ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.
$180
per year (single user)
Adobe Marketo Engage
Score8 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Software Test Engineer in Information Technology at Ailleron (Information Technology & Services, 1001-5000 employees)
Chose ActiveCampaign
With ActiveCampaign, you can centralize a significant part of your marketing operations and give your customers a better overall experience than alternative technologies.The customer support staff is very efficient and their knowledge base is particularly informative and easy …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital Marketing Manager in Marketing at Plandek (Computer Software, 11-50 employees)
Chose ActiveCampaign
The functionality is comparable but the price for ActiveCampaign is a lot better than most competitors, for the number of active contacts. It's pretty much as easy to use as HubSpot and while not a powerful as Marketo, it's got enough features to make it really useful for …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose ActiveCampaign
Active Campaign is 100x way better than Mailchimp. If you're using Mailchimp, you should switch asap. Mailchimp is fine if you're running a small business or family business, but an Active campaign is far more robust for startups and small-medium-sized businesses. Active …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing Director in Marketing at Apologia Educational Ministries (Education Management, 11-50 employees)
Chose ActiveCampaign
ActiveCampaign has advanced automation features, but lacks advanced design, layout and testing features. ActiveCampaign has a great interface for creating new automations and forms to get them up and running quickly, but the design of the automated emails that goes out has many …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose ActiveCampaign
I preferred ActiveCampaign as it gave me the best bang for my buck. At the time, Mailchimp didn't do automation (now they do) but I prefer the interface of AC over them. Keap is a great tool but I find it too pricey for what I currently need. The fact that AC can integrate with …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Chief Executive Officer in Marketing at The Refinery (Retail, 11-50 employees)
Chose ActiveCampaign
ActiveCampaign really focuses on making the fundamental marketing automation functionality easy to use. It doesn't have as many enterprise features or customization, but that is clearly intentional. For small to mid-sized businesses, those enterprise features get in the way …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
SEO Specialist / Marketing Automation Consultant in Marketing at Klantenfabriek.nl (Marketing & Advertising, 1-10 employees)
Chose ActiveCampaign
We use multiple "marketing automation" products, and each one has its pluses and minuses. For us, ActiveCampaign is perfect for smaller companies who want to start with marketing automation. Or want to have a good base. The other tools have a lot more options and …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose ActiveCampaign
ActiveCampaign is one of the most robust marketing automation platforms available today and allows us to integrate with virtually all other marketing tools in our tech stack. When vetting a marketing automation software to support our clients, we did not like that other larger …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketing Manager in Marketing at Neocase Software. (Computer Software, 51-200 employees)
Chose ActiveCampaign
We have selected ActiveCampaign because it has all the basic features in marketing automation we wanted. It is a cheap and effective Marketing Automation software when you are a small business. We simply wanted a tool powerful enough to help us increase the number of new leads …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director of Digital Marketing in Marketing at EmberTribe (Marketing and Advertising, 11-50 employees)
Chose ActiveCampaign
ActiveCampaign is an awkward middle child between full fledged marketing automation (HubSpot, Marketo, Infusionsoft) and Email Service Providers (MailChimp, ConstantContact, CampaignMonitor). It's a step up from the ESPs with richer list management and branching logic without …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Senior Analyist, Technology Solutions in Marketing at Inverta, LLP (Marketing and Advertising, 1-10 employees)
Chose ActiveCampaign
ActiveCampaign is the budget option, no doubt. There isn't a single other tool even near it in price that offers anywhere near the level of tools that ActiveCampaign offers.
However, just because it's really inexpensive, don't let that lead you to think its a "cheap" tool. They …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Founder + Chief Solution Builder in Marketing at Marketer as a Service (Marketing and Advertising, 1-10 employees)
Chose ActiveCampaign
ActiveCampaign is more modern than most other solutions. The ease-of-use is on another playing field entirely. The automation builder is a marketers dream. Downfalls are the lack of landing page builder and general necessity of integrating through Zapier, not native.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose ActiveCampaign
ActiveCampaign is closest in proximity to Infusionsoft but falls short of in most every area except price. It is not in the same ballpark as Pardot, Marketo and HubSpot. To be fair, however, one also has to pay a great deal more for those solutions.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director of Marketing Operations in Marketing at Watermark Insights (Computer Software, 501-1000 employees)
Chose Adobe Marketo Engage
Marketo provides email marketing services but does so much more. While Hubspot, SFMC, and ActiveCampaign have more automation, they do not come close to the customization that Marketo allows you to create.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Adobe Marketo Engage
HubSpot, SharpSpring and ActiveCampaign are much better and a lot cheaper than Marketo all have [a] better user interface, UX, WYSIWYG editors. Their lead flow management [is] more intuitive. You will be able to pick them up and run with them in no time. Reporting and assigning …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Regional Manager in Marketing at Dotcom Zambia (Consumer Services, 11-50 employees)
Chose Adobe Marketo Engage
HubSpot and Marketo are designed for larger marketing teams, but Marketo has more marketing options whereas HubSpot can sometimes feel more like a content marketing tool. You can build mini-websites that you can use for A/B testing. You can also build and optimize content for …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Adobe Marketo Engage
ActiveCampaign has very limited customized reporting options as compared to Marketo. We were not able to achieve quality Email and ABM campaigns using Active Campaign which we achieved from Marketo. When using ActiveCampaign there was less visibility of marketing automation …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Network Administrator in Information Technology at Crescent-McConnell Supply LLC (Business Supplies Equipment, 11-50 employees)
Chose Adobe Marketo Engage
Adobe Marketo Engage compares favorably with other marketing platforms for its enterprise-level capabilities, flexibility, and support for complex marketing processes.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose Adobe Marketo Engage
Marketo is the most comprehensive and robust marketing automation platform that I've worked in. It has everything that an organization may need from your standard marketing functions (i.e. email campaigns, landing pages, forms) to automated workflows. One downside is that there …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose Adobe Marketo Engage
Marketo would have to be the most powerful email marketing tool that I've used before for its extensive features and capabilities. It's fairly designed for both B2B and B2C use which other ESPs are not capable of. Compared with other platforms where you can only create regular …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
President in Marketing at Ninestone Marketing (Marketing & Advertising, 1-10 employees)
Chose Adobe Marketo Engage
If your organization uses Salesforce or even if you have Sales Groups or Divisions that don't use a CRM at all, Marketo is an extremely valuable software tool to communicate in a more effective, timely, and personalized way with prospects, clients/customers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Marketing Automation / SEO Specialist in Marketing at Klantenfabriek.nl (Marketing & Advertising, 1-10 employees)
Chose Adobe Marketo Engage
I did not select Marketo; it's an optional suggestion we make to the customer based on their needs. If I have to say overall: Marketo is behind most of the other tools out there: Price, looks, and outdated functions. For most clients, we suggest other tools. BUT if you want a …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
VP of Brand + Creative in Marketing at Ubiquity Retirement + Savings (Marketing and Advertising, 51-200 employees)
Chose Adobe Marketo Engage
Overall, I think Marketo is overpriced, complex, and not user-friendly. Their customer service was atrocious, so thank goodness we had the robust Marketo community. Their turn over rates for the person managing our account was gone every, so we were constantly having to retrain …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director Of Communications at The Suzuki School (Education Management, 51-200 employees)
Chose Adobe Marketo Engage
Marketo was introduced to me as the end-all, be-all of the programs we'd explored as I was consulting. When dealing with the program itself, I could see why. It really is expansive and capable of nearly anything. I recommended Marketo because they were operating a team, one of …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Growth Engineer in Marketing at Soothe (Information Technology and Services, 51-200 employees)
Chose Adobe Marketo Engage
Marketo is the most powerful of the platforms I demo'd. Many platforms promise a lot but don't deliver. For example, most platforms have odd restrictions on how you can define segmentation conditions. In many cases, I'd have to do a lot of setup or work outside the service to …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Digital Marketing Automation and Operations Manager at Articulate in Marketing at Articulate (Computer Software, 51-200 employees)
Chose Adobe Marketo Engage
- Marketo has more attractive pricing for smaller database size (it appears the break-even point between the offerings is usually around 500,000 active leads/contacts).
- Marketo's UI is a bit easier to user for people unfamiliar with marketing automation.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Adobe Marketo Engage is an excellent tool for hosting registration forms and sending out tokenized emails based on a particular person's information within your database. For example, if someone attends an event or webinar and indicates that they'd like to learn more about your product, then Adobe Marketo Engage can easily trigger a specific email template to that person that will be personalized with tokens about them. The pixel tracking that can be applied to any web page is also very helpful. If you want to focus on a more 1:1 type of follow up with a Lead, then the automated emails are not going to be as useful.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
Super easy to use email creation that is aesthetically pleasing and user friendly
Easy email sequences and user classification from a large range of opt in trigger options
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Adobe Marketo Engage excels at automating complex marketing workflows and delivering personalized customer experiences at scale.
Adobe Marketo Engage enables marketers to create targeted campaigns, schedule automated email sequences, and personalize content based on user demographics and interactions, resulting in more relevant customer engagement.
Adobe Marketo Engage provides robust analytics and reporting, allowing teams to track campaign performance, monitor conversion rates, and measure return on investment(ROI).
It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Adobe Marketo Engage is one of the best email sending platforms I have worked with, because there is so much you can do on a lead scoring area and also then connect this to other platforms such as Salesforce. It allows for seamless reporting and working alongside sales colleagues. We chose Adobe Marketo Engage because it allows for more sophisticated audience segmentation and management of ongoing large scale nurture flows across a number of complex criteria.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Adobe Marketo Engage automation capabilities have reduced the amount of manual work required to execute campaigns, allowing our marketing team to focus more on strategy and customer engagement rather than repetitive administrative tasks.
The platform has helped us generate more qualified leads through personalized campaigns and lead scoring, enabling our sales team to focus on prospects with the highest likelihood of converting.
