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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ActiveCampaign

    Score8.6 out of 10
    N/AActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

    $180

    per year (single user)

    Everbridge 360

    Score8.3 out of 10
    N/AEverbridge delivers a business resilience advantage with Everbridge 360 (Critical Event Management), protecting organizations from the impact of critical events. Every day, critical events impact people, productivity and revenue by causing production slowdowns, threatening life safety, delaying responses to time-sensitive issues, and much more. Organizations need to be prepared to deal with these events in a high velocity way with both speed and direction. By combining purpose…N/A

    Text-Em-All

    Score9.8 out of 10
    Small Businesses (1-50 employees)
    Text-Em-All, headquartered in Frisco, delivers personalized, informational, emergency mass text messages and phone calls, whether they’re going to five people or 50,000.

    $0.05

    cents

    Pricing
    ActiveCampaignEverbridge 360Text-Em-All
    Editions & Modules
    Starter
    $15
    per month (billed annually)
    Pro
    $49
    per month (billed annually)
    Plus
    $79
    per month (billed annually)
    Enterprise
    $149
    per month (billed annually)
    No answers on this topic
    Starter
    $0
    Credits
    $0.05
    per credit
    Monthly
    $19
    per month
    Offerings
    Pricing Offerings
    ActiveCampaignEverbridge 360Text-Em-All
    Free Trial
    YesNoYes
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    YesNoNo
    Entry-level Setup FeeOptionalNo setup feeNo setup fee
    Additional DetailsText-Em-All offers a variety of pricing plans to cater to different user needs. The monthly plan starts at $19, with pricing based on group size, making it ideal for consistent senders who reach the same group(s) each month as often as needed. Plans provide access to the full range of Text-Em-All features, to ensure a comprehensive messaging experience. Additionally, the platform offers credits, or pay-as-you-go pricing model, with costs ranging from 5¢ to 9¢ per credit, suitable for users with occasional or high-volume messaging needs. To help potential customers evaluate the service, Text-Em-All offers a free account so users can evaluate and try the service with 25 free credits.
    More Pricing Information
    Community Pulse
    ActiveCampaignEverbridge 360Text-Em-All
    Considered Multiple Products
    ActiveCampaign
    No answer on this topic
    Everbridge
    No answer on this topic
    Text-Em-All
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    492 Answers
    No answers on this topic
    100%
    Would buy again
    216 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    471 Answers
    No answers on this topic
    98%
    Delivers good value for the price
    197 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    493 Answers
    No answers on this topic
    98%
    Happy with the feature set
    213 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    454 Answers
    No answers on this topic
    99%
    Lived up to sales and marketing promises
    172 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    458 Answers
    No answers on this topic
    98%
    Implementation went as expected
    184 Answers
    Features
    ActiveCampaignEverbridge 360Text-Em-All
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ActiveCampaign and Everbridge 360 and Text-Em-All
    Feature
    ActiveCampaign
    8.7
    690 Ratings
    13% above category average
    Everbridge 360
    -
    Ratings
    Text-Em-All
    -
    Ratings
    WYSIWYG email editor8.4609 Ratings00 Ratings00 Ratings
    Dynamic content8.7541 Ratings00 Ratings00 Ratings
    Ability to test dynamic content8.4490 Ratings00 Ratings00 Ratings
    Landing pages7.6358 Ratings00 Ratings00 Ratings
    A/B testing8.4400 Ratings00 Ratings00 Ratings
    Mobile optimization9.2549 Ratings00 Ratings00 Ratings
    Email deliverability reporting8.6658 Ratings00 Ratings00 Ratings
    List management8.8677 Ratings00 Ratings00 Ratings
    Triggered drip sequences10.0596 Ratings00 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of ActiveCampaign and Everbridge 360 and Text-Em-All
    Feature
    ActiveCampaign
    8.3
    543 Ratings
    6% above category average
    Everbridge 360
    -
    Ratings
    Text-Em-All
    -
    Ratings
    Lead nurturing automation8.6509 Ratings00 Ratings00 Ratings
    Lead scoring and grading8.5371 Ratings00 Ratings00 Ratings
    Data quality management8.6417 Ratings00 Ratings00 Ratings
    Automated sales alerts and tasks8.8366 Ratings00 Ratings00 Ratings
    Lead segmentation and distribution6.919 Ratings00 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of ActiveCampaign and Everbridge 360 and Text-Em-All
    Feature
    ActiveCampaign
    9.0
    390 Ratings
    20% above category average
    Everbridge 360
    -
    Ratings
    Text-Em-All
    -
    Ratings
    Calendaring8.8311 Ratings00 Ratings00 Ratings
    Event/webinar marketing9.1293 Ratings00 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ActiveCampaign and Everbridge 360 and Text-Em-All
    Feature
    ActiveCampaign
    6.8
    295 Ratings
    9% below category average
    Everbridge 360
    -
    Ratings
    Text-Em-All
    -
    Ratings
    Social sharing and campaigns7.2262 Ratings00 Ratings00 Ratings
    Social profile integration6.4257 Ratings00 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ActiveCampaign and Everbridge 360 and Text-Em-All
    Feature
    ActiveCampaign
    8.2
    652 Ratings
    11% above category average
    Everbridge 360
    -
    Ratings
    Text-Em-All
    -
    Ratings
    Dashboards8.0623 Ratings00 Ratings00 Ratings
    Standard reports8.4611 Ratings00 Ratings00 Ratings
    Custom reports8.2397 Ratings00 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ActiveCampaign and Everbridge 360 and Text-Em-All
    Feature
    ActiveCampaign
    8.7
    511 Ratings
    14% above category average
    Everbridge 360
    -
    Ratings
    Text-Em-All
    -
    Ratings
    API8.6409 Ratings00 Ratings00 Ratings
    Role-based workflow & approvals8.6278 Ratings00 Ratings00 Ratings
    Customizability7.6437 Ratings00 Ratings00 Ratings
    Integration with Salesforce.com9.097 Ratings00 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.964 Ratings00 Ratings00 Ratings
    Integration with SugarCRM9.559 Ratings00 Ratings00 Ratings
    Third-party software integrations7.840 Ratings00 Ratings00 Ratings
    Emergency Notification System
    Comparison of Emergency Notification System features of ActiveCampaign and Everbridge 360 and Text-Em-All
    Feature
    ActiveCampaign
    -
    Ratings
    Everbridge 360
    -
    Ratings
    Text-Em-All
    8.2
    26 Ratings
    2% below category average
    Mass Notification00 Ratings00 Ratings8.924 Ratings
    Multi-Channel Delivery00 Ratings00 Ratings8.423 Ratings
    Customization and Templates00 Ratings00 Ratings8.123 Ratings
    Geo-Targeting00 Ratings00 Ratings9.09 Ratings
    Multi-Language Support00 Ratings00 Ratings7.89 Ratings
    Emergency Contacts Database00 Ratings00 Ratings8.414 Ratings
    Two-Way Communication00 Ratings00 Ratings7.924 Ratings
    Notification Reporting and Analytics00 Ratings00 Ratings7.826 Ratings
    Integration with External Systems00 Ratings00 Ratings7.917 Ratings
    Mobile Notifications00 Ratings00 Ratings7.620 Ratings
    Best Alternatives
    ActiveCampaignEverbridge 360Text-Em-All
    Small Businesses
    Vbout
    Score9.9 out of 10
    No answers on this topic
    No answers on this topic
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    No answers on this topic
    No answers on this topic
    Enterprises
    Iterable
    Score8.2 out of 10
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    ActiveCampaignEverbridge 360Text-Em-All
    Likelihood to Recommend
    8.6
    (703 ratings)
    8.0
    (4 ratings)
    9.8
    (215 ratings)
    Likelihood to Renew
    10.0
    (27 ratings)
    -
    (0 ratings)
    8.8
    (12 ratings)
    Usability
    9.3
    (66 ratings)
    -
    (0 ratings)
    9.2
    (10 ratings)
    Availability
    9.1
    (5 ratings)
    -
    (0 ratings)
    9.1
    (2 ratings)
    Performance
    7.3
    (5 ratings)
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    1.3
    (42 ratings)
    8.9
    (2 ratings)
    9.6
    (113 ratings)
    In-Person Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Online Training
    7.3
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (16 ratings)
    -
    (0 ratings)
    9.4
    (6 ratings)
    Configurability
    6.4
    (4 ratings)
    -
    (0 ratings)
    7.2
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (2 ratings)
    Ease of integration
    9.1
    (4 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Product Scalability
    1.0
    (5 ratings)
    -
    (0 ratings)
    9.1
    (2 ratings)
    Professional Services
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    6.4
    (4 ratings)
    -
    (0 ratings)
    9.1
    (2 ratings)
    Vendor pre-sale
    7.3
    (4 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    ActiveCampaignEverbridge 360Text-Em-All
    Likelihood to Recommend
    ActiveCampaign
    I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
    Incentivized
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    Everbridge
    Well suited to Emergency Communication, particularly as an initial alert to a potential or realized disruption. As a notification service, however, it operates predominantly as a one-way communication tool and doesn't allow for individual responses to be recorded. The ability to having a two-way communication channel would speed up response times in an emergency situation and negate the reliance on supplementary applications.
    Incentivized
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    Text-Em-All
    We have found them to be very good for immediate communication of a brief message to a large number of people at once. Thus, it works perfectly for a neighborhood association. It may not be suitable for longer messages or situations with excessive notifications.
    Incentivized
    Read full review
    Pros
    ActiveCampaign
    • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
    • Super easy to use email creation that is aesthetically pleasing and user friendly
    • Easy email sequences and user classification from a large range of opt in trigger options
    Incentivized
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    Everbridge
    • Multiple modality to get in touch of teammates.
    • Easy to use software.
    • Customizable fields and data points.
    Incentivized
    Read full review
    Text-Em-All
    • Scheduled delivery: works as it should every time and is SUPER convenient.
    • Mass contact upload: I was able to pull a report to excel and it loaded PERFECTLY to ‘Contacts’
    • Feedback: if anyone doesn’t get the message, I will know almost immediately.
    Incentivized
    Read full review
    Cons
    ActiveCampaign
    • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
    • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
    • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
    • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
    • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
    Incentivized
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    Everbridge
    • Ease of signing up
    • Conditions and notification sending
    Incentivized
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    Text-Em-All
    • My initial concern was regarding the "opt out" feature. I work with the senior population, and many of whom are not that tech-savvy. I have a couple of residents who had unintentionally opted out of messages thinking it was an individual message they were skipping. I would suggest that there be a clarifying question when a user chooses to opt out; it should default to opting out of a single message and survey the user to see if they would like to opt out of receiving additional messages. My residents were wondering why they were missing information and why I hadn't informed them of important dates and events.
    Incentivized
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    Likelihood to Renew
    ActiveCampaign
    I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
    Incentivized
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    Everbridge
    No answers on this topic
    Text-Em-All
    Text-Em-All is a great way to get messages to our associates versus posting on a memo board and hoping they see it. Very efficient. I would recommend this great tool to companies big or small as a form of business related communications. The only thing I would change is the ability to use more characters in the messages. And it would be a plus if you can translate to different languages in the app.
    Incentivized
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    Usability
    ActiveCampaign
    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review
    Everbridge
    No answers on this topic
    Text-Em-All
    It's fantastic. In general, it's a 10. But I give it a 7 because of the way I know it can improve. I save my workers' names in lists...and I have only the first and last name fields to classify them. I grade my workers based on their experiences and based on their jobs; so I use the last name field to group them. This could be easier by you adding another field.
    Incentivized
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    Reliability and Availability
    ActiveCampaign
    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Incentivized
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    Everbridge
    No answers on this topic
    Text-Em-All
    The availability of the text em all is amazing specially when we needed the most to spread out the word on an event that was happening.
    Incentivized
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    Performance
    ActiveCampaign
    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Incentivized
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    Everbridge
    No answers on this topic
    Text-Em-All
    I love the performance it provided us. Also, want to clarify that the time it takes to send out a mass text is amazing
    Incentivized
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    Support Rating
    ActiveCampaign
    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Incentivized
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    Everbridge
    Everbridge has training materials that they email out to let us know how the platform is continuing to grow and expand its capabilities. They also periodically offer webinars to let us know the latest. I rate it a 10 because they let us know in these periodic emailing and webinars that we can reach out to them anytime if there's ever an issue. If you accidentally delete someone, for 30 days you can go back in and reinstate that person.
    Incentivized
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    Text-Em-All
    There have been few times over the last 18 years that I have had to make changes to our billing or deal with particular tech questions and I have never had any issues with their response time or ability to be helpful once the issues were communicated
    Incentivized
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    Implementation Rating
    ActiveCampaign
    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Incentivized
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    Everbridge
    No answers on this topic
    Text-Em-All
    This was the best way we were able to reach out to everyone we wanted to, being that there were some not tech-sabi elderly people. This was a better way for them to be able to get the information they needed.
    Incentivized
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    Alternatives Considered
    ActiveCampaign
    I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
    Incentivized
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    Everbridge
    We were previous users of iModus and migrated to Everbridge as a matter of course when the latter acquired the former. Some research into emergency communication messaging was carried out before we engaged with iModus, but it was so long ago that the other products on the market have been forgotten. Suffice to say, we have been extremely satisfied with both iModus and Everbridge and have not seen the need to assess the 'competition' since being a client of them.
    Incentivized
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    Text-Em-All
    Our last provider was costly for what we needed. We need the ability to text, and that's it. The sense was challenging to navigate; I had to sign a one-year contract and pay thousands upfront. Text-em-all has been the best thing.
    Incentivized
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    Contract Terms and Pricing Model
    ActiveCampaign
    No answers on this topic
    Everbridge
    No answers on this topic
    Text-Em-All
    Seems like a fair price for the product
    Incentivized
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    Scalability
    ActiveCampaign
    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Incentivized
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    Everbridge
    No answers on this topic
    Text-Em-All
    We have never had a problem being able to use Text em all when we needed it
    Incentivized
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    Return on Investment
    ActiveCampaign
    • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
    • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
    Incentivized
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    Everbridge
    • Allowed us to navigate through the COVID pandemic (daily check-ins).
    • Provides a way to communicate to impacted employees due to weather events.
    • Can take a significant amount of time for setup and integration.
    Incentivized
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    Text-Em-All
    • We definitely have a higher response rate when we contact applicants via text message; it seems to be the thing people check more often than email now.
    • It saves us a lot of time wasted before with "phone tag" when employees are unable to immediately to take a call.
    Incentivized
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    ScreenShots

    ActiveCampaign Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    Text-Em-All Screenshots

    Screenshot of broadcast creation.Screenshot of the interface to add contacts.Screenshot of where to broadcast results.Screenshot of broadcast details.Screenshot of the contact management interface.Screenshot of two-way conversations.