What users are saying about
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Top Rated
687 Ratings
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Top Rated
2851 Ratings

ActiveCampaign

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Top Rated
687 Ratings
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Score 8.8 out of 100

Salesforce

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Top Rated
2851 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is especially good for businesses that would like to connect their online store with their email marketing platform to maximize returns. What sets ActiveCampaign apart from all other email platforms is its ability to lead potential buyers through automated flows. If you are just looking to deliver your monthly newsletters ActiveCampaign is likely too much power, and price for what you need. But if you want the most customizable experience for your customers and potential customers then ActiveCampaign truly stands alone as the best available platform.
Tim Weatherall | TrustRadius Reviewer

Salesforce

It's a great customer relationship management in the view of sales and services. Marketing wise it's difficult for lead management and we've experienced some syncing issues with the marketing automation tool. We've noticed that when records are merged, important info from the deleted record is not available anymore and this sometimes causes difficulty with alignment in reports. The custom report format too is only limited to 3 objects.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.4
Salesforce
WYSIWYG email editor
ActiveCampaign
8.1
Salesforce
Dynamic content
ActiveCampaign
8.5
Salesforce
Ability to test dynamic content
ActiveCampaign
8.0
Salesforce
Landing pages
ActiveCampaign
7.1
Salesforce
A/B testing
ActiveCampaign
8.7
Salesforce
Mobile optimization
ActiveCampaign
8.2
Salesforce
Email deliverability reporting
ActiveCampaign
8.9
Salesforce
List management
ActiveCampaign
8.8
Salesforce
Triggered drip sequences
ActiveCampaign
9.1
Salesforce

Lead Management

ActiveCampaign
8.5
Salesforce
Lead nurturing
ActiveCampaign
8.8
Salesforce
Lead scoring and grading
ActiveCampaign
8.4
Salesforce
Data quality management
ActiveCampaign
8.2
Salesforce
Automated sales alerts and tasks
ActiveCampaign
8.6
Salesforce

Campaign Management

ActiveCampaign
7.9
Salesforce
Calendaring
ActiveCampaign
7.7
Salesforce
Event/webinar marketing
ActiveCampaign
8.1
Salesforce

Social Media Marketing

ActiveCampaign
8.3
Salesforce
Social sharing and campaigns
ActiveCampaign
8.4
Salesforce
Social profile integration
ActiveCampaign
8.1
Salesforce

Reporting & Analytics

ActiveCampaign
8.5
Salesforce
Dashboards
ActiveCampaign
8.5
Salesforce
Standard reports
ActiveCampaign
8.6
Salesforce
Custom reports
ActiveCampaign
8.3
Salesforce

Platform & Infrastructure

ActiveCampaign
8.7
Salesforce
API
ActiveCampaign
8.7
Salesforce
Role-based workflow & approvals
ActiveCampaign
8.4
Salesforce
Customizability
ActiveCampaign
8.6
Salesforce
Integration with Salesforce.com
ActiveCampaign
8.6
Salesforce
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Salesforce
Integration with SugarCRM
ActiveCampaign
8.8
Salesforce

Sales Force Automation

ActiveCampaign
Salesforce
7.8
Customer data management / contact management
ActiveCampaign
Salesforce
8.3
Workflow management
ActiveCampaign
Salesforce
7.7
Territory management
ActiveCampaign
Salesforce
7.6
Opportunity management
ActiveCampaign
Salesforce
8.3
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Salesforce
7.2
Contract management
ActiveCampaign
Salesforce
7.6
Quote & order management
ActiveCampaign
Salesforce
7.6
Interaction tracking
ActiveCampaign
Salesforce
7.9
Channel / partner relationship management
ActiveCampaign
Salesforce
7.8

Customer Service & Support

ActiveCampaign
Salesforce
8.5
Case management
ActiveCampaign
Salesforce
9.0
Call center management
ActiveCampaign
Salesforce
8.4
Help desk management
ActiveCampaign
Salesforce
8.3

Marketing Automation

ActiveCampaign
Salesforce
7.8
Lead management
ActiveCampaign
Salesforce
8.0
Email marketing
ActiveCampaign
Salesforce
7.5

CRM Project Management

ActiveCampaign
Salesforce
7.4
Task management
ActiveCampaign
Salesforce
7.5
Billing and invoicing management
ActiveCampaign
Salesforce
6.7
Reporting
ActiveCampaign
Salesforce
8.1

CRM Reporting & Analytics

ActiveCampaign
Salesforce
8.2
Forecasting
ActiveCampaign
Salesforce
8.0
Pipeline visualization
ActiveCampaign
Salesforce
8.3
Customizable reports
ActiveCampaign
Salesforce
8.4

Customization

ActiveCampaign
Salesforce
8.0
Custom fields
ActiveCampaign
Salesforce
8.2
Custom objects
ActiveCampaign
Salesforce
8.1
Scripting environment
ActiveCampaign
Salesforce
7.7
API for custom integration
ActiveCampaign
Salesforce
8.0

Security

ActiveCampaign
Salesforce
8.5
Single sign-on capability
ActiveCampaign
Salesforce
8.3
Role-based user permissions
ActiveCampaign
Salesforce
8.6

Social CRM

ActiveCampaign
Salesforce
7.5
Social data
ActiveCampaign
Salesforce
7.4
Social engagement
ActiveCampaign
Salesforce
7.6

Integrations with 3rd-party Software

ActiveCampaign
Salesforce
7.5
Marketing automation
ActiveCampaign
Salesforce
7.5
Compensation management
ActiveCampaign
Salesforce
7.4

Platform

ActiveCampaign
Salesforce
7.7
Mobile access
ActiveCampaign
Salesforce
7.7

Pros

ActiveCampaign

  • The automation triggers and workflow commands available are impressive. Very robust, it's so robust I don't know what's capable of doing since I stick to foundational triggers
  • The tagging system and segmentation approach is convenient since one can create segments from different places
  • I was relatively simple to navigate around the platform. (finding where are the lists, campaigns, automations.
  • I liked the quick ability to search for specific contacts based on status and tags.
Juan R. Arroyo Yap | TrustRadius Reviewer

Salesforce

  • Salesforce.com is extremely customizable. I would not consider it an out-of-the-box solution, although its standard fields allow for fundamental CRM activities and reporting.
  • Salesforce.com is able to integrate with 100s of third-party softwares—often times creating efficiencies in processes.
  • Reports within Salesforce.com have the ability to be simple as a standard Account report, or you can get very granular with your report filtering to segment a very specific result, eg. Accounts in California who are active clients and fall within the pharmaceutical industry and have a specified market capitalization.
Erik Viager | TrustRadius Reviewer

Cons

ActiveCampaign

  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Kim McCumber | TrustRadius Reviewer

Salesforce

  • Costs vs. ROI: The initial cost to BUILD whatever instance your SF sales rep presents to you and sells; the COST associate to get to that build is NEVER explained or discussed.
  • The Salesforce sales rep's job is to sell you on an idea and hope, rather than practical application, implementation, and realistic expectations of the egregiously cantankerous and universally overpriced CRM.
  • They do not vet, manage or hold accountable their 'implementation partners'. Again, the sales rep for Salesforce; their job is to sell you the platform, not what you they showed you the platform can do. There is extreme neglect in discussing the actual cost to get their CRM platform to do WHAT they have showcased to you. Not to mention the time it takes to get there. Not to mention the partners they refer to you are random. These 3rd party companies do ALL the work and make ALL the money on behalf of Salesforce, for themselves. You get stuck in contracts with mediocre service or lackluster results and there is NO recourse for you as the consumer against these 'partners'.
  • If I want to sell GM cars, GM has standards and minimums they require in order for me to represent their brand. If I do shady dealings, rip customers off or am just a terrible business to be in business with, GM would strip me of my dealership title for their brand. SalesForce does no such thing. I could start a company to implement salesforce, have you sign a contract and deliver a garbage product. If you go to SF to complain about that; "Our hands our tied" as I have been told.
  • Salesforce does not care about your user experience, they just want you to buy more. It is a Sales organization, not a software company. Again, they do not care about your business, the negative impact of their CRM rollout, or how terrible their 3rd party support partners are. They. Dont. Care. They just want your money.
  • SF is aware they are the biggest player on the block. They have all the cards. You, the consumer, as an individual business, have no power or say.
Kurt Johansen | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.1
Based on 17 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Salesforce

Salesforce 10.0
Based on 49 answers
While it's not perfect and can be overly complicated at times, there is not another solution out there that can do what it does. To get the same functionality you would need numerous disparate tools to match the amount of functionality Salesforce has. Having it all aggregated on one platform makes the complicated parts far more bearable
John Cupoli | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.1
Based on 33 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Salesforce

Salesforce 8.1
Based on 80 answers
Salesforce.com was one of the easiest products to integrate with our organization -- both from an initial installation and setup perspective as well as from an ongoing / day-to-day usability perspective. The software works seamlessly for us and allows to save a great deal of time in the process of creating and managing relationships.
Anonymous | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 5 answers
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Salesforce

Salesforce 9.8
Based on 54 answers
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
Kyle Dugger | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 5 answers
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert | TrustRadius Reviewer

Salesforce

Salesforce 9.0
Based on 36 answers
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Rob Gottschalk | TrustRadius Reviewer

Support Rating

ActiveCampaign

ActiveCampaign 6.7
Based on 38 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Salesforce

Salesforce 7.5
Based on 107 answers
It is difficult to get complex issues resolved with nearly any Support department if you can't get the level 1 person to understand what complex tasks are taking place. Not bad for the first level support. I would recommend a Salesforce consultant for complex issues.
Quentin Goin | TrustRadius Reviewer

In-Person Training

ActiveCampaign

ActiveCampaign 7.3
Based on 1 answer
No answer on this topic is available.

Salesforce

Salesforce 7.9
Based on 11 answers
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
Anonymous | TrustRadius Reviewer

Online Training

ActiveCampaign

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 9.1
Based on 15 answers
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 11 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Salesforce

Salesforce 9.4
Based on 32 answers
Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

MC was great but was too expensive and limited in scope for unlimited send caps. AWeber has a good email builder but at that time didn't have webhooks, making it difficult to use to meet our needs. ActiveCampaign solved both of these problems by giving us unlimited sends and providing a robust API to manage our registration process and offer our members a way to update their details in real-time.
Lee McIntosh | TrustRadius Reviewer

Salesforce

We currently use HubSpot Marketing Hub and considered using the HubSpot CRM that would already be included in our package deal. However, with used [Salesforce.com] for longer than HubSpot and there would be no advantage to transferring over to the HubSpot CRM. We have lots of legacy data in Salesforce, so it made since to stick with this platform that we've organization and success in.
Tory Robinson | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 4 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Salesforce

Salesforce 10.0
Based on 2 answers
I've worked with Salesforce since 2001 in companies ranging from 4 to hundreds of sales people and the system has been able to scale and perhaps more importantly expand (functionally) to the needs of larger organizations. In fact in my previous company, as a provider of a solution that integrated with Salesforce, we had customers that had thousands of sales people using Salesforce.
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Salesforce

  • Salesforce has had a huge impact on our company. Making us 50% more profitable since we can easily manage leads better and see where profitable opportunities lie.
  • Employee management and engagement are also easily trackable and have since made us more accountable to each other since everyone can see progress within their units in salesforce and it drives healthy competition.
Nichole Pelaez | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Salesforce

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Editions & Modules

Edition
Essentials$25.001
Professional$75.001
Enterprise$150.001
Unlimited$300.002
  1. Per User/Per Month
  2. Per user/Per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.0
Salesforce
7.9

Likelihood to Renew

ActiveCampaign
9.1
Salesforce
10.0

Usability

ActiveCampaign
8.1
Salesforce
8.1

Reliability and Availability

ActiveCampaign
9.1
Salesforce
9.8

Performance

ActiveCampaign
8.6
Salesforce
9.0

Support Rating

ActiveCampaign
6.7
Salesforce
7.5

In-Person Training

ActiveCampaign
7.3
Salesforce
7.9

Online Training

ActiveCampaign
Salesforce
9.1

Implementation Rating

ActiveCampaign
8.5
Salesforce
9.4

Scalability

ActiveCampaign
8.8
Salesforce
10.0

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