TrustRadius

[24]7 Target vs. LiftIgniter Real-time Personalization Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
[24]7 Target
Score 7.0 out of 10
N/A
[24]7 Target is a personalization solution that tries to determine and deliver the right message to the right customer at the right time in their specific journey. With Target, brands design and deliver personalized, targeted customer experiences across devices and channels using dynamic, predictive, creative content and messaging on websites, banner ads, social media, and video platforms.N/A
LiftIgniter Real-time Personalization Platform
Score 7.4 out of 10
N/A
LiftIgniter offers a real-time personalization platform that aims to empower marketers in eCommerce, Media and Consumer brands to leverage machine learning to deliver end to end personalization at scale for their consumers. The company says it helps enterprises transform their customer experiences across every touch point and deliver true customer centricity. Utilizing Augmented Intelligence, LiftIgniter promises to empower Marketing teams by offering both massive machine learning processing…N/A
Pricing
[24]7 TargetLiftIgniter Real-time Personalization Platform
Editions & Modules
No answers on this topic
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Offerings
Pricing Offerings
[24]7 TargetLiftIgniter Real-time Personalization Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
[24]7 TargetLiftIgniter Real-time Personalization Platform
Top Pros

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Top Cons

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Best Alternatives
[24]7 TargetLiftIgniter Real-time Personalization Platform
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.5 out of 10
Kameleoon
Kameleoon
Score 9.5 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.6 out of 10
Dynamic Yield
Dynamic Yield
Score 9.1 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 9.0 out of 10
Dynamic Yield
Dynamic Yield
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
[24]7 TargetLiftIgniter Real-time Personalization Platform
Likelihood to Recommend
-
(0 ratings)
7.4
(3 ratings)
User Testimonials
[24]7 TargetLiftIgniter Real-time Personalization Platform
Likelihood to Recommend
[24]7.ai
No answers on this topic
LiftIgniter
LiftIgniter is well suited for:
  • Media companies without the resources to develop their own content recommendations systems.
  • eCommerce companies who want to get product recommendations live onsite quickly.
LiftIgniter is less appropriate:
  • Organizations with a shallow content set onsite.
Jake McGraw | TrustRadius Reviewer
Jake McGraw
Co-Founder and CTO
Read full review
Pros
[24]7.ai
No answers on this topic
LiftIgniter
  • It does a good job recommending content that is related to the current story a user is on.
  • It does a good job not recommending content the user has already viewed.
  • It does a good job being a recommendation engine for disparate sites with related content.
Derek Liddell | TrustRadius Reviewer
Derek Liddell
Vice President
Read full review
Cons
[24]7.ai
No answers on this topic
LiftIgniter
  • Manually controlling certain undesired results is not straight forward and seems to often result in a lower CTR or conversion rates.
  • The LI Dashboard has limited features.
Christian Neeser | TrustRadius Reviewer
Christian Neeser
SEO Director
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Alternatives Considered
[24]7.ai
No answers on this topic
LiftIgniter
It's the best. Our only other option was rolling out our own and LiftIgniter was easier to implement and performed better for related content.
Derek Liddell | TrustRadius Reviewer
Derek Liddell
Vice President
Read full review
Return on Investment
[24]7.ai
No answers on this topic
LiftIgniter
  • Increased time on site
  • Decreased bounce rate
  • 5-15% CTR for users which saw recommendations
Jake McGraw | TrustRadius Reviewer
Jake McGraw
Co-Founder and CTO
Read full review
ScreenShots