua: going downhill but could be worse
March 29, 2019
Eloqua: going downhill but could be worse
Score 5 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Modules Used
- Eloqua
Overall Satisfaction with Oracle Eloqua
Our marketing team uses Eloqua as our master database and email platform. Several other parts of our business leverage Eloqua to send emails.
- Provides a canvas to create multi-step campaigns.
- Allows for robust segmentation based on characteristics, behavior, demographics.
- Allows for customized workflows to process and route marketing contacts, both within the Eloqua platform and to external systems.
- The CRM/Salesforce integration is very clunky to use. There’s a new app that was recently released to help alleviate this well-known pain point.
- Reporting. Eloqua was in an unstable analytics platform with consistent performance issues for several years, but the transition to a reporting platform hosted by Oracle Business Intelligence has been disastrous, as the new platform is very user unfriendly and still struggles to reach parity with the old version.
- Release management. Each release seems to take one step forward and two steps back as new functionality frequently breaks existing functionality, and communication about newly introduced issues that impact customer operations are slow and inaccurate.
- The performance issues with email sending and lead scoring management have negatively impacted our ROI.