AB Tasty vs. Optimizely Web Experimentation

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AB Tasty
Score 7.9 out of 10
Mid-Size Companies (51-1,000 employees)
AB Tasty is a SAAS application created for e-marketers that enables them to optimize their website and conversion rate without technical knowledge. They can test several versions of their pages to identify which one has the biggest impact on their business objectives, e.g. click-through rate on a call to action button, add-to-cart rate, global conversion rate of their website.N/A
Optimizely Web Experimentation
Score 8.7 out of 10
N/A
Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.N/A
Pricing
AB TastyOptimizely Web Experimentation
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
AB TastyOptimizely Web Experimentation
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
AB TastyOptimizely Web Experimentation
Considered Both Products
AB Tasty
Chose AB Tasty
The product roadmap is interesting. Support is quite professional. Features are very useful.
Chose AB Tasty
AB Tasty is great, probably the best optimizing tool you can use. Easy, loads of features, great support from CSM. Great variation editor whereas Monetate and VWO don't have a lot of features/widgets. Optimizely is good but again not a lot of capability without a dev. Whereas …
Chose AB Tasty
AB Tasty has very aggressive pricing and a simple-to-use toolset. We feel that AB Tasty gives us what we need and the other vendors don't provide additional value to justify the cost.
Chose AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Chose AB Tasty
AB Tasty is far more affordable than most of them, but with the same functionality and better reporting (reporting looks similar to Optimizely). Monetate requires an agency or a dedicated CRO team to manage and run tests, and is best for large companies with a lot of traffic …
Chose AB Tasty
We selected AB Tasty over other leading A/B Testing platforms due to its huge list of features, dedicated account support and competitive licensing model.
Chose AB Tasty
It's a different tool - and could probably borrow some of the UI and ease of use from the other tools, but excels in providing prebuilt functionality and more detailed targeting. It also needs a lot more learning - when the other tools are pretty much pick up and go.
Chose AB Tasty
We benchmarked AB Tasty vs. Kameleoon and Optimizely - the clear 3 leaders for me at the time I made the survey. Optimizely was and is still too expensive compared to the other two.

We then tested AB Tasty against Kameleoon with the acquisition team for 8 weeks. I was using Kame…
Chose AB Tasty
We used Webtrends Optimize before AB Tasty. We needed to change because, with Webtrends, you had to be a developer to use it. It was in 2015, I think Webtrends can now be used by non-technical users. In 2015, we made a request for proposals and AB Tasty was the most affordable …
Chose AB Tasty
AB Tasty compared to Optimizely has a better GUI, support including code development is included, updates are made monthly.
Chose AB Tasty
AB testing tool are all converging. Be focused on price and roadmap.
Optimizely Web Experimentation
Chose Optimizely Web Experimentation
> Adobe's pretty cool for its recomentation / AI / ML engine > VWO's wysiwyg is pretty solid and the heatmapping is nice > abtasty's consent features are pretty cool to launch patch and AB Test Consent Rate > Monetate & Dynamic Yield's pre-built personalization features help …
Chose Optimizely Web Experimentation
Optimizely has the best combination of all the best features of all the personalization platforms I've ever evaluated or used on a regular basis.
Chose Optimizely Web Experimentation
Optimizely Web Experimentation is perfect for medium or advance use but not for basic use. For basic use or new users VWO would be a better fit, or for users who would do a test once per month with low traffic. Optimizely is more for users or companies who use cro or do …
Chose Optimizely Web Experimentation
Analytics are vastly superior, platform UI is by far the easiest to use, and capabilities are best in class. If your organization has any budget for a web experimentation tool, it should be using Optimizely Web Experimentation.
Chose Optimizely Web Experimentation
More complex
Chose Optimizely Web Experimentation
Optimizely has a more robust toolset and is also more affordable.
Chose Optimizely Web Experimentation
Better documentation releases new features and a better UI experience.
Chose Optimizely Web Experimentation
Optimizely has better customer service if you need to talk to a person and a great library of documentation if you run into issues and want to troubleshoot yourself. Web Experimentation has allowed for our testing capabilities to grow as our research program develops. …
Top Pros
Top Cons
TrustRadius Insights
AB TastyOptimizely Web Experimentation
Highlights

TrustRadius
Research Team Insight
Published

Optimizely and AB Tasty are both A/B testing tools designed to help businesses to test the performance of different versions of web content. Both A/B testing tools are used by businesses of all sizes, though Optimizely is more popular with larger enterprises while A/B Tasty is used more often by smaller to mid-sized businesses.

Features

Optimizely and AB Tasty both include essential A/B testing features such as split testing and test scheduling, but they also each have standout features that set them apart from each other.

Optimizely includes funnel analysis features that allow businesses to see the steps users go through to reach a certain page or complete a certain event. This feature is useful when determining where users are dropping off in processes like registration. Optimizely also includes easy to use visual editor features that allow users to quickly create multiple versions of pages using HTML, CSS, and JavaScript.

AB Tasty includes built-in heatmaps that allow businesses to see what parts of pages users interact with most often and what areas aren’t being used. Heatmaps help businesses see what features are getting the most attention and if any important features are not being noticed by users. Additionally, AB Tasty includes surveys businesses can use to directly ask users questions about the page they are using. AB Tasty also includes a widget library developers can use to make simple changes to a page without writing code.

Limitations

Though Optimizely and AB Tasty both offer robust feature sets, they also have a few limitations that are important to consider.

Optimizely doesn’t have built-in Heatmaps, so it can be difficult to see what elements of a page users are interacting with most often. Optimizely does include an integration with Hotjar, but for businesses looking for a complete package, heatmaps aren’t available. Additionally, Optimizely doesn’t include surveys, so it can be more difficult to receive direct feedback from users compared to AB Tasty.

AB Tasty doesn’t include features for funnel analysis. As a result, when testing processes such as user registration, or product purchases it can be tricky to see where users drop off without additional analytics tools. AB Tasty’s visual editor is also not as robust as Optimizely’s which is a more complete development tool.

Pricing

Both AB Tasty and Optimizely do not list complete pricing information, though quotes are available from their sales team. Optimizely includes three pricing tiers for businesses, including a cheaper “essentials” package, and a more feature-complete “enterprise” package. AB Tasty is priced depending on the business in question.

Features
AB TastyOptimizely Web Experimentation
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
AB Tasty
8.4
20 Ratings
1% above category average
Optimizely Web Experimentation
8.0
104 Ratings
4% below category average
a/b experiment testing9.120 Ratings9.3104 Ratings
Split URL testing10.013 Ratings8.585 Ratings
Multivariate testing8.617 Ratings8.887 Ratings
Multi-page/funnel testing8.615 Ratings8.282 Ratings
Mobile app testing7.94 Ratings7.644 Ratings
Visual / WYSIWYG editor7.516 Ratings8.084 Ratings
Advanced code editor8.66 Ratings7.577 Ratings
Page surveys5.03 Ratings6.917 Ratings
Preview mode9.17 Ratings8.093 Ratings
Test duration calculator9.01 Ratings6.965 Ratings
Experiment scheduler9.04 Ratings8.164 Ratings
Client-side tests8.97 Ratings9.159 Ratings
Mutually exclusive tests8.22 Ratings8.544 Ratings
Cross-browser testing00 Ratings7.457 Ratings
Test significance00 Ratings8.595 Ratings
Visitor recordings00 Ratings8.418 Ratings
Experiment workflow and approval00 Ratings6.544 Ratings
Dynamic experiment activation00 Ratings7.440 Ratings
Server-side tests00 Ratings9.125 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
AB Tasty
7.2
19 Ratings
18% below category average
Optimizely Web Experimentation
8.6
98 Ratings
0% above category average
Standard visitor segmentation8.218 Ratings8.996 Ratings
Behavioral visitor segmentation6.516 Ratings8.376 Ratings
Traffic allocation control6.219 Ratings9.492 Ratings
Website personalization8.217 Ratings7.964 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
AB Tasty
7.5
20 Ratings
12% below category average
Optimizely Web Experimentation
8.3
94 Ratings
2% below category average
Heatmap tool7.38 Ratings9.213 Ratings
Click analytics7.616 Ratings8.833 Ratings
Scroll maps8.58 Ratings8.217 Ratings
Conversion tracking9.119 Ratings8.744 Ratings
Goal tracking8.619 Ratings8.482 Ratings
Test reporting5.820 Ratings8.185 Ratings
Results segmentation6.118 Ratings8.052 Ratings
Experiments results dashboard7.17 Ratings8.049 Ratings
Form fill analysis00 Ratings8.335 Ratings
CSV export00 Ratings7.657 Ratings
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AB TastyOptimizely Web Experimentation
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Score 9.5 out of 10
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
Dynamic Yield
Dynamic Yield
Score 8.7 out of 10
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User Ratings
AB TastyOptimizely Web Experimentation
Likelihood to Recommend
9.0
(51 ratings)
8.8
(189 ratings)
Likelihood to Renew
7.7
(8 ratings)
8.5
(46 ratings)
Usability
-
(0 ratings)
9.0
(57 ratings)
Availability
-
(0 ratings)
10.0
(7 ratings)
Performance
-
(0 ratings)
7.3
(6 ratings)
Support Rating
7.3
(2 ratings)
10.0
(16 ratings)
Online Training
-
(0 ratings)
3.0
(1 ratings)
Implementation Rating
-
(0 ratings)
8.0
(11 ratings)
Configurability
-
(0 ratings)
6.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.0
(101 ratings)
User Testimonials
AB TastyOptimizely Web Experimentation
Likelihood to Recommend
AB Tasty
A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.
Read full review
Optimizely
Optimizely Web Experimentation is appropriate if you have a big budget and your company is mature enough in experimentation to take all the advantage of a such an expensive price model. If you are just starting into AB testing, or not enough budget, I do not recommend Optimizely Web Experimentation, as it becomes quite frustrating to manage usage limits and technical set up to avoid extra charges.
Read full review
Pros
AB Tasty
  • Customer-focused. Over the past year, AB Tasty has worked with us to overcome many obstacles (e.g. tracking hurdles, ITP issues, etc.). The team always finds a solution in a timely manner to ensure we're able to execute on experiments.
  • Reliability. One of the biggest hurdles earlier this year were the ITP regulations set out by Apple. Over 40% of our ad traffic was Safari users. AB Tasty was using 3rd party cookies but quickly migrated over to a local session storage solution that circumvented the issue.
Read full review
Optimizely
  • Considers every kind of experiment from simple code change, code additions, code removal, javascript functions, CSS changes, and split landing redirects.
  • Very friendly UC interface for easy navigation of implementation of pages, click events, experiment set up, and metric set up.
  • The ability to let me know when something has reach stat sig without having to do complicated math on my own
  • ability to carry UTM parameters through landing page redirects with a click of a button.
Read full review
Cons
AB Tasty
  • Sometimes the platform is a little glitchy and requires a refresh.
  • Would be great to be able to see the experiments and projects on a timeline with their status and main result to have an immediate view of ongoing and completed projects.
  • Email notification for when an experiment reaches a certain confidence level.
Read full review
Optimizely
  • Filtering capabilities in the reporting tab. To be able to filter based on a custom metric
  • Tracking scroll depth within the reporting tab
  • A more interactive graph within the reporting tab. Ability to manipulate there vs having to update the whole page
Read full review
Likelihood to Renew
AB Tasty
AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms
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Optimizely
Because it's an incredible and essential tool for my line of work as a conversion optimization specialist. Really couldn't do my job nearly as effectively without it. It's paid for itself many times over and I feel like I'm only beginning to unlock the tools potential.
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Usability
AB Tasty
No answers on this topic
Optimizely
Usability is mostly great. I like the WYSIWYG functionality and adding in real code is simple as well. It's easy to target specific pages or audiences. I've knocked a couple of points off because of how difficult it is to set up URL redirect experiments, confusion around creating pages, and lack of data that can be further analyzed.
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Reliability and Availability
AB Tasty
No answers on this topic
Optimizely
I would rate Optimizely Web Experimentation's availability as a 10 out of 10. The software is reliable and does not experience any application errors or unplanned outages. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
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Performance
AB Tasty
No answers on this topic
Optimizely
I would rate Optimizely Web Experimentation's performance as a 9 out of 10. Pages load quickly, reports are complete in a reasonable time frame, and the software does not slow down any other software or systems that it integrates with. Additionally, the customer service and technical support teams are always available to help with any issues or questions.
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Support Rating
AB Tasty
Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.
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Optimizely
They always are quick to respond, and are so friendly and helpful. They always answer the phone right away. And [they are] always willing to not only help you with your problem, but if you need ideas they have suggestions as well.
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Online Training
AB Tasty
No answers on this topic
Optimizely
The tool itself is not very difficult to use so training was not very useful in my opinion. It did not also account for success events more complex than a click (which my company being ecommerce is looking to examine more than a mere click).
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Implementation Rating
AB Tasty
No answers on this topic
Optimizely
In retrospect: - I think I should have stressed more demo's / workshopping with the Optimizely team at the start. I felt too confident during demo stages, and when came time to actually start, I was a bit lost. (The answer is likely I should have had them on-hand for our first install.. they offered but I thought I was OK.) - Really getting an understanding / asking them prior to install of how to make it really work for checkout pages / one that uses dynamic content or user interaction to determine what the UI does. Could have saved some time by addressing this at the beginning, as some things we needed to create on our site for Optimizely to "use" as a trigger for the variation test. - Having a number of planned/hoped-for tests already in-hand before working with Optimizely team. Sharing those thoughts with them would likely have started conversations on additional things we needed to do to make them work (rather than figuring that out during the actual builds). Since I had development time available, I could have added more things to the baseline installation since my developers were already "looking under the hood" of the site.
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Alternatives Considered
AB Tasty
We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.
Read full review
Optimizely
Overall, the tools we compared against were great, but we went with Optimizely because it has all the features we needed and has the market leadership that gave us trust we would be successful in our experimentation efforts.
Read full review
Scalability
AB Tasty
No answers on this topic
Optimizely
While granted, I am not the one making the changes to deploy the software; it seems basically as simple as placing the optimized snippet on your site. If you place it in the header, it should reach across your entire site easily. I do think the test setup can be a bit temperamental at times, and having too many cooks in the kitchen can lead to errors. So, I would caution how many people have the access needed to make actual changes.
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Return on Investment
AB Tasty
  • Since we use AB tasty our conversion rates have significantly increased on the Watch pages.
  • We can report positive comments about the evolutions of our interfaces, from our expert users. And so improved customer satisfaction.
  • The solution allows us to validate or invalidate without taking major risk while gaining in reactivity, our proposals relook pages.
  • Commitment rates are much higher, multiplied by 2 or 3, when we implement customizations that are relevant. These customizations are very relevant insofar as we are governed by the seasonality of events as a media site.
Read full review
Optimizely
  • Customer retention: We've reduced subscription service client churn by 20%+ using optimized unsubscribe flows.
  • Risk mitigation: Testing into full site redesigns has saved clients millions of dollars.
  • Feature prioritization: Identifying what painted door changes add value has allowed developers to focus on changes that add hundreds of thousands or even millions to the bottom line.
Read full review
ScreenShots

AB Tasty Screenshots

Screenshot of Reports: Quickly interpret results with a robust reporting interfaceScreenshot of Dynamic Widget Library: Nudge visitors into actionScreenshot of AB Tasty Editor: Easy-to-use WYSIWYG editorScreenshot of Dashboard: Manage all your campaigns in one placeScreenshot of Targeting Criteria: Target specific user segments

Optimizely Web Experimentation Screenshots

Screenshot of the visual editor, used to make changes to the appearance and layout of a website.Screenshot of the results dashboard that displays experiment results.Screenshot of the integrations page, where integrations can be enabled.Screenshot of Advanced Audience Targeting: Custom Real-Time Segments provide customers with the ability to create rapidly-updating segments which can be used as audiences for testing or personalization. These segments can be based on profile data, omni-channel behaviors, and AI-based observations.Screenshot of AI Content Suggestions: AI-powered suggestions in the Visual Editor accelerate ideation.Screenshot of Extensions for Edge: reusable elements minimize developer dependency when launching multiple tests with the same element.