Item: Oracle Marketing
Rating: 7
Author: Verified User

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Use Cases and Deployment Scope

We use Responsys to deploy a variety of triggered, transactional and one-time sends. We also use Responsys for deploying Push notifications. We have a lot of different programs running for email and push and often throw people from one program to another. We also utilize a lot of different dynamic content and dynamic sections of emails to customize content as much as possible.

Pros and Cons

Pros

Dynamic content and sections
Easy to build programs
Split screen HTML and render view

Cons

Previewing push and SMS
Easier to understand and utilize interactive dashboards
Measure total filter count accurately without having to press "get actual count"
Better support

Likelihood to Recommend

Responsys can be a bit clunky but overall it is quite functional, especially in regard to sending emails to large and diverse segments. Building campaigns is relatively simple and has improved in recent years. There is now a split screen where you can see HTML and see how it renders. Programs are pretty straightforward to build.

Comments

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Reviewing Oracle Responsys Email and Push Notification Capabilities

Modules Used