pharosIQ is Unmatched!
April 15, 2024

pharosIQ is Unmatched!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with pharosIQ

We have a need to pull in as much quality pipeline as possible for our B2B solution through the channel. To do so, we enroll over 230 partners through 16 technology distributors in 12 countries with pharosIQ. These partners receive qualified leads through IQconvert, IQconnect and IQdirect.
  • Lead qualification
  • Custom marketing plans
  • Speed to execution
  • More sharing of success stories
  • 6:1 ROI on our investment to pipeline (FY23)
  • 14% lead to pipeline conversion rate
Our account manager is OUTSTANDING! She's flexible and is always willing to make adjustments when needed. She also is extremely knowledgeable about the demand generation trends and has great insight into how best to set us up for success.
Using pharosIQ makes it EASY to fill bottom of the funnel. Not only do they hit the ground running with the partners we suggest for these programs, before onboarding they are very helpful in suggesting which partners are ideal candidates for our program. This ensures a higher-level of success. In addition to the MQLs, pharosIQ's lead qualification through callers is unmatched driving more to the top of the funnel.

Do you think pharosIQ delivers good value for the price?

Yes

Are you happy with pharosIQ's feature set?

Yes

Did pharosIQ live up to sales and marketing promises?

Yes

Did implementation of pharosIQ go as expected?

Yes

Would you buy pharosIQ again?

Yes

pharosIQ is ideally situated to provide qualification. Using their IQconvert solution, their callers are extremely knowledgeable in our company's complicated offerings and are very engaging.

If you are looking for demand generation in the form of custom marketing campaigns, I would say that it is not pharosIQ's wheelhouse.

pharosIQ Feature Ratings

Integrations with third-party software
Not Rated
Automated workflow & orchestration
Not Rated
3rd party intent signals
9
Downstream intent signals
9
Account identification
9
Standard visitor segmentation
9
Behavioral visitor segmentation
9
ABM sales intelligence
9
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Syndicated content
Not Rated
Personalization
Not Rated
Engagement data tracking
Not Rated
Ad campaign creation
6
Display advertising
8
Contextual advertising
7
Social advertising
8
Ad reporting and analytics
7