What users are saying about
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Top Rated
78 Ratings
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Top Rated
2212 Ratings

ActiveCampaign

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Top Rated
78 Ratings
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Score 8.6 out of 101

Salesforce

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2212 Ratings
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Score 8.2 out of 101

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
Ben Marcoux Roofing Lead Generation Expert profile photo

Salesforce

Salesforce is amazing for many scenarios, pretty hard to find one that doesn't fit. It's great if you are an executive who needs to know everything about an account prior to a meeting, but doesn't want to have to look in a million different places. If you are a sales rep, and you need to know how many opportunities you've created or what's in your pipeline, your dashboard has it. Say you are a customer success manager, and you need to find out when or why a certain customer churned, theoretically it's all there in the opportunity. You should have their entire history, products suites, surveys and any supporting notes and documents.The only scenario I don't think SFDC excels in would be utilizing it as a ticketing system. There are just too many systems specifically geared to that industry that have it more built out and user-friendly.
John Hilburn profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Salesforce
WYSIWYG email editor
ActiveCampaign
7.7
Salesforce
Dynamic content
ActiveCampaign
7.6
Salesforce
Ability to test dynamic content
ActiveCampaign
7.7
Salesforce
Landing pages
ActiveCampaign
6.8
Salesforce
A/B testing
ActiveCampaign
7.4
Salesforce
Mobile optimization
ActiveCampaign
7.8
Salesforce
Email deliverability
ActiveCampaign
8.3
Salesforce
List management
ActiveCampaign
8.4
Salesforce
Triggered drip sequences
ActiveCampaign
9.4
Salesforce

Reporting & Analytics

ActiveCampaign
7.2
Salesforce
Dashboards
ActiveCampaign
7.2
Salesforce
Standard reports
ActiveCampaign
7.4
Salesforce
Custom reports
ActiveCampaign
7.1
Salesforce

Sales Force Automation

ActiveCampaign
Salesforce
8.4
Customer data management / contact management
ActiveCampaign
Salesforce
8.8
Workflow management
ActiveCampaign
Salesforce
8.1
Territory management
ActiveCampaign
Salesforce
8.4
Opportunity management
ActiveCampaign
Salesforce
8.7
Integration with email client (e.g., Outlook or Gmail)
ActiveCampaign
Salesforce
8.1
Contract management
ActiveCampaign
Salesforce
7.8
Quote & order management
ActiveCampaign
Salesforce
8.1
Interaction tracking
ActiveCampaign
Salesforce
9.0
Channel / partner relationship management
ActiveCampaign
Salesforce
8.2

Customer Service & Support

ActiveCampaign
Salesforce
8.5
Case management
ActiveCampaign
Salesforce
9.0
Call center management
ActiveCampaign
Salesforce
8.4
Help desk management
ActiveCampaign
Salesforce
8.3

Marketing Automation

ActiveCampaign
Salesforce
7.8
Lead management
ActiveCampaign
Salesforce
8.3
Email marketing
ActiveCampaign
Salesforce
7.4

CRM Project Management

ActiveCampaign
Salesforce
7.8
Task management
ActiveCampaign
Salesforce
8.5
Billing and invoicing management
ActiveCampaign
Salesforce
6.7
Reporting
ActiveCampaign
Salesforce
8.4

CRM Reporting & Analytics

ActiveCampaign
Salesforce
8.4
Forecasting
ActiveCampaign
Salesforce
8.0
Pipeline visualization
ActiveCampaign
Salesforce
8.7
Customizable reports
ActiveCampaign
Salesforce
8.6

Customization

ActiveCampaign
Salesforce
8.1
Custom fields
ActiveCampaign
Salesforce
8.4
Custom objects
ActiveCampaign
Salesforce
8.4
Scripting environment
ActiveCampaign
Salesforce
7.8
API for custom integration
ActiveCampaign
Salesforce
8.0

Security

ActiveCampaign
Salesforce
8.7
Single sign-on capability
ActiveCampaign
Salesforce
8.6
Role-based user permissions
ActiveCampaign
Salesforce
8.7

Social CRM

ActiveCampaign
Salesforce
7.2
Social data
ActiveCampaign
Salesforce
7.3
Social engagement
ActiveCampaign
Salesforce
7.1

Integrations with 3rd-party Software

ActiveCampaign
Salesforce
8.1
Marketing automation
ActiveCampaign
Salesforce
8.5
Compensation management
ActiveCampaign
Salesforce
7.8

Platform

ActiveCampaign
Salesforce
7.5
Mobile access
ActiveCampaign
Salesforce
7.5

Pros

ActiveCampaign

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo

Salesforce

  • Great for gathering and reporting on virtually any type of data. Has a pretty strong search function.
  • Flexible in terms of its ability to modify pre-packaged form objects, create new fields, import and export data to other systems, and build conditional rules for gathering and display of data.
  • Chatter (if you get everyone to use it - no easy task) does a good job of keeping a running narrative on most any topic - progress on a work ticket, changes to a product, discussions on a sales order, etc.
Kent White profile photo

Cons

ActiveCampaign

  • It's reporting functionality is terrible. I can't emphasize this enough. There is not a path for ad hoc reports; only canned system reports and some ability to use advanced search and filters to "try" and work around this.
  • The form tool does not have the best styling capabilities.
  • Their list building / segmentation features are difficult to confidently maneuver when trying to establish unique paths for individual contacts based on certain triggers / behavioral actions.
No photo available

Salesforce

  • Organization of Salesforce at the lead level, not account, are very difficult. You cannot create umbrella with leads.
  • Poor integration with email providers. I am consistently underwhelmed due to the lack of email plug-ins with Gmail.
  • SFDC can get out of control. If there isn't a grown-up in the room to actively manage and police it, it can get out of control and lose its value
Christopher Bennett profile photo

Likelihood to Renew

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo

Salesforce

Salesforce 10.0
Based on 48 answers
I would agree with the results of this survey from Jul-2009, "The survey found that 95 percent of customers indicate they definitely or probably will continue to use Salesforce CRM in the future, and 93 percent of customers indicate they definitely or probably will recommend Salesforce CRM to others. In fact, 75 percent of those surveyed have actually recommended Salesforce CRM to a colleague."

Salesforce is very sticky. It is very user friendly. A very high % of sales and marketing folks have Salesforce experience, making it easier to improve new hire sales rep on-boarding.

A good implementation will help make the sales and marketing functions more efficient and effective. It will give executives visibility into leads and pipeline. These benefits drive higher customer retention
Rob Gottschalk profile photo

Usability

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo

Salesforce

Salesforce 8.0
Based on 34 answers
Salesforce is like a bucket of legos. Everyone gets the same bucket, but can build anything you want out of it. I've worked on Salesforce instances for: construction, non-profits, job training, music industries, medical insurance, medical billing, paid parking, and international medical diagnostic companies.
Kyle Dugger profile photo

Reliability and Availability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo

Salesforce

Salesforce 9.8
Based on 27 answers
They always advise of maintenance windows which never interrupt daily processes and I have only experienced 1 outage in my 5 years of working with SF which was resolved in less than 10 minutes.
April Barclay profile photo

Performance

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo

Salesforce

Salesforce 9.0
Based on 18 answers
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Rob Gottschalk profile photo

Support

ActiveCampaign

ActiveCampaign 9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo

Salesforce

Salesforce 4.8
Based on 30 answers
Customer services was friendly. For development objects and for business process adjustments, you are better served by a 3rd party Salesforce consulting partner.
Rob Gottschalk profile photo

In-Person Training

ActiveCampaign

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 7.9
Based on 11 answers
All instructors are Salesforce certified. If you have done any type of customization, then it probably makes more sense to use the consulting partner who implemented your instance of Salesforce for training
Rob Gottschalk profile photo

Online Training

ActiveCampaign

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 9.1
Based on 15 answers
The premier level of training is capable of preparing any individual from infant user, to technical architect. That is not hyperbole.
Kyle Dugger profile photo

Implementation

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo

Salesforce

Salesforce 9.4
Based on 16 answers
Executive involvement is critical. Make sure you have a good handle on the metrics you would like to ultimately manage. Work as a team to document your business requirements. Whiteboard often. Understand Salesforce's best practice capabilities.

Have a central person identified to handle all report and analysis requests (ie - don't allow multiple people to create reports; have one person create reports and distribute them to decision makers via the Salesforce dashboard or whatever form). Make sure you understand critical dates and develop the project plan accordingly
Rob Gottschalk profile photo

Alternatives Considered

ActiveCampaign

ActiveCampaign is closest in proximity to Infusionsoft but falls short of in most every area except price. It is not in the same ballpark as Pardot, Marketo and HubSpot. To be fair, however, one also has to pay a great deal more for those solutions.
No photo available

Salesforce

SharePoint: while Microsoft's flagship crm product is tried and true, it's clunky, overly complicated, and incredibly difficult to tweak and customize with any sort of efficiency
Kyle Dugger profile photo

Scalability

ActiveCampaign

ActiveCampaign 10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo

Salesforce

Salesforce 10.0
Based on 2 answers
Salesforce has the unique ability to scale to new products and offerings quickly growing with your enterprise.
Todd Duclos profile photo

Return on Investment

ActiveCampaign

  • We have saved a lot of time and we have improved significantly our communication. We were able to retain customers and increase the number of new leads at the same time.
  • Setting up and building all the automations can take a little bit of time but it is worth it.
Audréa Trinh profile photo

Salesforce

  • Increased employee efficiency
  • Increased accountability
  • Increased visibility on ROI (Supplies sent out vs specimen tests billed)
  • Better department interaction (sales with service with fulfillment with marketing with management with medical with laboratory with corporate)
Kyle Dugger profile photo

Pricing Details

ActiveCampaign

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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